What is a “landing page”? It’s the page of your website that people land on after clicking your ad. Should that be your home page? Maybe, but maybe not. Having the right info on a landing page DRAMATICALLY increases your conversions (getting people to take the next step). Here are some tips for what makes a...
Think click-through rates (CTR) are the only way to manage engagement with your digital ads? WRONG! View-through rate (VTR) can make a huge impact on your advertising strategy by showing what digital elements are working for your campaign. A view-through measures someone seeing an ad, and then returning to your homepage through another channel, without clicking on the ad...
How many display ads do you think you are exposed to in one day? Tens, twenties or even hundreds? Believe it or not, the number falls closer to the upper levels of the spectrum. Between the countless billboards, magazines, television and internet ads we pass by hundreds of times a day, it is apparent that display advertising has made a...
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