Tag - display advertising

The Evolution of Display Advertising

Digital Display advertising refers to the promotion of products or services through display ads on digital platforms such as websites or mobile apps.  Over the past two decades, digital display advertising has revolutionized the way businesses reach their target audiences and has become a cornerstone of modern marketing. The history of digital display advertising dates back to the early days...

Digital Ad Spending Approaches 60 Billion This Year!

Digital Ad Spending is expected to reach about $60 Billion this year, and retailers will comprise 22% of that, or $12.9 billion. Retailers, by far, outpace all other industries. According to Victoria Petrock at eMarketer, “mobile, digital video, and programmatic buying are the brightest stars in the digital advertising lineup." Retailers will spend nearly twice as much as any...