UTM

Digital Buzzwords and Acronyms

        What’s the Buzz, tell me what’s happening!” All these words and phrases can make your head spin. We not only live in a world where things change daily, but we abbreviate and shorten everything. Take LOL. It does not mean “Love you Lots” it means “Laugh Out Loud”.  How about “Ok” or “kk”? When texting “Okay”, “Ok”, “k” and “kk” all have totally...

Google Analytics Workaround: Using Bit.ly Instead Of UTM Codes

More and more, advertisers are using Google Analytics to traffic the traffic that comes to them from a digital campaign. While Google Analytics is a great tool for analyzing what your website traffic does once they get to your website, it has its limitations. To read more on these issues, click here. For example, you can’t tell exactly...