You probably don’t even know it, but you have most likely experienced the Baader-Meinhof phenomenon. What is that exactly? It’s a frequency illusion and it occurs when something you’ve just noticed starts to pop up everywhere. For example, if you recently bought a new white car, now you start to realize how many white cars there are on the...
Pay-Per-Click Ads, Google Ads (formerly Ad Words), Paid Search Ads, it all means the same thing. Not only do these types of ads have a lot of names, but they also have a lot of new options to consider. If you are currently offering these ads to your clients, or maybe just thinking about offering these types of ads,...
I saw a meme the other day that said “Imagine if trees gave off Wi-Fi signals. We would be planting so many trees and we’d probably save the planet too. Too bad they only produce the oxygen we breathe”. Now I’m not here to be mother nature or the planet police, but there is no denying that as a...
“Everything online begins with a search.” Have you ever heard this oft-quoted thought? It’s true, but it has a very different meaning than it did five years ago. It used to be that this quote meant that people started their search for information, services, and products by going to a search engine (largely, Google). But now, it doesn’t. “A...
I think Search Engine Optimization is one of the hardest things to understand and even harder to explain to small business owners. Now, Google is making all kinds of change to their Search Engine Results Page (SERP), making it more confusing than ever. I’ve learned to run things through my “Mom Test.” If I can explain a digital product in...
On Friday, February 19th 2016 Google confirmed that the search engine results page (SERP) will no longer show text ads down the right hand side of a search, worldwide. Replacing the old format will be four text ads displayed above the organic listings, as well as three text ads that will appear at the bottom of the page. So...
Flash-based advertising has been around for a while, providing a way for digital advertisers to incorporate interactive, animated, and audio components into their ads. This type of advertising is often called "rich media creative" and often returns a higher CTR thanks to its ability to better engage a viewer. However, a huge player in the digital advertising world has decided it...
Do you know how to survive a shipwreck? What about tie a tie, change a tire, apply makeup, dance the Whip/Nae Nae, or cook the perfect poached egg? You can learn these skills and more through step-by-step instructional videos on YouTube. And consumer's love these handy tutorials. Google says that YouTube how-to video searches have increased 70% this year...
When you Google yourself, what do you see? Your customer's are doing searches everyday looking for business information, and if they aren't seeing your address, business hours, aggregated reviews, and directions to your location you are missing valuable leads. Nothing is more frustrating then driving to business that is closed- or even navigating to the wrong address because your...
Some of the most frequently asked questions in digital advertising revolve around click-through rates (CTR). So what is a good CTR and what is a bad CTR? The national average click-through rate for display ads as a whole is 0.07% (Criteo). Keep in mind, that's across all industries and all ad sizes. So it's important to know how your...
As a business owner, you may have asked yourself- What is the point of blogging? What do I blog about? Do I HAVE to blog? Yes. Not only do you have to, but you want to. As of May 2015, there were more than 47 billion Web pages indexed on Google. Instead of letting the 47,000,000,000 other pages intimidate you, educate...
The weeks leading up to Mobilegeddon put many businesses into a frenzied panic as they tried to make their website mobile responsive or optimized by April 21st in order to avoid the wrath of Google’s new algorithm. Now that April 21st is behind us, many companies might be asking, “so what happened?” According to Google, there was a 4.7% increase...
Ever wonder just what does Google know about my search history? Think that when you delete your browser cache that also deletes it from Google’s servers? Cue the Jaws theme song music…WRONG! If you want to know what Google has on you (yes, it’s a little scary) the search giant has quietly rolled out a new function that allows you...
It’s a little troublesome having a high bounce rate. This essentially means that a user was on your page and then left (bounced) rather than continuing to view other pages. A high bounce rate is a conversion killer. Because bounce rate measures people who bounced off a single page, it shows that they didn’t explore other pages of your website....
SEO is a digital marketing tool that has blown up in the last 3 years from a new “trend” to a marketing staple that has endured the ever-changing strategies and rules of digital marketing. According to Search Engine Land, SEO, or search engine optimization, is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on...
Step into our time machine and travel back to September 4, 1998 when Google was founded. This is what their website looked like: That's Google in Beta test mode and trying out their new colorful logo. Let's travel back a bit further, to July 5, 1994, when Amazon.com was founded. This what their website looked like: Scads of sports stuff? A...
So if you read our little cheat sheet on Google Analytics (if not, you can read it here!), we're going to jump right in and show you how you can track your conversions. Remember, conversions are some action that your intended audience takes to push them further down the funnel - such as completing a purchase or filling out...
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