overcoming objections

How Are You Overcoming Digital Objections?

Being in sales can really make you relate to the life of a toddler in the sense that they are constantly told “no”. For example, when my three-year-old wants to wear shorts but it’s snowing outside, he hears “no”. When he refuses to eat his dinner but asks for ice cream before bed, he again hears “no”. When he wants...

What are the most common objections to using digital advertising?

More and more companies are including digital advertising as a critical component to their marketing strategies. However, there are still some companies out there who have not yet jumped in, or maybe have jumped in and didn’t like the results. We know how important digital is and how big of an impact it can make for small and medium sized businesses,...