Blog

Is Your Google Business Profile Updated?

You probably don’t even know it, but you have most likely experienced the Baader-Meinhof phenomenon. What is that exactly? It’s a frequency illusion and it occurs when something you’ve just noticed starts to pop up everywhere. For example, if you recently bought a new white car, now you start to realize how many white cars there are on the...

Where should I spend my Digital Advertising dollars in 2023?

As the holidays come into view on the calendar, so do the budget meetings, review meetings, and strategy planning for the upcoming year.   A question that we get asked quite often is “How much should I invest into digital advertising next year?” This is a great question, as we are seeing an increase in digital advertising spend throughout the United...

How Does Amazon Know So Much About You?

I have always been a pretty neat, clean, and tidy person. I don’t like clutter, I like seeing the lines on the carpet from a vacuum in a room, and everything (and I mean everything) has a place. Well, having kids changes that because now my living room looks like a bomb went off at any given point with...

Introducing the Insights Report for Consumers and Businesses

Ever want to be a mind reader? Be in a crowded room and read the thoughts and interests of those around you? Or even in a restaurant and wondering what the other guests are talking about or into? Now it is time to look into your digital crystal ball with Insight Reports. Is it mind reading…well no, but it...

How Are You Engaging With Consumers on Your Website?

Let’s play a game where you guess what generation I am classified from clues that I give you. First clue is that I am in bed every night at 8:30pm. Second clue is that I don’t have a TikTok account. Third clue is that I have seen Engelbert Humperdinck live in concert…twice. From those three stats, you might say...

How to Use Digital Advertising During the Holiday Season

Turkey Trots, Macy Day Parade, Black Friday, Menorahs, Hanukkah, Santa Claus, Tree Lightings, and New Year’s!  Throw in a few other days like Columbus Day and Veterans Day and you have a whole lot of celebrating being done over the months of October – December. For ideas on Halloween, make sure you read this blog. It’s true.  No matter how hard...

How to Create Compelling Online Videos

Video is Hot Hot Hot and stats prove that it is in high demand by digital users. User-generated and professional videos increase brand engagement by 28%. Particularly millennials trust user-generated content and video twice as much. And 80% would rather watch a live video than read a blog. https://livestream.com/blog/62-must-know-stats-live-video-streaming Hopefully you keep reading this blog to learn more about how to create online...

How do Clients use Digital Advertising in October?

The Starbucks Pumpkin Spice latte debuts today, August 30, 2022.  Yes, there’s a feeling in the air with marketers, that October is right around the corner.  That means pumpkin-spiced everything. Walks to raise money for Breast Cancer Awareness. A high volume of commercials from the politicians who are running for office.  Fall is officially upon us, and advertisers have...

Are You Investing in Digital this Political Season?

The “ber” months are approaching quickly and that means cooler weather, reasons to eat a lot of pie, and everyone’s favorite- political season. That’s right, political season is already ramping up and we are seeing and hearing ads for all sorts of political races from local ballots to nationwide races. This year, political ad spending is set to smash...

Are You Following the Proper Steps to Close Digital Sales?

ABC is an acronym for a lot of things. If you’re learning CPR, they teach you ABC to look for Airway, Breathing, and Circulation. If you’re a parent, ABC could mean “Another Blowout Coming”. In the broadcasting world, ABC stands for American Broadcasting Company. In sales, ABC is most commonly known as “Always Be Closing”, and in this case,...

Getting Started with Google Business Profile: Your Ultimate Guide

Your Google Business Profile allows business owners to have more control over the information which Google displays about businesses when it populates Search results pages and Google Maps.  This used to be called Google My Business but has since been renamed. If you’ve ever been to Google and searched for a business name directly, you’ve probably come across something that...

Health & Wellness & Digital

When the pandemic hit in early 2020, I do not think anyone had any idea how it would impact our daily lives. Work environments changed, school dynamics changed and the world of 6 feet of separation changed every industry, especially the health care world. Common conversations in any household include words and phrases like “exposure”, “contract tracing”, “vaccines”, “is it a...

Do You Know How to Speak Digital?

It’s one of my favorite episodes of Friends; The One Where Everybody Finds Out. Monica and Chandler are dating, and Joey is the only one that knows but Rachel and Phoebe eventually find out, except Monica and Chandler don’t know that they know. “They don’t know that we know they know we know.” Sometimes this is how it can feel...

How Are You Overcoming Digital Objections?

Being in sales can really make you relate to the life of a toddler in the sense that they are constantly told “no”. For example, when my three-year-old wants to wear shorts but it’s snowing outside, he hears “no”. When he refuses to eat his dinner but asks for ice cream before bed, he again hears “no”. When he...

What are Google Image Extensions?

Move over Google Text Ads, PPC just got a lot more visual! Now introducing Google Image Extensions! Tada!             What used to be a somewhat boring text ad on the Google Search Engine Results page, now when a user searches keywords related to a business, it can feature engaging images to really draw attention. Image extensions can help drive performance for advertisers,...

Are You Using “Free Money” to Help Pay for Your Advertising?

Love makes the world go around, right? Sure it does, but so does money, and Jerry Maguire said it best; “Show me the money!” What could possibly be better than money? How about free money! In the advertising world, that is a real thing for certain businesses, and it is called Cooperative Advertising, or Co-Op. This is when advertisements...

Can Digital be Used for Marijuana Campaigns?

Yes, it CANnabis! Cannabis is a budding industry and is really starting to grow like a weed as more states start to legalize recreational use of marijuana. Support for legal marijuana is at an all-time high (no pun intended) of 68%, with the percent being even higher among 18 to 29 year old’s at 79%. With more and more...

What Digital Products work best for Banks and Credit Unions?

Banking.  So many choices to choose from.  Do you go with a private bank or credit union?  Or do you go with one of the big players with locations all over the country?  Now, there are even online banks.  How do you know where to go?   More importantly, how do they all differentiate themselves? If you’ve been online at any...

Using digital advertising for political campaigns

The votes were out and now they’re in!  No matter what party you represent, your goal is to win the election.   Digital Advertising is capable of aiding in your soon to be victory.  In fact, in 2020, online spending captured 22% of political ad budgets. http://www.biakelsey.com/u-s-local-advertising-revenue-exceed-161b-2020-according-bia-advisory-services-forecast/ As this number continues to grow annually, it’s important to understand the ins and outs...

What Goes Into An SEO Campaign?

It’s crazy to think that you can have a full-blown conversation these days with just letters. Have we come that lazy that we can’t type out “by the way” and instead just type BTW? The answer, sadly, is yes. When texting or emailing, acronyms have become the norm. Some that you might be familiar with are ROFL, LOL, ICYMI,...

How can I use Social Media Stories to promote my business?

Storytelling, one of society’s greatest tools in sharing the narrative that you want people to understand, has changed a lot since the days of fireside chats and Shakespearean stages.    If fact, stories in general have, in my opinion, been lost unless they are written in the pages of books. While the art of storytelling has reemerged over the last 6...

Facebook is making more Chhhhhhanges

Facebook has made a whole slew of new updates. Lucky for you, Vici is giving you the latest and greatest information and how this can impact campaigns and Facebook moving forward. First things first, Facebook and connected entities like Instgram and WhatsApp, announced they will now be known as part of the Meta brand.         What exactly does this mean? Meta or...

Who’s spending money on digital advertising and what products are they using?

Whether you’re a business owner looking for the right product to carry your message to potential customers, or a salesperson looking to help a local business, it’s always nice to see success stories to help solidify your choice in your marketing efforts. There are so many different industries out there.  Last year, here are the top 15 verticals that we...

Digital Buzzwords and Acronyms

        What’s the Buzz, tell me what’s happening!” All these words and phrases can make your head spin. We not only live in a world where things change daily, but we abbreviate and shorten everything. Take LOL. It does not mean “Love you Lots” it means “Laugh Out Loud”.  How about “Ok” or “kk”? When texting “Okay”, “Ok”, “k” and “kk” all have...

Are You Considering a New Digital Provider?

Are you an ad agency considering or perhaps re-evaluating how to manage all your digital advertising for clients? Whether you are a one-person agency, a startup, or a team of seasoned professionals, everyone reaches the point where they can not efficiently do it all on their own. Hiring and training staff members to specifically work on digital marketing can...

How To Use Digital Ads To Target Travelers For Tourism & Travel Businesses

I’m leaving on a jet plane, don’t know when I’ll be back again. (Did you just reread that so you can sing it?)  OK, I’m not currently taking a trip, though that sounds amazing right now, but a lot of people are. It’s no wonder that people who were homebound for a majority of 2020, had a lot of time...

OTT & On-Site Visit Tracking: Two Great Strategies Come Together

In my last blog OTT/Connected TV AND On-Site Visit Tracking has ARRIVED, I referenced the Jetsons and Saturday morning cartoons, which I know showed my age. If you are old enough to have experienced Saturday morning cartoons and the Jetsons, you may also recognize this next reference as well! During those Saturday morning cartoon marathons, we also had awesome...

What Is Twitch And How Do I Use It For My Video Ads?

Sometimes it happens when I’m stressed. Sometimes it happens when my husband leaves his dirty clothes RIGHT next to the laundry basket. Sometimes it happens when I’ve had too much caffeine. We’ve all been there; we’ve all had an eye twitch at one time or another. Well, what if I told you we are now offering a new type...

Are You Using Digital for Recruitment?

R-E-C-R-U-I-T- Find out how to do it dig-it-tal-ly! It seems like no matter where you’re going these days, you’re constantly seeing signs hanging in the windows or in the ground outside a business stating, “We’re Hiring” or “Apply Here” or “Join Our Team.”  I’ve seen it everywhere; the grocery store, local restaurants, trucking companies, drug stores, and hair salons. That...

OTT/Connected TV AND On-Site Visit Tracking has ARRIVED

When I was younger, ok MUCH younger, I used to watch the Jetsons during Saturday morning cartoons. If you are not familiar, the Jetsons was about a futuristic family that premiered in 1962 and it was set 100 years in the future, so 2062. So, what did the Jetsons predict that is already here in 2021? Well, things like...

What is Google My Business and How Can it Help My Online Presence?

Google My Business is an online dashboard that allows business owners to have more control over the information (officially called your “Business Profile”) which Google displays about businesses when it populates Search results pages and Google maps.   For example:   Google My Business Profiles are used to populate Google Maps, as well as the “Snack Pack” Local Listings.   Why is it important to...

Are You Using the Latest, Most Innovative Digital Products?

Mirror Mirror on the wall; what is one of the most innovative digital products of them all? If you guessed Social Mirror™ ads, you nailed it! This is a product that we launched back in November of 2020 and in less than a year it has gained enough popularity to become the second most used digital product that we...

Age is not important unless you’re cheese, or an advertiser

Helen Hayes was very wise to compare age to cheese. She additionally said, “Childhood is a short season” and isn’t that the truth. Age really is just a number, unless you are targeting a digital campaign then it is totally a new restriction. Picture it, Summer of 2021, I’m visiting my parents with my teenage sons in tow and decide to...

How do you help the Real Estate Industry with Digital Advertising?

If you’ve been looking to buy a home recently, or bought one, you’ve probably overpaid, just like I did earlier this year.  If you’ve sold a house this year, you probably made a great return on your initial investment.  The real estate market is on FIRE right now across the country, making it the perfect industry to talk to...

Are Your Digital Ads Being Served on Legitimate Websites and Apps?

Typically, when we double something, it’s a good thing. You can’t have a bad day if you get a double scoop ice cream cone, a double cheeseburger, or you double your salary. The same holds true when it comes to digital advertising. One hesitation with business owners that maybe aren’t familiar with digital advertising or have done it in...

Do you REALLY Know what OTT is?

In a world of video there are so many terms out there. Video, OTT, Linear TV, Cable TV, Broadcast TV, CTV, ATV, Pre-roll and more! Hence the confusion. In a recent study done by Borrell Associates shows that more than 50% of small and medium-sized businesses DO NOT know what OTT is. That is a staggering number. Part of the confusion...

Is Your Website Turning Potential Customers into Paying Customers?

All before 8:00 this morning, my mind was racing about making sure I remembered all of what I had to do today. Obviously I made a mental list, but who actually remembers what is on the list when the time comes when you need it? All before I had breakfast I had to remember to turn the pool on...

Are you maximizing your Pay-Per-Click campaigns? Responsive, Dynamic and Call Ads bring more possibilities than ever.

Pay-Per-Click Ads, Google Ads (formerly Ad Words), Paid Search Ads, it all means the same thing. Not only do these types of ads have a lot of names, but they also have a lot of new options to consider.  If you are currently offering these ads to your clients, or maybe just thinking about offering these types of ads,...

What are the Best Ways to Promote or Target Events?

Events are back!  As mask mandates are lifting across the country more and more events are getting planned every day.  From 4th of July celebrations to concerts and festivals, we’re seeing a huge uptick and revival of this category.   Shows on the Las Vegas Strip are back, as are sporting events like NHL Playoffs, Major League Baseball, and the...

Is Your Business Using All That Amazon Advertising Offers?

Peanut Butter and Jelly. Macaroni and Cheese. Cookies and Milk. Those are things we can all agree on that pair well with one another, right? Well, in the digital advertising world, two things that also pair well together are Amazon and Over the Top (OTT) advertising. With over 300 million worldwide active customer accounts, Amazon has a deep understanding...

What do I need to know about CTV/OTT?

Point Blank… Streaming services are here to stay.  The percentage of people that subscribe to streaming services is increasing every year.  This year is no different.  As the traditional pay TV service percentage decreases, streaming takes the lead.   As an awareness channel, has CTV/OTT hit critical mass in terms of audience scale? According to Media Post 76% of U.S. Households have...

What are the most common objections to using digital advertising?

More and more companies are including digital advertising as a critical component to their marketing strategies. However, there are still some companies out there who have not yet jumped in, or maybe have jumped in and didn’t like the results. We know how important digital is and how big of an impact it can make for small and medium sized...

How Are You Marketing Your Retail Business?

Everywhere you go, look, and turn, there are different types of advertisements for retail establishments. Just this morning I heard a Chick-fil-A ad on the radio for a new location opening just 6 miles from my house (I am in trouble), I also received a text message ad for a 20% off Bed, Bath, and Beyond coupon, and yesterday...

Is Contextual/Keyword Ad Targeting The Answer To Our Cookie-less Future?

With the United States being the largest market for digital advertising, and the place where many global advertising standards are created, according to BeOp CEO, more and more tech companies are looking to the United States to see where the future of digital advertising is headed. One of the top contenders, as to where digital advertising will head, is Contextual...

What Do I Need To Know About Google Analytics 4?

Google launched the next generation of Google Analytics late 2020, called Google Analytics 4 or GA4.                 So, what does all this mean and how it is different? Google’s “Universal Analytics” is the current version of the platform most companies use.  Google Analytics has gone through various names and versions since 2012.  It has been a viable tool for many businesses and...