How many times have you been scrolling along on your mobile phone and accidentally clicked on an advertisement? Well, you’re not alone. To address it, Google has implemented several changes to reduce accidental clicks on mobile display ads. First, Google has identified the border of an image as those areas are particularly prone to accidental clicks. If you tap the [...]
Banks and credit unions are businesses that have served their customers' financial services and needs for centuries. As many traditional industries are still learning to adapt to new technology, financial services are leading the change in the digital evolution as they attempt to keep up with our new fast-paced lifestyles. There is no disputing that technology has had an incredible [...]
Digital marketing is expected to have a bright future. As consumer behavior migrates online, so will advertiser spending. In fact, online advertising is expected to overtake TV advertising in size by 2019. Below is an infographic that details the amount of spending and where that spending will be allocated: TV advertising spending is projected to grow from 71.1 billion this [...]
Who doesn’t want the best, especially when it comes to your digital campaigns? Well, good news because there are simple things you can do to optimize your campaign right now. These strategies are simple and easy to implement and will help your campaigns so you can see results. The first thing you’re going to want to do is focus on [...]
Today is an exciting day for us at Vici Media, we are celebrating our 100th blog post! We take pride in providing you with digital marketing education, campaign strategies, and trends in the ever-changing online marketing world. To commemorate 100 blog posts about effective digital marketing strategies, check out our five most popular posts ever. These posts and many [...]
Some of the most frequently asked questions in digital advertising revolve around click-through rates (CTR). So what is a good CTR and what is a bad CTR? The national average click-through rate for display ads as a whole is 0.07% (Criteo). Keep in mind, that's across all industries and all ad sizes. So it's important to know how your campaign [...]
All around the cyber world, especially in the digital marketing universe, people are insisting that mobile usage will soon exceed PC usage. Although mobile usage has grown over the past few years, it has not eclipsed desktop usage. In fact, it seems as though desktop usage is increasing! According to the chart below from comScore, desktop usage has remained relatively [...]
A cookie is is a small piece of data sent from a website and stored in a user's web browser while the user is browsing that website. A cookie can track everything from the websites the user visits afterwards, their behavior, purchase decisions, etc. Cookies can even deploy ads back to the user inviting them to revisit the original website. [...]
Do millennials ever put their phones down? No. In fact, 24% of millennials attached themselves to their smartphones less than 5 minutes after waking up. An even more astounding 52% of millennials start using their smart phones just after being awake for 5 minutes. Throughout the rest of the day, these digital obsessed millennials are likely to check their smartphones [...]
Think click-through rates (CTR) are the only way to manage engagement with your digital ads? WRONG! View-through rate (VTR) can make a huge impact on your advertising strategy by showing what digital elements are working for your campaign. A view-through measures someone seeing an ad, and then returning to your homepage through another channel, without clicking on the ad itself. [...]
CTA is Call-To-Action! You can have the greatest digital strategy implemented but if your ads don’t have an equally great CTA – a compelling reason for the person to click or convert - then your campaign will not get the results you want. So, just what is an effective CTA? Something that reaches out and grabs your potential customer and [...]
Could this be the end of coupon mailers and Sunday ads? The year 2015 has shown an immense positive correlation between digital advertising and in-store retail sales. Digital advertising is expected to influence 64 cents of every dollar spent in retail stores, or $2.2 trillion, by the end of this year. This figure has grown considerably since 2012, where digital [...]
Digital Ad Spending is expected to reach about $60 Billion this year, and retailers will comprise 22% of that, or $12.9 billion. Retailers, by far, outpace all other industries. According to Victoria Petrock at eMarketer, “mobile, digital video, and programmatic buying are the brightest stars in the digital advertising lineup."Retailers will spend nearly twice as much as any other industry [...]
As a business owner, you may have asked yourself- What is the point of blogging? What do I blog about? Do I HAVE to blog? Yes. Not only do you have to, but you want to. As of May 2015, there were more than 47 billion Web pages indexed on Google. Instead of letting the 47,000,000,000 other pages intimidate you, [...]
Call tracking is very beneficial to not only your campaign, but your business as well. It gives you a unique opportunity to track which marketing efforts are generating phone calls. Call tracking works by assigning a virtual number to a campaign which you can place in a PPC ad, video ad, on a mobile or desktop website or a display [...]
The weeks leading up to Mobilegeddon put many businesses into a frenzied panic as they tried to make their website mobile responsive or optimized by April 21st in order to avoid the wrath of Google’s new algorithm. Now that April 21st is behind us, many companies might be asking, “so what happened?” According to Google, there was a 4.7% increase [...]
It’s no secret that ad spending in digital is growing. In fact, in 2014 the highest advertising revenue was directed towards the Internet. According to the chart below, 49.5 billion dollars was spent in online advertising alone in 2014, making it the highest advertising media by revenue. These numbers are steadily growing. According to a study done by Duke University, mobile [...]
A new report by NADA (National Automobile Dealers Association) has some fascinating information about how automotive dealerships are using digital advertising and where they are spending their ad budgets overall. Here are some highlights from the report for 2014: This was the fifth year of growth for automotive sales, with the average growth rate up over 9 percent since 2010. [...]
Nielsen recently tackled a question that many advertisers have regarding video advertising. How much does the ad benefit me (if at all) if the person skips it after a few seconds? The answer, their research shows, is…a lot! The study found significant lift in ad recall, brand awareness and purchase consideration even for people who saw the video before it started [...]
Think you've pulled out all the stops for your SEO campaign? Go bigger! You may have the basics: inbound links, a blog, optimized keywords, and many more strategies in place to boost your organic search rankings. While these are effective, take an extra step to set your business apart by creating a video. The video can be anything- a biography for [...]