Tag - cookies

What Are Universal IDs Or Unified IDs And What Happens When Cookies Go Away?

Cookies, line of code used to track users across the internet and target ads to them, are going away.  Apple’s Safari browser already uses Intelligent Tracking Prevention (ITP) to limit companies’ abilities to track users by blocking third-party cookies that collect this type of data.  Mozilla’s Firefox browser has “Enhanced Tracking Protection” set on as default, blocking all “known...

Do Cookies Work on Mobile Phones? (Example)

A cookie is is a small piece of data sent from a website and stored in a user's web browser while the user is browsing that website.  A cookie can track everything from the websites the user visits afterwards, their behavior, purchase decisions, etc.  Cookies can even deploy ads back to the user inviting them to revisit the original...