It has been reported that digital ad spending is up by 18% year over year and will continue to rise. Why? Because it works! Some of the businesses that continue to soar in this space are retail, automotive and on the heels of these businesses are financial and travel. It is forecasted that in 2020, financial services digital spending will surpass...
As a small business, you may be pinching pennies and trying to save money wherever you can by not doing anything excessive or unnecessary. And you may be of the mindset that digital marketing is one of these nonessential things. I’m going to let you in on a secret: it’s not. Digital marketing, if anything, is going to help...
Digital marketing is expected to have a bright future. As consumer behavior migrates online, so will advertiser spending. In fact, online advertising is expected to overtake TV advertising in size by 2019. Below is an infographic that details the amount of spending and where that spending will be allocated: TV advertising spending is projected to grow from 71.1 billion this year...
Digital Ad Spending is expected to reach about $60 Billion this year, and retailers will comprise 22% of that, or $12.9 billion. Retailers, by far, outpace all other industries. According to Victoria Petrock at eMarketer, “mobile, digital video, and programmatic buying are the brightest stars in the digital advertising lineup." Retailers will spend nearly twice as much as any other industry...
It’s no secret that ad spending in digital is growing. In fact, in 2014 the highest advertising revenue was directed towards the Internet. According to the chart below, 49.5 billion dollars was spent in online advertising alone in 2014, making it the highest advertising media by revenue. These numbers are steadily growing. According to a study done by Duke University, mobile...