Tag - ad copy

What is A/B testing, and how can I use it to my advantage?

Digital display advertising is great. It allows you to show potential customers more than just a few words. It is this style of advertising that tends to better engage viewers. However, creating an effective display ad is not always the easiest thing to do. Sure, it has become A LOT easier to actually create the ads, thanks to the...

Just What Is An Effective CTA?

CTA is Call-To-Action!  You can have the greatest digital strategy implemented but if your ads don’t have an equally great CTA – a compelling reason for the person to click or convert - then your campaign will not get the results you want. So, just what is an effective CTA?  Something that reaches out and grabs your potential customer and...