Digital has a leg up compared to other forms of media because it is more trackable. You can get an idea on what consumers are doing after they see the ad or after they click the ad through what is called a conversion. A conversion is the action someone takes on the advertiser’s website after they have seen the...
Being in sales can really make you relate to the life of a toddler in the sense that they are constantly told “no”. For example, when my three-year-old wants to wear shorts but it’s snowing outside, he hears “no”. When he refuses to eat his dinner but asks for ice cream before bed, he again hears “no”. When he...
When is the last time you were immediately compelled to take action on a digital ad? You saw something and BAM! A need you maybe were not even aware of suddenly became so apparent and obvious that you had no other choice but to act, and act now? That is the ultimate goal of a digital campaign. To speak so...
I am so passionate about conversions that when I talk about them, I have this image of Madonna signing “Con-ver-sions” into a microphone with her white gloves on, to the same tune and beat as “Like a Virgin”- Anyone else? No? Well, you should! Conversions can take a mediocre digital campaign and make it a stellar digital campaign. Why all the hype when...
First, what is a conversion? A conversion is an action you want consumers to do once they visit your website. You have done a great job getting their attention with a great digital advertisement to where they have either clicked or come to their website on their own. Now what do they do next? A few conversion examples include: Making a purchase on the...
If you’re asking this on your way in to get a renewal, you’re already too late…. First, let’s look at some of the most common reasons renewals DON’T happen: 1. You didn’t hold a proper Customer Needs Analysis meeting because you don’t have access to the end client. 2. You assume what the client’s goals are without discussing it with them. 3. You...
What is a “landing page”? It’s the page of your website that people land on after clicking your ad. Should that be your home page? Maybe, but maybe not. Having the right info on a landing page DRAMATICALLY increases your conversions (getting people to take the next step). Here are some tips for what makes a...
As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng. Breweries. Breweries are popping up all over the country. Their individual spin on some classic...
Short answer: no. In fact, it is not just mobile, we have yet to find a digital product that works effectively for coupons. What is the problem with digital coupons on mobile? The main reason digital coupons on mobile fail is that they are just too complicated for most people. Think about how the ads are served. You are on...
Conversions are pretty much the pot of gold for digital marketing. Increasing your conversion rate is fundamental to your client's return on investment and make the most of your digital marketing budget. Vici manages thousands of campaigns and is constantly on the lookout for industry updates on the subject. Here are some tips to increase your client’s conversion rate: Include A Clear...
Please stop. No one will say they heard about you from your digital ad. Most people will say they heard about your business on radio or on TV, even if you are not running on radio or TV! You don’t have to stop asking, but definitely stop making decisions about your advertising dollars based on the answer to that...
I receive a lot of digital ads. I’m targeted as much as the next consumer, and the most intriguing digital messages and offers absolutely shine through the clutter enough for me to open my wallet and become a customer. In fact, I made a purchase because of a digital ad just this morning. In this case, I was served...
When creating a digital marketing strategy, it is easy to become enamored with products that are at the bottom of the sales funnel. It would be easy to think, “I’m going to focus only on Pay Per Click/Search Engine paid ads, Retargeting and SEO because they will help me drive the most conversions.” This way of thinking is not...
Retargeting, also sometimes referred to as remarketing, is a form of digital advertising that can help you keep your brand in front of bounced traffic after they leave your website. A visitor goes to your website, you drop a cookie on the person, and then follow that person around the web and show your ad to that person until...
Digital advertising allows you to craft an extremely targeted and measurable campaign. If you are not already implementing digital into your overall marketing plan, it’s time to explore the possibilities! Don’t make the mistake of thinking that digital is only for large corporations. Digital is affordable and allows small and medium sized businesses a solid chance to compete for targeted...
Advertisers are used to seeing their ads on TV or in the newspaper. They are used to hearing their spots on the radio or driving by their billboard. So naturally, the question of “why don't I see my digital ad” comes up quite a bit. To answer this and more common client questions, here are a few of our Frequently...
It’s great news to see that 56% of small and medium sized businesses are planning to increase their budgets in 2016. Of particular interest is that many will be concentrating those increases on digital marketing. For those of us in the online advertising world this is indeed great news, but behind this lies a problem. Almost half of small business that...
A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers. Above The Fold: This is a term from the print advertising industry. In digital,...
If you do any type of advertising it is likely that you have been approached by a digital advertising salesperson or digital advertising vendor. With so many people seemingly toting the same products it is hard to know who to go with. Here are questions to ask that lead to some key points of differentiation. These items set digital advertising...
When Retargeting was first rolled out, it was a fairly straightforward process. A visitor goes to your website, you drop a cookie on the person, follow that person around the web and show your ad, the person comes back to your website and converts. But, as with all things digital, it is constantly evolving, just as the customer path to...
CTA is Call-To-Action! You can have the greatest digital strategy implemented but if your ads don’t have an equally great CTA – a compelling reason for the person to click or convert - then your campaign will not get the results you want. So, just what is an effective CTA? Something that reaches out and grabs your potential customer and...
Call tracking is very beneficial to not only your campaign, but your business as well. It gives you a unique opportunity to track which marketing efforts are generating phone calls. Call tracking works by assigning a virtual number to a campaign which you can place in a PPC ad, video ad, on a mobile or desktop website or a...
If you are looking to boost the number of conversions your website gets from mobile users, the answer looks like it’s behind door number 3… Contests! Formstack’s “Form Conversion” study analyzed 665,000 user account contributions and 117,577 form types all collected in January 2015. The research only looked at mobile-responsive forms, which are designed to be filled out easily on smartphones and...
When was the last time you walked, drove, sat or went anywhere without seeing handfuls of people with their faces glued to their smartphone screens? Between distractions like internet browsing, social media, emails, texting, and phone calls, how can you capture your customer's attention? Get to know them individually. Understand their consumer habits. Become an integrated part of their lifestyle. Marketing...
Looking for a Valentine’s Day gift that will win your sweetheart over? Look no further than your favorite digital device. Valentine’s Day is known not only for love and romance, but also for business and consumer driven behaviors: shopping and advertising. According to momentology.com, data from recent years shows that couples are not the only consumers driven to spend this...
At only 2 weeks into the new year, there have been plenty of new tips created on how to make 2015 your most successful year yet. But reading lists on top of lists about what your business should be doing but isn't doing yet can be intimidating and overwhelming. It takes time for you and your consumers to adapt...
Giving people too many options or asking them for too much information can quickly reduce your conversions. For example, a study found that by reducing the number of options on your website’s “contact us” form from 6 to 3, you can increase your conversion rate an average of 66%. Even changing something like the “submit” button can increase your...
So if you read our little cheat sheet on Google Analytics (if not, you can read it here!), we're going to jump right in and show you how you can track your conversions. Remember, conversions are some action that your intended audience takes to push them further down the funnel - such as completing a purchase or filling out...
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