Hispanic

How Can You Reach the Growing Hispanic Demographic with Digital Advertising?

When I tell people that I from New York, they immediately think that I am talking about the Big Apple; New York City. When I also tell people that I am from Mexico, they get a puzzled look on their face and think I am lost because I am an Irish American and don’t fit a typical Hispanic profile....

Hot in Auto: Targeting Hispanic American Car Shoppers with Digital

Times Inc. owned technology giant Viant, recently published a research study examining Hispanic American automotive buyers and found that this population is the most receptive to digital advertising.  This is great news for automotive marketers, considering Hispanic American consumers account for $27.9 billion in registered new vehicle transactions, representing 11% of the total automotive market.  According to the study...