Are you currently running any direct mail campaigns? Do you have a niche customer base? Is reaching very specific households (or businesses) helpful? If you could purchase a list of new potential customer leads, what would you look for? These are just a few questions to determine if household IP Targeting is right for you. IP Targeting is the...
A new report by NADA (National Automobile Dealers Association) has some fascinating information about how automotive dealerships are using digital advertising and where they are spending their ad budgets overall. Here are some highlights from the report for 2014: This was the fifth year of growth for automotive sales, with the average growth rate up over 9 percent since 2010....
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