Tag - video ads

What Is Twitch And How Do I Use It For My Video Ads?

Sometimes it happens when I’m stressed. Sometimes it happens when my husband leaves his dirty clothes RIGHT next to the laundry basket. Sometimes it happens when I’ve had too much caffeine. We’ve all been there; we’ve all had an eye twitch at one time or another. Well, what if I told you we are now offering a new type...

Are You Using Digital for Recruitment?

R-E-C-R-U-I-T- Find out how to do it dig-it-tal-ly! It seems like no matter where you’re going these days, you’re constantly seeing signs hanging in the windows or in the ground outside a business stating, “We’re Hiring” or “Apply Here” or “Join Our Team.”  I’ve seen it everywhere; the grocery store, local restaurants, trucking companies, drug stores, and hair salons. That...

OTT/Video Pre-Roll/Linear TV…What’s The Difference?

Video ads keeping getting more popular with advertisers and brands are seeing the value. 85% of brands use video marketing in 2020, which is up from 63% in 2017. According to the iab, nearly 3 in 4 buyers are planning to increase their digital video ad spend in the next 12 months, and nearly two-thirds of digital budgets are allocated...

Are You Reaching Consumers While they are Using Apps?

How many times have you been trying to hang a picture on a wall and you want to see if it’s level, but you’re too lazy to go out to the garage or basement and get a level? Well, now you don’t have to because there’s an app for that! There is also an app that you can use...

How Can Auto Dealers Use Advanced Digital Advertising?

Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry. It seems like no...

Are You Taking Advantage of Video Ads? 2020 is the Year of Video

In the Disney movie “Up”, there is a dog named Dug that gets distracted easily every time he sees a squirrel. No matter what he is doing, if he sees a squirrel, he stops and tracks it. In today’s marketing and advertising world, we are all “Dug’s” that are bombarded with several squirrels a day. There are so many...

What Are Native Video Ads?

Alright, so a Native Ad walks into a bar and sees a Video Ad and says “hey there, video; you sure do make quite the impression” and 9 months later we have the newest addition to our digital toolbox- Native Video ads!  When we talk about Native ads, we explain that they match the look, feel, and visual context of whatever...

Should You Be Using Video Ads In Your Digital Marketing?

Ummm, yah, you should. 80% of Internet users can remember a video ad that they have seen in the last 30 days. But it should be good video. More info on that below. But first, some stats to convince you why video ads are where it’s at for getting amazing return on your advertising investment. 90%...

Using Video on Facebook and Instagram

Facebook is consistently looking for better ways for advertisers to reach more of their users. Recently, this has led to substantial targeting changes and improvements to both Facebook and their image based counterpart, Instagram. One of the biggest changes, aside from the redesign of the iconic Instagram logo, has been the increase in features available with video advertising on...

Can Less Than 3 Seconds Of A Video Ad Have An Impact?

Nielsen recently tackled a question that many advertisers have regarding video advertising.  How much does the ad benefit me (if at all) if the person skips it after a few seconds?  The answer, their research shows, is…a lot! The study found significant lift in ad recall, brand awareness and purchase consideration even for people who saw the video before it started...