Tag - automotive

How Can Auto Dealers Use Advanced Digital Advertising?

Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry. It seems like no...

Household IP Targeting: Direct Mail For The Internet

The mail arrives daily in the usual way, but the mail that makes it into my house depends solely on who brings the mail from the mailbox.  While everyone usually brings in the bills, the rest is dependent on who physically carries the mail from the box to the counter.  Currently I’m tossing anything from car dealerships (my husband...

How Are Auto Buyers Using Mobile In Their Path To Purchase?

The average American consumer considers 2 or more types of vehicles and 5 brands before making their car-purchasing decision. 60% of people are “in market” for a car for at least 6 months, gathering research and seeking advice to help guide their decision making. This is according to a research study  commissioned by Facebook and done by Ipsos Media...

What Is Household IP Targeting? (Example)

Are you currently running any direct mail campaigns? Do you have a niche customer base? Is reaching very specific households (or businesses) helpful? If you could purchase a list of new potential customer leads, what would you look for? These are just a few questions to determine if household IP Targeting is right for you.  IP Targeting is the...

Digital And Automotive Dealers…By The Numbers

A new report by NADA (National Automobile Dealers Association) has some fascinating information about how automotive dealerships are using digital advertising and where they are spending their ad budgets overall.  Here are some highlights from the report for 2014: This was the fifth year of growth for automotive sales, with the average growth rate up over 9 percent since 2010....