Amazon

Is Your Business Using All That Amazon Advertising Offers?

Peanut Butter and Jelly. Macaroni and Cheese. Cookies and Milk. Those are things we can all agree on that pair well with one another, right? Well, in the digital advertising world, two things that also pair well together are Amazon and Over the Top (OTT) advertising. With over 300 million worldwide active customer accounts, Amazon has a deep understanding...

What to expect for advertising budgets and products in 2021?

2020 has come to end.  How can we possibly know what to expect to happen in 2021?!   I’m no psychic and don’t claim to be.  But, I did attend a webinar that Borrell Associates hosted last month, and here are some of my key takeaways from their study.   Retail sales in 2020 have out performed the last 4 years.  Now, that...

How Do You Target Your Advertising During the Holidays?

Oh Quaren-tree, Oh Quaran-tree… what will this holiday season be? Pivot left. Pivot right.  How many more times can we pivot this year?  For some of us, we have already been pioneers in curbside pickup and same day delivery.  While we do not know exactly what holiday shopping is going to look like this year, we can be sure that...

The Ultimate Amazon Ad Buying Guide for Small Businesses

Historically when it comes to ad buying you have two giants fighting for business ad dollars: Google and Facebook.  Globally, Google is the largest digital ad seller in the world in 2019, accounting for 31.1% of ad spending, or $103.73 billion. Facebook has cut the Google lead in half with $67.37 billion in net ad revenues.  In 2019 Amazon...