Cowabunga Dudes! Summer is just around the corner, and for festivals and summer attractions, it’s time to start thinking about how to best use your marketing budget to help increase business this year. Using Digital Advertising will allow you to pinpoint the audience you want to reach and invite them into your business. There are many ways that you can do...
Events are back! As mask mandates are lifting across the country more and more events are getting planned every day. From 4th of July celebrations to concerts and festivals, we’re seeing a huge uptick and revival of this category. Shows on the Las Vegas Strip are back, as are sporting events like NHL Playoffs, Major League Baseball, and the...
Election season is basically upon us, and we know that every election year, there are so many changes within the economy. What businesses are going to spend what, and where are they going to spend it? Before we look at 2020, let’s take a quick look at how 2019 digital ad spending will most likely end. Here’s a quick chart...
Event based targeting is becoming extremely popular among digital marketers, mainly because it gives you an opportunity to have a presence at the event, even without a physically being there. But event targeting is not a one-size fits all strategy. Depending on what is capturing event attendees’ attention, different digital tools should be utilized to effectively market your business. Targeting...
I worked a bunch of odd gigs in college to get extra money (for beer). One of my favorite was being hired as a "brand ambassador" which meant I was promoting the sponsor's event by passing out flyers or putting postcards underneath windshield wipers. But gone are the days of brands relying on gum chewing teenagers to help get...
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