Internet Advertising Is #1 In Total Ad Spending In 2014
It’s no secret that ad spending in digital is growing. In fact, in 2014 the highest advertising revenue was directed towards the Internet. According to the chart below, 49.5 billion dollars was spent in online advertising alone in 2014, making it the highest advertising media by revenue.
These numbers are steadily growing. According to a study done by Duke University, mobile advertising will triple from 3.2% of brands’ budgets to 9% by 2018, data analytics spending will grow from 6.4% to 11.7%, and social media is expected to grow to 22.4% of spending over the next 5 years. If you haven’t already taken your advertisements online, perhaps it’s time to!
Kiri Tamte-Horan is the Director of Digital Operations at Vici, and oversees the stellar Philadelphia Operations team through the development, implementation, and reporting of all digital campaigns. Kiri has managed hundreds of campaigns spanning Display, Video, and Social platforms, and has generated countless calls and conversions for clients across the country. Kiri is certified in Google Tag Manager and Acquisio, as well as Google AdWords Fundamentals and Display Advertising. Additionally, Kiri has a certification from Disney Institute’s Leadership Excellence. Kiri was the campaign manager for an award winning Digital Campaign as awarded by the Maryland Tourism Council in 2015.