Co-Op Advertising

Understanding Digital Co-Op Advertising And Terms

How does a small business access digital advertising Co-Op funds? The answer is, unfortunately, many don’t. Even though it is estimated that 43% of small businesses carry or represent products from national brands that offer Co-Op reimbursement for advertising, less than half those businesses use the funds they’ve earned. Why? Over half (52%) of local retailers...

Are you interested in FREE MONEY that can be used on digital?

I find this statistic shocking: “Roughly half of the nearly $70 billion allocated to fund co-op advertising programs goes unused every year.” However, according to estimates from LSA, Borrell Associates and others that is exactly what is happening. So it is not that co-op money is less available as some might believe, it is more that the uses of...

How big should my advertising budget be?

When working with our clients, we are often asked how much they should be spending on advertising. Many companies spend a certain amount, but few know what that amount should actually be for what they do. The short answer: it depends. There are a few factors that should be considered before setting aside money for advertising purposes. I will...

What is Co-Op Advertising? (Example)

Cooperative advertising is a great way to help supplement media spending and even increase your ROI by reaching more of your target audience. What is Co-Op Advertising? Cooperative advertising is when a business or brand who wishes to advertise, whether it be via radio, print, television, or digital, partners with a manufacturer of a product that they sell, and runs ads with that...