Tag - Vici Media

What is Mobile Conquesting Address Targeting and How Does It Work?

With the COVID-19 pandemic we’ve seen a consumer shift like no other.   With millions of people out of work or working from home, their behavior with devices while quarantined has dramatically changed.  Advertisers need a way to target their customers when they are at home on their mobile devices.  With our new Address Targeting product, we have that solution. Being...

Facebook Event: AI in Action

On Halloween Eve I stepped into the Los Angeles Facebook offices for an agency event called “AI in Action” a training focused on how using Artificial Intelligence (AI) within the Facebook platform can help enhance the overall performance of campaigns.  Their office was highly secure (three checkpoints with a government ID to get in) but once inside I was...

What Are Top Digital Advertising Industries For 2019? (Example)

As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng. Breweries. Breweries are popping up all over the country. Their individual spin on some classic...

Do Video Ads Work For Small Businesses?

Video.  Is it worth the investment to have a video created and include it in your digital marketing?  The answer is yes. In almost every aspect of Digital Marketing, we have seen not only an increase in using video, but an increase in the interaction with digital ads created by businesses. (photo credit: Ad Week) According to SingleGrain: 70% of consumers say...

New Enhancement to Mobile Conquesting: Announcing Audience DNA

MOBILE CONQUESTING’S AUDIENCE DNA The mark of a truly great digital ad campaign is the ability to learn from the results you a see and apply what you learned to future campaigns, allowing the campaign to sharpen over time.  Now you can learn about your audience as you’re marketing to them through Mobile Conquesting’s Audience DNA. WHAT IS AUDIENCE DNA? During a...

Opinion: My Love/Hate Relationship with Google’s “Walled Garden”

As Google has advanced as a search engine, it has rolled out many features aimed at getting users information as fast as possible.  Included in Google’s search engine results are things like the Google Knowledge Graph, which appears if a business has an updated Google Business listing, showcasing information like the address, phone number, business hours, reviews, and even...

The Latest and Greatest Mobile Marketing

Mobile Marketing is a hot commodity among advertisers around the country, as consumers spend more and more time on their mobile devices daily. Our Mobile Conquesting products have many advanced features, including geo-fencing, behavioral/location/brand targeting, dynamically updated ads, weather triggered ads, geo-retargeting, geo-lookalike targeting, and also the ability to track in-store visits. The most amazing thing about digital marketing...

How To Be A Digital Marketing Guru

Because you are reading this, it is likely that you and your team have now completed your digital training. (if you haven’t, click here and get on board!  You make the effort to keep up to date on all things digital through ongoing education and weekly webinars. You know your stuff and you have put it into action! You...

The Rules for Political Advertising on Facebook Have Changed

From Russia, with Love? Recently both Facebook and advertisers are scratching their heads on how to handle US political advertising, given the allegations that Russians may have meddled with the previous presidential election with large amounts of paid propaganda sweeping our feeds.  Over the last several weeks Facebook has swiftly responded with added security measures for all political advertising...

Meet Megan “Sully” Sullivan and Shay Edwards

Vici is excited to welcome Megan "Sully" Sullivan and Shay Edwards to the team!  They are both based out of the Philadelphia location.   Sully’s background is in digital marketing, corporate relations, and promotions, while Shay's expertise is in marketing, communications, and social media management.  During our last hiring cycle we had hundreds of potential ad buyers apply and...

Buying Premium Placement on Facebook

Vici knows a little bit about Facebook and Instagram campaigns.  Looking back over the last year we’ve run a little under a billion impressions, resulting hundreds of thousands of conversions for our partners and their clients.  In my last post I talked about why I loved Facebook’s new Collection Ads, an ad unit seemingly only utilized by national brands...

How Vici Hires Top Talent

We are extraordinarily proud of the team we’ve built here at Vici, but as with all systems we utilize, hiring takes constant refinement.  People on our staff are not only marketing savvy, smart, and thoughtful, but also have an inherit want to be customer-focused.  These are technology buffs who can work quickly and accurately, but also know how to...

Meet Cierra Roberts

  Vici is excited to welcome Cierra Roberts, Digital Campaign Coordinator, to the team!  Cierra is based out of the Philadelphia location.   Her impressive background includes a wide variety of experience in the digital world including digital marketing, advertising, and PR.  She loves to combine her passion of digitalization and unique media background to bring marketing visions and goals...

Want people to show up to your event? Try an “Event Response” Ad

I worked a bunch of odd gigs in college to get extra money (for beer).  One of my favorite was being hired as a "brand ambassador" which meant I was promoting the sponsor's event by passing out flyers or putting postcards underneath windshield wipers.   But gone are the days of brands relying on gum chewing teenagers to help get...

Traditional and Digital Together Improves Purchase Intent

It is a well-known fact that digital platforms have transformed how people do business these days.  The influence of digital on the shopping journey is impacting how people shop and make decisions about products and services in which they are interested.  It is also setting new digital expectations of retailers in terms of how they help their customers gather...

2017 SEO Trends for Small Businesses

As reliable as New Year’s Resolutions, so are the articles about 2017 trends.  This year is no exception with entries from all walks of life, from catering to Social Media and all points in between.  For small businesses and SEO, 2016 was a year of great change, and 2017 promises to offer even more change.  Below are my thoughts...

Why digital advertising in 2017?

Digital advertising allows you to craft an extremely targeted and measurable campaign. If you are not already implementing digital into your overall marketing plan, it’s time to explore the possibilities! Don’t make the mistake of thinking that digital is only for large corporations. Digital is affordable and allows small and medium sized businesses a solid chance to compete for targeted...

Using Mobile Conquesting for Holiday Marketing

Year after year, Christmas is one of the biggest seasons for consumer engagement campaigns. Holiday promotions and interactive content are an excellent way to get a piece of the warm holiday feeling during this time of year! Also important during the season is being able to reach people on their smartphone while they are out and about.  The solution?...

2017 Planning: Marketing Budgets Have Gone Up (Again!)

Not every small business has the luxury of having a full-time Marketing Director on payroll, leaving those without a lot of marketing experience scratching their heads when planning for 2017.  With the pressure to have every dollar spent promoting the business coming back as a positive return on investment it can be tricky to balance how much to spend...

Geo-Fencing and Geo-Targeting: What’s the Difference? (Example)

Digital jargon can be pretty confusing at times.  Many words can have different meanings and it's important to dig further into their true definitions.  For example, keyword targeting could mean Pay-Per-Click, organic keyword display, or can even mean targeting keywords on your website to increase a websites SEO value.  See what I mean? Confusing! Most often confused? GEOs!  I often...

2015: The Year of Mobile Marketing

We’ve all heard it before: the money is in mobile.  You’ve probably heard dozens of reason why it is so important for your business to have a strong mobile presence, whether it be a mobile website or by utilizing mobile advertising. We hate to say we told you so, but Google’s most recent mobile business report suggested that mobile devices...

Credit Union and Banks Turn to Digital to Reel in New Customers

Banks and credit unions are businesses that have served their customers' financial services and needs for centuries.  As many traditional industries are still learning to adapt to new technology, financial services are leading the change in the digital evolution as they attempt to keep up with our new fast-paced lifestyles. There is no disputing that technology has had an incredible...

How the Millennial Smartphone Addiction Can Benefit You

Do millennials ever put their phones down? No.  In fact, 24% of millennials attached themselves to their smartphones less than 5 minutes after waking up.  An even more astounding 52% of millennials start using their smart phones just after being awake for 5 minutes.  Throughout the rest of the day, these digital obsessed millennials are likely to check their smartphones...

Shop ‘Til You Drop: Digital Influence on Retail Sales Hits $2.2 Trillion

Could this be the end of coupon mailers and Sunday ads? The year 2015 has shown an immense positive correlation between digital advertising and in-store retail sales.  Digital advertising is expected to influence 64 cents of every dollar spent in retail stores, or $2.2 trillion, by the end of this year. This figure has grown considerably since 2012, where digital advertising...

Who Is Your Social Media Audience?

As a business, you may have asked yourself many times, how do I connect with my audience? Social media is an effective way to help businesses connect on a personal level with their customers. Social media outlets like Facebook and Twitter allow contact directly from business to customer and essentially puts a face to the business and encourages upfront communication...

Three Free Tools to Better Understand Your Website’s SEO

Search Engine Optimization (SEO) is a incredibly powerful digital marketing strategy.  The more organic traffic to your website, the more leads, and better site navigation means more leads turning into business.  No website is the same, so it can take many different combinations of statistics and information to gain the most insight on how to run the best SEO...

How Do I Install My Mobile Redirect on My WordPress Site?

Your mobile optimized site is complete!  You’ve beat the April 21 Google deadline and your mobile site is ready to ensure your customers the most user-friendly website experience of their lives, right?  Not so fast.  Now it is time to make sure your site visitors are properly redirected from your desktop site to the mobile optimized site. Redirect scripts are...

Reputation Management and SEO, Two Peas in a Pod

“If you lose money for the firm, I will be understanding.  If you lose reputation, I will be ruthless,” said Warren Buffet. Reputation management  has become a necessary component to many successful businesses in the internet age where any customer can say anything about their experience with a company's product or services.  A company’s reputation can be permanently tarnished with...

Make Your Website Mobile-Friendly by April 21 or Lose Traffic

You've heard it here: mobile devices are the hottest platforms for effective digital marketing strategies.  Not sold on the mobile marketing trend yet?  This may change your mind,  because for the first time ever, not having a responsive or optimized mobile site can negatively impact your businesses' success. Starting April 21, Google will be penalizing websites that are not optimized or responsive to...

Desktop Reigns Supreme in Ecommerce Traffic and Revenue

You have probably heard a lot about new digital marketing trends for digital devices.  It seems like every week a new research study proves which digital device customers prefer for shopping and browsing. With all the trends, statistics and competition among devices, it is easy to get overwhelmed trying to keep up with the dozens of ways to attract a customer...

Lifecycles to Lifestyles: Why You Should Get to Know Your Customer

When was the last time you walked, drove, sat or went anywhere without seeing handfuls of people with their faces glued to their smartphone screens?  Between distractions like internet browsing, social media, emails, texting, and phone calls, how can you capture your customer's attention? Get to know them individually.  Understand their consumer habits.  Become an integrated part of their lifestyle. Marketing...

Mobile Tops eCommerce in Traffic, Trails in Sales

You might be in the East Coast stuck in your house with snow up to your roof, or you might be in the West Coast lounging in the sun avoiding going indoors.  Either way, is your mobile phone in your hand?  If not, is it more than three feet from your hand?  Most likely not.    The population's addiction to...

Valentine’s Day: A Digital Marketing Love Affair

Looking for a Valentine’s Day gift that will win your sweetheart over?  Look no further than your favorite digital device. Valentine’s Day is known not only for love and romance, but also for business and consumer driven behaviors: shopping and advertising.  According to momentology.com, data from recent years shows that couples are not the only consumers driven to spend this...

The Power of the View-Through

How many display ads do you think you are exposed to in one day?  Tens, twenties or even hundreds?  Believe it or not, the number falls closer to the upper levels of the spectrum. Between the countless billboards, magazines, television and internet ads we pass by hundreds of times a day, it is apparent that display advertising has made a...

What is SEO and Why Does it Matter?

SEO is a digital marketing tool that has blown up in the last 3 years from a new “trend” to a marketing staple that has endured the ever-changing strategies and rules of digital marketing. According to Search Engine Land, SEO, or search engine optimization, is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on...

Put and End to Pinching and Zooming With a Mobile Optimized Site

As mobile internet use continue to skyrocket among the large population of digital device users, it becomes more difficult for brands to maintain their websites to keep up with the ever-changing and developing new devices.  While having a user-friendly site is a benefit to web users, it can be a burden to web developers and business owners who struggle...

Don’t Make the Same Digital Marketing Mistakes in 2015

At only 2 weeks into the new year, there have been plenty of new tips created on how to make 2015 your most successful year yet.  But reading lists on top of lists about what your business should be doing but isn't doing yet can be intimidating and overwhelming.  It takes time for you and your consumers to adapt...

Mobile Window Shopping: Look but Don’t Buy

As smart phone usage increases rapidly in America, the technical abilities of new phones become more and more advanced to add convenience to their users’ lives.  The smart phone population realized that their phone is essentially a mini desktop computer that allows them to fulfill any task on the web without the constrictions of desktop computers or even Wi-Fi. Despite...

Your 2015 New Year’s Resolution: Effective Marketing

The end of another holiday season also marks the end of a new year and the beginning of new opportunities in 2015.  Although you might have a list of important resolutions that you promise to keep this year, the fact is you may only keep them for 2 weeks, or through the entire month of January if you’re lucky. ...

The Omnichannel Experience: Coming to Screens Near You in 2015

The Omnichannel Experience may sound like an action movie you would see in an IMAX theatre, but this concept is a new marketing trend that is expected to explode in 2015. The omnichannel marketing experience is a term that describes the seamless, cross-channel shopping habits that consumers have latched on to this holiday season and are expected to stay latched...

Quick- How Many Pages Are On Your Website?

It's a fact: Google loves content creators.  And the more credible, keyword rich content on your site, the better Google ranks your website.  So how many pages do you have indexed in Google? It's easy to check! Step 1: Go to Google.com Step 2: In the browser field type "site:http://insertyourwebsite.com/" (no spaces, don't forget the colon!) Step 3: Google it! And voila! The...

From Google: 5 Things You Need to Know About SEO

Are you looking for ways to organically increase the traffic to a website?  If so, Search Engine Optimization (SEO) will improve the overall structure of a website which will help drive traffic. How? An SEO specialist has many different ways to optimize a website. Below are 5 examples taken straight from the "Search Giant" itself, Google. 1) Create unique and accurate...

Generation X Edges Out Millenials in Facebook Use…But Not Selfies.

Generation X, the middle population of 65 million Americans ages 34-49, are frequently recognized as being squished in between the older, dominant Baby Boomers and the young, free-spirited Millennials.  And boy does Generation X love their mobile technology and social media!  Despite blatantly targeting every new tech trend to be marketed towards millennials, it's Gen Xers that spend the most...

What are college kids doing on Friday and Saturday nights? Snapchatting.

Snapchat, the “now-you-see-me-now-you-don’t” photo app, has caught the attention of the tech world because of its rapid success, occasional controversy and most of all, its devoted audience of users. “What the heck is Snapchat?” you might be saying in your head right now… Snapchat is a photo service that allows users to take pictures or videos, known as “snaps” of themselves...

How to Track Your Conversions on Google Analytics!

So if you read our little cheat sheet on Google Analytics (if not, you can read it here!), we're going to jump right in and show you how you can track your conversions.  Remember, conversions are some action that your intended audience takes to push them further down the funnel - such as completing a purchase or filling out...

What the heck is a DO FOLLOW, dofollow, do-follow…

I had a client the other days ask a question about his website, asking if it would be a "do-follow" site.  This question is SO CLOSE to being a legitimate question, but also kind of funny. Here's why: Essentially you have two terms: "dofollow" and "nofollow".   This tells search engine spiders to crawl, or not crawl, a website. The...

RPS Tournament

The Results are In! See who won the RPS Tournament: For approximately 1.4 Million Years, the noble sport of Rock Paper Scissors has been used to decide our lives’ most IMPORTANT DECISIONS. Friendship, Marriage, War, Sandwich Ownership… man and lady kind’s deepest choices have all been overseen by the impartial game of Rock Paper Scissors. “I get it,” you say with...