YouTube

Unlocking the Power of YouTube

As a parent, it's difficult to imagine what your kids are watching online. I always see my kids on their phones. In the car, while eating dinner, and even just after school while they lay in their room, the kids on their phones. And when confronted with the question about what they're watching, the answer more times than not... YouTube....

Where should I spend my Digital Advertising dollars in 2023?

As the holidays come into view on the calendar, so do the budget meetings, review meetings, and strategy planning for the upcoming year.   A question that we get asked quite often is “How much should I invest into digital advertising next year?” This is a great question, as we are seeing an increase in digital advertising spend throughout the United States. According...

Are there digital ad dollars available from the government?

Besides political dollars, there are other opportunities to find digital dollars within the government.  This year, the biggest contributor of that is the US Census.  The 2020 Census is the largest collection of statistical information on everyone living in the Unites States and is required by the U.S. Constitution.  The reason why it’s such an important process is because the...

What are Car Dealerships Doing Amid COVID-19?

COVID-19 continues to keep people at home. Businesses are closing operations, people are getting laid off or furloughed, and industries are learning to pivot their business models. This is also true for the automotive industry. There is now a lot of focus on their service departments, since this has been

Top Digital Advertising Trends for 2020

Anywhere you look, you’re going to see trends for the new year, trends for the new decade, and all sorts of news about the “visionary” year of 2020.  Looking ahead, here are a few key things to watch out for as you plan and finalize your marketing budgets. Instagram Ads – We all know Instagram as Facebook’s little brother.  But, Facebook’s...

How can I use video in Digital Advertising?

With Advertisers increasing their digital video advertising budgets an average of 25% , it may be tough to decipher which video products they’re using as part of their marketing mix.  For instance, in Mobile video alone in 2018, brands spent over $30 billion in mobile video alone. So how do you know if what you’re doing is going...