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CTA

Landing Pages: The Key to Conversions

Landing pages are specific pages on your website that someone lands on after they click or engage with an advertisement that are used to get a viewer to fill out a form, sign up for something, or to call someone. These actions are what we call conversions, and they are what every digital marketing campaign strives for. One of the best [...]

Just What Is An Effective CTA?

CTA is Call-To-Action!  You can have the greatest digital strategy implemented but if your ads don’t have an equally great CTA – a compelling reason for the person to click or convert - then your campaign will not get the results you want. So, just what is an effective CTA?  Something that reaches out and grabs your potential customer and [...]

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