Address Targeting

How Does Mobile Targeted Advertising Work?

Let’s face it…people love their smart phones. Really! And…they can’t really live without them. What would consumers give up instead of their smartphones? Here’s what the Boston Consulting Group found in their survey. We have our phones attached to us at all times, in some form. Whether it’s in your purse, in your pocket, in your bag, or, in most...

Targeting Ads on Smart Speakers, Smart Phones and Smart TVs, Are You Being Smart?

Everything you read and hear in the news right now is all about the coronavirus and it is being compared to the 1918-1920 flu pandemic, so I wanted to take a look and see how far we have come in the technology world in the past 100 years: 1920: “Extra! Extra! Read All About It!” is what people would yell...

What is Mobile Conquesting Address Targeting and How Does It Work?

With the COVID-19 pandemic we’ve seen a consumer shift like no other.   With millions of people out of work or working from home, their behavior with devices while quarantined has dramatically changed.  Advertisers need a way to target their customers when they are at home on their mobile devices.  With our new Address Targeting product, we have that solution. Being...