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Digital Marketing

Laptops, Desktops, Tablets, Smart Phones, Smart TVs, Smart Speakers—and now Smart Out-Of-Home. Welcome to Digital Out-Of-Home (DOOH)

In today's interconnected world, consumers are constantly engaging with digital screens, from the devices in their pockets to the displays in their homes. Now, outdoor advertising has joined the digital revolution, transforming static billboards into dynamic, programmatic platforms. Digital Out-Of-Home (DOOH) advertising has emerged as one of the fastest-growing programmatic channels, with global expenditures projected to hit $45 billion USD [...]

By |2024-10-01T15:57:41+00:00October 1, 2024|Categories: Digital Marketing|Tags: , |

How is the Consumer Usage of Social Media Changing?

There is so much more to social media than meets the eye. It’s a great way to keep up with family and friends, a great place to learn some neat “hacks”, and it’s an easy place to get recipes. According to Forbes, the average person has 8.4 social media accounts globally, and 7.1 in the United States. The average person [...]

By |2024-09-16T15:58:23+00:00September 20, 2024|Categories: Digital Marketing|

How can you boost trust with branded video content?

Trust defined by Merriam-Webster: "reliance on the character, ability, strength, or truth of someone or something; one in which confidence is placed". Why would someone buy from you if they don’t trust you?  Sounds pretty simple to understand, right?  In business, we need to ensure that we are doing what we can to build and grow our relationships with our [...]

By |2024-09-03T23:12:26+00:00September 3, 2024|Categories: Digital Marketing, Video Pre-Roll Advertising, Videos|

Research is King for Digital Prospects

In today's digital landscape, where competition is fierce and attention spans are short, the difference between winning over a potential client and losing them to a competitor often comes down to one thing: research. Understanding your prospects, their industry, and their unique challenges isn’t just an advantage—it’s a necessity. When you take the time to dig deep into the specifics [...]

By |2024-08-27T16:45:18+00:00August 27, 2024|Categories: Digital Marketing|Tags: |

How Do You Sell Digital to Younger Buyers?

Growing up, my family consisted of my dad, my mom, my older brother, and myself. My parents had their own general contracting business up until they retired six years ago, so my brother and I had the privilege of watching firsthand the ups and downs of owning your own business. My brother now has a family of his own and [...]

How do I use Digital Advertising for Recruitment?

"Why is it so hard to find employees to come work for my company?"  "We’ve had these positions open for months."  "We can’t find the right people to fill this position."   "What do we do?" Sound familiar?  So many companies, large and small, are having difficulty filling positions.  These positions range from general customer service roles, to food servers [...]

By |2024-08-02T14:55:05+00:00July 24, 2024|Categories: Digital Marketing, recruitment|Tags: |

How Can You Use TikTok for Advertising?

It’s the sound we interpret a clock to make. It’s also a lyric that is used in a lot of songs, especially country songs. It’s also a social media platform that has taken several countries by storm, and that is TikTok. TikTok is a video sharing app where users can create and share short videos typically featuring tutorials, music, dance, [...]

By |2024-07-29T18:11:42+00:00June 28, 2024|Categories: Digital Marketing|Tags: , , , , |

Why Monthly Reports Are Your Campaign’s Best Friend

Are you flying blind with your digital campaigns? No you are not! The magic lies within the monthly review! Let's unravel the ultimate question of, "Is it working?" Well first before we determine that, we need to know what are we measuring to determine success and make that the focus of a campaign reporting review. Let’s break down some highlights [...]

By |2024-07-18T01:01:57+00:00June 11, 2024|Categories: Digital Marketing|Tags: , , |

Rockbridge Growth Equity Makes Significant Growth Investment in Vici Media

Investment Marks the Formation of Rockbridge’s New Digital Media Platform DETROIT, MI, June 5, 2024 – Rockbridge Growth Equity (“Rockbridge” or “the Firm”), a partnership-oriented middle market private equity firm with a differentiated approach to building and growing companies, today announced that it has made a majority investment in Vici Media Inc. (“Vici” or the “Company”), a provider of white [...]

By |2024-07-29T20:03:14+00:00June 5, 2024|Categories: Digital Marketing|

How Can Political Candidates Use Digital for the 2024 Election?

It’s hard to believe that in just six months we will be voting for the 47th president of the United States, along with several other positions. It’s also hard to believe that the political ads have already started. It feels like we just got over them, and I’m already seeing and hearing political ads for everything from local school board [...]

The Power Of User-Generated Video Content

Gone are the days of needing professionally made videos for 100% of your video marketing needs.  User-Generated Video Content is becoming a hot commodity and becoming an absolute game-changer for local businesses looking to make their mark.   Unveiling the Magic of User-Generated Video Content Picture this: real people, real experiences, and real stories—all captured on camera and shared with [...]

By |2024-05-06T11:28:25+00:00May 6, 2024|Categories: Content Marketing, Digital Marketing, Digital Media, Online marketing, Videos|Tags: |

How Can You Increase Your Website Conversion Rate?

Digital has a leg up compared to other forms of media because it is more trackable. You can get an idea on what consumers are doing after they see the ad or after they click the ad through what is called a conversion. A conversion is the action someone takes on the advertiser’s website after they have seen the ad [...]

By |2024-08-01T02:43:12+00:00April 11, 2024|Categories: Digital Marketing|Tags: , , , |

What Are the New Call to Action Buttons with Social Mirror Ads?

When most people heard that Beyonce was making a crossover country album, they went up in arms. Myself, as an avid country music fan, I was pumped! Beyonce is a queen and country music is my jam, so what’s not to love? It’s the best of both worlds! That is also how I feel about the new Social Mirror call [...]

Unleash the Power of Forms to Amplify Your Strategy

Welcome to the ultimate guide on amplifying your marketing game! Today, we're diving deep into a tool that might seem modest but packs a mighty punch: forms. Yep, you heard that right! We're about to explore how forms can be your secret weapon in elevating engagement, gathering insights, and driving conversions like never before. So buckle up and get ready [...]

How Can You Advertise Through Amazon?

We all know it. The boxes, the bags, the trucks, the smile logo. I know I’m not only one that has ever seen an Amazon truck pull up to their house and think “well what the heck did I order now?!” What started out as an online store for textbooks has grown into an empire. You can now get (almost) [...]

What are Scrolling Banner Ads?

Eat. Sleep. Scroll. We all do it. Whether you are mindlessly scrolling social media, scrolling through an article you’re reading, or vigorously scrolling to get to the bottom of a page to just get the darn recipe (this one drives me nuts!), it has just become second nature to scroll. While we are all used to that kind of scrolling, [...]

What Were the Most Popular Verticals in 2023?

Andy Williams said it best when he said “it’s the most wonderful time of the year.” 2024 is now just a few weeks away and we have served over 1.9 billion impressions this year. Let’s take a look at the top 10 verticals for campaigns in 2023: • Health Care Services • Events/Concerts/Fireworks • Education • Automotive • Non-Profit/Arts • [...]

How important is creative in digital advertising?

In the fast-paced world of digital advertising, where attention spans are fleeting and competition is fierce, the importance of ad creative cannot be overlooked. It's not just about being present in the digital realm; it's about standing out, capturing your audience's attention, and compelling them to take action. Let’s take a look into the pivotal role ad creative plays in [...]

The Forecast for 2024 Digital is Stellar!

Who likes a good fortune? If a marketing crystal ball existed or even an advertising fortune cookie,  it would tell you that 2024 is the year of digital! This may be a bold statement, but all indicators point to success! So hold on to your party hats because digital advertising is set to take the lead in 2024 with an [...]

By |2023-10-16T08:16:55+00:00October 16, 2023|Categories: Digital Marketing|

What is builtwith.com?

One thing I love about the internet is when you come across those “I was today years old when I learned…” posts, or you learn about a new “hack”. One of my favorites that I recently just learned is how to properly use a “Corkscrew Climber” at the playground. It’s that twirly thing that you normally climb up, but guess [...]

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