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How To Use Digital Ads To Target Travelers For Tourism & Travel Businesses

I’m leaving on a jet plane, don’t know when I’ll be back again. (Did you just reread that so you can sing it?)  OK, I’m not currently taking a trip, though that sounds amazing right now, but a lot of people are. It’s no wonder that people who were homebound for a majority of 2020, had a lot of time...

OTT & On-Site Visit Tracking: Two Great Strategies Come Together

In my last blog OTT/Connected TV AND On-Site Visit Tracking has ARRIVED, I referenced the Jetsons and Saturday morning cartoons, which I know showed my age. If you are old enough to have experienced Saturday morning cartoons and the Jetsons, you may also recognize this next reference as well! During those Saturday morning cartoon marathons, we also had awesome...

What Is Twitch And How Do I Use It For My Video Ads?

Sometimes it happens when I’m stressed. Sometimes it happens when my husband leaves his dirty clothes RIGHT next to the laundry basket. Sometimes it happens when I’ve had too much caffeine. We’ve all been there; we’ve all had an eye twitch at one time or another. Well, what if I told you we are now offering a new type...

Are You Using Digital for Recruitment?

R-E-C-R-U-I-T- Find out how to do it dig-it-tal-ly! It seems like no matter where you’re going these days, you’re constantly seeing signs hanging in the windows or in the ground outside a business stating, “We’re Hiring” or “Apply Here” or “Join Our Team.”  I’ve seen it everywhere; the grocery store, local restaurants, trucking companies, drug stores, and hair salons. That...

OTT/Connected TV AND On-Site Visit Tracking has ARRIVED

When I was younger, ok MUCH younger, I used to watch the Jetsons during Saturday morning cartoons. If you are not familiar, the Jetsons was about a futuristic family that premiered in 1962 and it was set 100 years in the future, so 2062. So, what did the Jetsons predict that is already here in 2021? Well, things like...

What is Google My Business and How Can it Help My Online Presence?

Google My Business is an online dashboard that allows business owners to have more control over the information (officially called your “Business Profile”) which Google displays about businesses when it populates Search results pages and Google maps.   For example:   Google My Business Profiles are used to populate Google Maps, as well as the “Snack Pack” Local Listings.   Why is it important to...

Are You Using the Latest, Most Innovative Digital Products?

Mirror Mirror on the wall; what is one of the most innovative digital products of them all? If you guessed Social Mirror™ ads, you nailed it! This is a product that we launched back in November of 2020 and in less than a year it has gained enough popularity to become the second most used digital product that we...

Age is not important unless you’re cheese, or an advertiser

Helen Hayes was very wise to compare age to cheese. She additionally said, “Childhood is a short season” and isn’t that the truth. Age really is just a number, unless you are targeting a digital campaign then it is totally a new restriction. Picture it, Summer of 2021, I’m visiting my parents with my teenage sons in tow and decide to...

How do you help the Real Estate Industry with Digital Advertising?

If you’ve been looking to buy a home recently, or bought one, you’ve probably overpaid, just like I did earlier this year.  If you’ve sold a house this year, you probably made a great return on your initial investment.  The real estate market is on FIRE right now across the country, making it the perfect industry to talk to...

Are Your Digital Ads Being Served on Legitimate Websites and Apps?

Typically, when we double something, it’s a good thing. You can’t have a bad day if you get a double scoop ice cream cone, a double cheeseburger, or you double your salary. The same holds true when it comes to digital advertising. One hesitation with business owners that maybe aren’t familiar with digital advertising or have done it in...

Do you REALLY Know what OTT is?

In a world of video there are so many terms out there. Video, OTT, Linear TV, Cable TV, Broadcast TV, CTV, ATV, Pre-roll and more! Hence the confusion. In a recent study done by Borrell Associates shows that more than 50% of small and medium-sized businesses DO NOT know what OTT is. That is a staggering number. Part of the confusion...

Is Your Website Turning Potential Customers into Paying Customers?

All before 8:00 this morning, my mind was racing about making sure I remembered all of what I had to do today. Obviously I made a mental list, but who actually remembers what is on the list when the time comes when you need it? All before I had breakfast I had to remember to turn the pool on...

Are you maximizing your Pay-Per-Click campaigns? Responsive, Dynamic and Call Ads bring more possibilities than ever.

Pay-Per-Click Ads, Google Ads (formerly Ad Words), Paid Search Ads, it all means the same thing. Not only do these types of ads have a lot of names, but they also have a lot of new options to consider.  If you are currently offering these ads to your clients, or maybe just thinking about offering these types of ads,...

What are the Best Ways to Promote or Target Events?

Events are back!  As mask mandates are lifting across the country more and more events are getting planned every day.  From 4th of July celebrations to concerts and festivals, we’re seeing a huge uptick and revival of this category.   Shows on the Las Vegas Strip are back, as are sporting events like NHL Playoffs, Major League Baseball, and the...

Is Your Business Using All That Amazon Advertising Offers?

Peanut Butter and Jelly. Macaroni and Cheese. Cookies and Milk. Those are things we can all agree on that pair well with one another, right? Well, in the digital advertising world, two things that also pair well together are Amazon and Over the Top (OTT) advertising. With over 300 million worldwide active customer accounts, Amazon has a deep understanding...

What do I need to know about CTV/OTT?

Point Blank… Streaming services are here to stay.  The percentage of people that subscribe to streaming services is increasing every year.  This year is no different.  As the traditional pay TV service percentage decreases, streaming takes the lead.   As an awareness channel, has CTV/OTT hit critical mass in terms of audience scale? According to Media Post 76% of U.S. Households have...

What are the most common objections to using digital advertising?

More and more companies are including digital advertising as a critical component to their marketing strategies. However, there are still some companies out there who have not yet jumped in, or maybe have jumped in and didn’t like the results. We know how important digital is and how big of an impact it can make for small and medium sized...

How Are You Marketing Your Retail Business?

Everywhere you go, look, and turn, there are different types of advertisements for retail establishments. Just this morning I heard a Chick-fil-A ad on the radio for a new location opening just 6 miles from my house (I am in trouble), I also received a text message ad for a 20% off Bed, Bath, and Beyond coupon, and yesterday...

Is Contextual/Keyword Ad Targeting The Answer To Our Cookie-less Future?

With the United States being the largest market for digital advertising, and the place where many global advertising standards are created, according to BeOp CEO, more and more tech companies are looking to the United States to see where the future of digital advertising is headed. One of the top contenders, as to where digital advertising will head, is Contextual...

What Do I Need To Know About Google Analytics 4?

Google launched the next generation of Google Analytics late 2020, called Google Analytics 4 or GA4.                 So, what does all this mean and how it is different? Google’s “Universal Analytics” is the current version of the platform most companies use.  Google Analytics has gone through various names and versions since 2012.  It has been a viable tool for many businesses and...

How Should A Business Monitor Their Online Reputation?

As a business owner, there are a lot of things to keep track of. Do you have enough inventory? Can you pay your employees? How can you increase your sales? What are people saying about your business? With so many different outlets for people to speak their mind and leave their opinion, it can be a slippery slope. It...

What digital products work best when Targeting a Hispanic Audience?

All of them. That’s right, you have more flexibility and targeting options than ever before to reach Hispanic consumers with digital ads. Want to try Social Mirror™? Check out this comprehensive (and not even complete!) list of possible behavioral categories to choose from! The same exhaustive list can also be used to target with Display Ads, Native Ads, Online Audio...

How does Co-Op advertising work with Digital?

Can Co-Op be used for Digital Advertising? Yes. Yes. Yes! If someone told you that you were ignoring a $42 billion opportunity, wouldn’t you want to find out how to get access to that opportunity? According to Marketing Land total co-op available each year stands at $70 billion.  And, as of right now, only 20% of that is used for digital advertising. ...

What In The World Are Social Mirror™ Ads?

Social Mirror™ ads look like your social media display or video posts but appear on other websites and apps, linking back to the social media platform and your website, and run across all devices using our targeting strategies. We are “mirroring” the EXACT look of your social post as an ad that runs on thousands of OTHER websites and apps,...

Want Google To Feature Your Job Posting For Free On Search Results Pages?

I’m guessing the answer is yes? Have you noticed that Google has started featuring job listings in the organic section of the search engine results page when you put in keywords related to a job? For example, if you searched “digital media jobs Elmira NY” you could get a results page like this: The listings at the top aren’t paid...

OTT/Video Pre-Roll/Linear TV…What’s The Difference?

Video ads keeping getting more popular with advertisers and brands are seeing the value. 85% of brands use video marketing in 2020, which is up from 63% in 2017. According to the iab, nearly 3 in 4 buyers are planning to increase their digital video ad spend in the next 12 months, and nearly two-thirds of digital budgets are allocated...

How To Have A Successful Virtual Client Meeting

It has been almost a year since Covid-19 hit and it has turned our workdays heck…every day upside down. “Normal” workdays in the office and being on the go are a thing of the past. We are all doing our best to adapt and create new routines and are evolving daily as we go with the flow. By now,...

Are You Reaching Consumers While they are Using Apps?

How many times have you been trying to hang a picture on a wall and you want to see if it’s level, but you’re too lazy to go out to the garage or basement and get a level? Well, now you don’t have to because there’s an app for that! There is also an app that you can use...

Do you know where your phone is?

Of course, you do. We all do. It is likely in your hand right now as you are reading this and it is not just you, it is everyone. In fact, it is estimated that US adults have tacked on an impressive hour of screen time daily. For me personally, my phone is the last thing I checked before bed...

How Can Auto Dealers Use Advanced Digital Advertising?

Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry. It seems like no...

What to expect for advertising budgets and products in 2021?

2020 has come to end.  How can we possibly know what to expect to happen in 2021?!   I’m no psychic and don’t claim to be.  But, I did attend a webinar that Borrell Associates hosted last month, and here are some of my key takeaways from their study.   Retail sales in 2020 have out performed the last 4 years.  Now, that...

What Are Universal IDs Or Unified IDs And What Happens When Cookies Go Away?

Cookies, line of code used to track users across the internet and target ads to them, are going away.  Apple’s Safari browser already uses Intelligent Tracking Prevention (ITP) to limit companies’ abilities to track users by blocking third-party cookies that collect this type of data.  Mozilla’s Firefox browser has “Enhanced Tracking Protection” set on as default, blocking all “known...

Is OTT Part of Your Marketing Mix?

If the terms “Ew, David” or “Carole Baskin” or “Strike First, Strike Hard, No Mercy”, mean anything to you, you have most likely watched Over The Top (OTT) programming. OTT is video programming that a user is watching through the Internet, instead of watching through traditional cable or broadcast. While this year has brought a lot of turmoil to consumers,...

Are Social Mirror™ Ads Working for Businesses?

The answer to that is a resounding YES! If you are not familiar with what Social Mirror™ Ads are, first have a look at my last blog and explore more details here. In a nutshell, Social Mirror™ ads mimic the look and feel of top social media platforms. However, the ads appear not on the social platforms, but on...

How does Google My Business Help My Business during the holidays?

There are so many digital terms floating around water coolers and company meetings.  One of those terms is “Google My Business Listing.”   Has this term come up in conversation around your marketing team?  Your executive team?   If the answer is no, then pay attention.  This is going to be a great tool to help your company.  If the answer...

Need New Business Leads? Let’s Talk Facebook Lead Ads.

With the state of our world and everything going online business leads become more and more important daily. Most businesses would tell you however, getting consumers to do what we want them to do online, can be challenging. Think about it; we are busy humans. Now more than ever. We are working remotely, doing school remotely, shopping remotely, managing...

Vici Media Ranked Number 404 Fastest Growing Company in North America on Deloitte’s 2020 Technology Fast 500™

We are thrilled to announce we made the list two years in a row for Fastest Growing Company in North America on Deloitte’s 2020 Technology Fast 500™. Philadelphia PA, November 18, 2020 — Vici Media, headquartered in Philadelphia PA today announced it ranked 404 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life...

What Are Facebook Offer Ads?

My mom is the person that gives the best gifts. Every year she nails it and gets the most creative, most comfortable, practical gifts and every time I ask where she got it, she replies with “it was a QVC special!” I have been gifted the most amazing bed sheets, the most spectacular scissors (weird, right? They are lifechanging)...

What are Social Mirror™ Ads?

It can be difficult to decide which social media channels to advertise on. Are you good on Facebook and Instagram or do you need to be on TikTok and Snapchat as well? What about LinkedIn and Pinterest or is that spreading the budget and audience too thin? How do you do all the things? Enter Social Mirror™ Ads! (Click on...

How Do You Target Your Advertising During the Holidays?

Oh Quaren-tree, Oh Quaran-tree… what will this holiday season be? Pivot left. Pivot right.  How many more times can we pivot this year?  For some of us, we have already been pioneers in curbside pickup and same day delivery.  While we do not know exactly what holiday shopping is going to look like this year, we can be sure that...

How Are You Reaching Consumers Impacted by the Pandemic?

I was at the grocery store the other day and as I was waiting to check out (six feet behind the person in front of me of course) I caught myself staring at the cashier. I was thinking that he looked familiar, but I could not put my finger on who it was or how I knew him. The...

Are your digital political ads ready to go?

If you are talking to any clients or prospects about running digital ads for political, especially on Facebook or Instagram, it is time to close the sale and start executing. Facebook has released some new information about political advertising, and the restrictions are tighter than ever.  I’m highlighting Facebook as a product because political ads on the platform are so...

What is Cross Platform Targeting and How Does it Work?

In order to understand Cross Platform Advertising, it’s important to first understand its foundation, Mobile Conquesting™, one of our most popular products. It’s also one of the more advanced and sophisticated products we offer. With Mobile Conquesting™, targeting people on their mobile devices (smart phones and tablets), we have the ability to target people by online behaviors and offline behaviors....

Vici’s Very Own – Women of Achievement

September is National Woman of Achievement Month and when I hear this I immediately want to proclaim, “I am woman hear me ROAR!”. I am proud to be a woman and I am very fortunate to have encountered some amazing women throughout my lifetime. These women have included powerful mentors, dedicated colleagues, thought leaders, working mothers and educators to...

Are You Taking Advantage of Digital Advertising for the Holidays?

It’s the most wonderful time of the year! Schools are back in session (somewhat), the nights and mornings are getting cooler, and the sun is setting earlier. Personally, I like to get every last bit out of summer that I can and consider summer to begin on Memorial Day weekend and go until midnight of the first day of...

What Types of Businesses Are and Are Not Allowed to Digitally Advertise?

One of my favorite games to play when I was a kid was “Red Light, Green Light”. This is a game where one person is “it” and stands a good distance away from the other players with their back to rest of the group; this person is considered the traffic light. The other players stand in a line and...

How Does Mobile Targeted Advertising Work?

Let’s face it…people love their smart phones. Really! And…they can’t really live without them. What would consumers give up instead of their smartphones? Here’s what the Boston Consulting Group found in their survey. We have our phones attached to us at all times, in some form. Whether it’s in your purse, in your pocket, in your bag, or, in most...