As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng. Breweries. Breweries are popping up all over the country. Their individual spin on some classic...
Having been in the digital marketing business for quite some time I've tested out a lot of different tools: SEO tools, website auditing tools, keyword creation tools, pixel finding tools, traffic monitoring tools, etc. I recently stumbled across a tool that I find completely fascinating and is helping to improve the efficiency of our website called Hotjar. In a...
Over the past few years, the number of people who own an internet capable mobile device has risen dramatically. According to the Pew Research Center, 64% of American adults own a smart phone and 42% of American adults own a tablet. These are very significant numbers that will only continue to grow. With the increase in mobile device adoption comes an...
The weeks leading up to Mobilegeddon put many businesses into a frenzied panic as they tried to make their website mobile responsive or optimized by April 21st in order to avoid the wrath of Google’s new algorithm. Now that April 21st is behind us, many companies might be asking, “so what happened?” According to Google, there was a 4.7% increase...
Your mobile optimized site is complete! You’ve beat the April 21 Google deadline and your mobile site is ready to ensure your customers the most user-friendly website experience of their lives, right? Not so fast. Now it is time to make sure your site visitors are properly redirected from your desktop site to the mobile optimized site. Redirect scripts are...
You have probably heard a lot about new digital marketing trends for digital devices. It seems like every week a new research study proves which digital device customers prefer for shopping and browsing. With all the trends, statistics and competition among devices, it is easy to get overwhelmed trying to keep up with the dozens of ways to attract a customer...
Let’s face it, these days SEO (search engine optimization) is essential. What SEO does is create an exceptional user experience and communicates your strategies to search engines so they will recommend your website for relevant searches. Here are three simple ways to optimize your SEO, and reach more consumers around the web. Be relevant. AKA organize your website to comply...
When was the last time you walked, drove, sat or went anywhere without seeing handfuls of people with their faces glued to their smartphone screens? Between distractions like internet browsing, social media, emails, texting, and phone calls, how can you capture your customer's attention? Get to know them individually. Understand their consumer habits. Become an integrated part of their lifestyle. Marketing...
SEO is a digital marketing tool that has blown up in the last 3 years from a new “trend” to a marketing staple that has endured the ever-changing strategies and rules of digital marketing. According to Search Engine Land, SEO, or search engine optimization, is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on...
As mobile internet use continue to skyrocket among the large population of digital device users, it becomes more difficult for brands to maintain their websites to keep up with the ever-changing and developing new devices. While having a user-friendly site is a benefit to web users, it can be a burden to web developers and business owners who struggle...
At only 2 weeks into the new year, there have been plenty of new tips created on how to make 2015 your most successful year yet. But reading lists on top of lists about what your business should be doing but isn't doing yet can be intimidating and overwhelming. It takes time for you and your consumers to adapt...
As smart phone usage increases rapidly in America, the technical abilities of new phones become more and more advanced to add convenience to their users’ lives. The smart phone population realized that their phone is essentially a mini desktop computer that allows them to fulfill any task on the web without the constrictions of desktop computers or even Wi-Fi. Despite...
The end of another holiday season also marks the end of a new year and the beginning of new opportunities in 2015. Although you might have a list of important resolutions that you promise to keep this year, the fact is you may only keep them for 2 weeks, or through the entire month of January if you’re lucky. ...
Step into our time machine and travel back to September 4, 1998 when Google was founded. This is what their website looked like: That's Google in Beta test mode and trying out their new colorful logo. Let's travel back a bit further, to July 5, 1994, when Amazon.com was founded. This what their website looked like: Scads of sports stuff? A...
So if you read our little cheat sheet on Google Analytics (if not, you can read it here!), we're going to jump right in and show you how you can track your conversions. Remember, conversions are some action that your intended audience takes to push them further down the funnel - such as completing a purchase or filling out...
I had a client the other days ask a question about his website, asking if it would be a "do-follow" site. This question is SO CLOSE to being a legitimate question, but also kind of funny. Here's why: Essentially you have two terms: "dofollow" and "nofollow". This tells search engine spiders to crawl, or not crawl, a website. The...
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