Reputation Management

What is Google My Business and How Can it Help My Online Presence?

Google My Business is an online dashboard that allows business owners to have more control over the information (officially called your “Business Profile”) which Google displays about businesses when it populates Search results pages and Google maps.   For example:   Google My Business Profiles are used to populate Google Maps, as well as the “Snack Pack” Local Listings.   Why is it important...

How Should A Business Monitor Their Online Reputation?

As a business owner, there are a lot of things to keep track of. Do you have enough inventory? Can you pay your employees? How can you increase your sales? What are people saying about your business? With so many different outlets for people to speak their mind and leave their opinion, it can be a slippery slope. It is...

A How-To Guide For SEO: What A Business Can Do, What A Digital Provider Can Do.

There are lots of ways to be a digital marketing guru so that your clients will look to you for advice and guidance. One is to be able to understand and explain Google Analytics reports, which we have a Google Analytics How-To Guide you should check out....

Improve Your Online Presence with SEO & Reputation Management

Last week, our very own Laura Ostrowski wrote an excellent article about why, as a business, your online presence is important. I would definitely recommend reading it here: Why Your Online Presence is Important. Her main points centered on the fact that the majority of consumers will do some “research” about your business before choosing to engage...