Videos

Are there digital ad dollars available from the government?

Besides political dollars, there are other opportunities to find digital dollars within the government.  This year, the biggest contributor of that is the US Census.  The 2020 Census is the largest collection of statistical information on everyone living in the Unites States and is required by the U.S. Constitution.  The reason why it’s such an important process is because...

What are Car Dealerships Doing Amid COVID-19?

COVID-19 continues to keep people at home. Businesses are closing operations, people are getting laid off or furloughed, and industries are learning to pivot their business models. This is also true for the automotive industry. There is now a lot of focus on their service departments, since this has been deemed essential. We have also seen a widespread shift...

What are some unique ways to advertise during a down time?

It’s tough out there right now.  We get it.  Every day we’re getting bombarded by emails and social media posts from businesses and how they are dealing with our current state of economy and the Corona Virus (COVID-19).  With everything going on in our community it’s important for us to stay positive and stay focused as much as possible.  ...

What Digital Advertising Products Work Best for Real Estate Clients?

According to the National Association of Realtors there are 1,384,166 total registered members for the month of January 2020. Why does this matter? They all need digital marketing.   With numbers like that, you are bound to know an agent. Maybe multiple agents? Maybe one in your very own neighborhood or your family? You know who they are because they...

Are You Taking Advantage of Video Ads? 2020 is the Year of Video

In the Disney movie “Up”, there is a dog named Dug that gets distracted easily every time he sees a squirrel. No matter what he is doing, if he sees a squirrel, he stops and tracks it. In today’s marketing and advertising world, we are all “Dug’s” that are bombarded with several squirrels a day. There are so many advertising messages thrown at...

Top Digital Advertising Trends for 2020

Anywhere you look, you’re going to see trends for the new year, trends for the new decade, and all sorts of news about the “visionary” year of 2020.  Looking ahead, here are a few key things to watch out for as you plan and finalize your marketing budgets. Instagram Ads – We all know Instagram as Facebook’s little brother.  But, Facebook’s trusty...

How can I use video in Digital Advertising?

With Advertisers increasing their digital video advertising budgets an average of 25% , it may be tough to decipher which video products they’re using as part of their marketing mix.  For instance, in Mobile video alone in 2018, brands spent over $30 billion in mobile video alone. So how do you know if what you’re doing is going to...

What Digital Advertising Products Should Casinos Use?

With 465 commercial casinos throughout the United States, according to Statista , there’s bound to be one near you, and maybe in your market.  As we’ve seen for years, Casinos market heavily.  It’s not about whether or not they have marketing dollars, but how can you secure your share of those dollars digitally?  What products are good for them? There...

Digital Advertising Trends

Election season is basically upon us, and we know that every election year, there are so many changes within the economy.  What businesses are going to spend what, and where are they going to spend it? Before we look at 2020, let’s take a quick look at how 2019 digital ad spending will most likely end.  Here’s a quick chart put together...

Are Your Marketing Efforts Reaching Consumers That Cut the Cord?

“Do you want to cut the cord?” That’s a question that is most commonly asked in hospitals, but it’s also a question that’s on the rise in households. The way that people are consuming their favorite television shows is shifting gears, and people are now able to watch what they want, when they want. Some consumers no longer pay a cable subscription (cord...

What is OTT, CTV, vMVPD and all the rest of those new digital video terms?

With the rapid changes in digital video it’s hard to keep up with all the new terms for how video content and ads are delivered to consumers. As you are probably aware video ads are considered to be one of the premiere ways to reach consumers. Videos will represent 82% of the web traffic by 2021,...

Should You Be Using Video Ads In Your Digital Marketing?

Ummm, yah, you should. 80% of Internet users can remember a video ad that they have seen in the last 30 days. But it should be good video. More info on that below. But first, some stats to convince you why video ads are where it’s at for getting amazing return on your advertising investment. 90%...

Digital media is on the rise for 2019, are you ready?

As the holidays are near, 2019 is shortly on the heels of a remarkable digital year. Are you or your clients prepared for 2019? Have all the proper media channels for 2018 been evaluated and considered? Digital spending was up 21.9% in 2018 and is forecasted to grow an additional 18% in 2019. Digital continues to climb, as consumer habits...

Do Video Ads Work For Small Businesses?

Video.  Is it worth the investment to have a video created and include it in your digital marketing?  The answer is yes. In almost every aspect of Digital Marketing, we have seen not only an increase in using video, but an increase in the interaction with digital ads created by businesses. (photo credit: Ad Week) According to SingleGrain: 70% of consumers say...

How To Do A Video Ad Campaign

In today’s fast paced world video is climbing up the marketing ladder, and it is not just for the big dogs anymore, everyone is playing. 87% of online marketers are using video content and it continues to grow! Recent statistics show that one-third of online activity is spent watching video and half of all video content online is viewed...

Facebook Video Ads – How To Do It Right

Video ad consumption is absolutely on the rise!  A recent study aimed at learning more about consumers’ sentiments regarding video advertising found some interesting tidbits. 26% of people surveyed responded that they are watching at least one video per day.  55% of the frequent video viewers prefer watching them on their smartphone. As for the most popular social platform to watch...

Digital Video Ad Spend is Experiencing Major Growth

If you’re looking for a new trend that isn’t high-waisted shorts or man buns, look no further than digital video.  Recent studies have found that digital video spending is on the rise, and shows no signs of slowing down. It looks like this year’s digital and mobile video ad spend will be about 85% more than it was in...

Ad Spending 2020: Digital Video is King

Rarely does something compel me to write, but an article I came across on Business Insider did just that. Well, the chart that accompanied it did most of the work, take a look. Digital advertising has without a doubt been on the rise. With increasingly more people adopting a digital and mobile lifestyle, the value of digital content has skyrocketed....

“How To…” Take Advantage of a New Digital Marketing Trend

Do you know how to survive a shipwreck?  What about tie a tie, change a tire, apply makeup, dance the Whip/Nae Nae, or cook the perfect poached egg?  You can  learn these skills and more through step-by-step instructional videos on YouTube.  And consumer's love these handy tutorials.  Google says that YouTube how-to video searches have increased 70% this year...

Can Less Than 3 Seconds Of A Video Ad Have An Impact?

Nielsen recently tackled a question that many advertisers have regarding video advertising.  How much does the ad benefit me (if at all) if the person skips it after a few seconds?  The answer, their research shows, is…a lot! The study found significant lift in ad recall, brand awareness and purchase consideration even for people who saw the video before it started...

Your Secret Weapon to Increasing SEO Rankings: Video

Think you've pulled out all the stops for your SEO campaign?  Go bigger!  You may have the basics: inbound links, a blog, optimized keywords, and many more strategies in place to boost your organic search rankings.  While these are effective, take an extra step to set your business apart by creating a video.  The video can be anything- a biography...

So You Have a Bad Online Review, What Now?

Online reputation management consists of monitoring, improving and maintain the publicly available online information about your business. As the internet becomes more mobile, on-the-go and fast-paced, it becomes much easier for your customers to research the good and the bad about your company.  Not only is it easier for customers to find reviews about your company, it is also extremely...

“Completers” Are Better Than “Clickers”

If you are doing a video pre-roll campaign, there are a lot of metrics you can measure, but which are the most important? Impressions? Click-Through-Rates? Completion Rates? A study done by Vindico clearly demonstrated that what counts for video ad campaigns are Completion Rates, saying, “Click Through Rate is the King of False Positives” The report goes on to explain that...

Simply Explained

Online marketing can feel overwhelming.  There are a lot of acronyms: CPM, CPC, PPC, SEO... when really all you care about one acronym: ROI, your return on investment!  There are a lot of places to be online from Pay Per Click, to organic search, Google, Yahoo, and Bing search engines, Instagram, Vine, Facebook, Twitter, Google+, Youtube... what business owner...