Social Mirror

Where should I spend my Digital Advertising dollars in 2023?

As the holidays come into view on the calendar, so do the budget meetings, review meetings, and strategy planning for the upcoming year.   A question that we get asked quite often is “How much should I invest into digital advertising next year?” This is a great question, as we are seeing an increase in digital advertising spend throughout the United...

What Digital Products work best for Banks and Credit Unions?

Banking.  So many choices to choose from.  Do you go with a private bank or credit union?  Or do you go with one of the big players with locations all over the country?  Now, there are even online banks.  How do you know where to go?   More importantly, how do they all differentiate themselves? If you’ve been online at any...

How can I use Social Media Stories to promote my business?

Storytelling, one of society’s greatest tools in sharing the narrative that you want people to understand, has changed a lot since the days of fireside chats and Shakespearean stages.    If fact, stories in general have, in my opinion, been lost unless they are written in the pages of books. While the art of storytelling has reemerged over the last 6...

Is Contextual/Keyword Ad Targeting The Answer To Our Cookie-less Future?

With the United States being the largest market for digital advertising, and the place where many global advertising standards are created, according to BeOp CEO, more and more tech companies are looking to the United States to see where the future of digital advertising is headed. One of the top contenders, as to where digital advertising will head, is Contextual...

What In The World Are Social Mirror Ads?

Social Mirror ads look like your social media display or video posts but appear on other websites and apps, linking back to the social media platform and your website, and run across all devices using our targeting strategies. We are “mirroring” the EXACT look of your social post as an ad that runs on thousands of OTHER websites and apps,...

Are Social Mirror Ads Working for Businesses?

The answer to that is a resounding YES! If you are not familiar with what Social Mirror Ads are, first have a look at my last blog and explore more details here. In a nutshell, Social Mirror ads mimic the look and feel of top social media platforms. However, the ads appear not on the social platforms, but on...

What are Social Mirror Ads?

It can be difficult to decide which social media channels to advertise on. Are you good on Facebook and Instagram or do you need to be on TikTok and Snapchat as well? What about LinkedIn and Pinterest or is that spreading the budget and audience too thin? How do you do all the things? Enter Social Mirror Ads! (Click on...

What is Cross Platform Targeting and How Does it Work?

In order to understand Cross Platform Advertising, it’s important to first understand its foundation, Mobile Conquesting™, one of our most popular products. It’s also one of the more advanced and sophisticated products we offer. With Mobile Conquesting™, targeting people on their mobile devices (smart phones and tablets), we have the ability to target people by online behaviors and offline behaviors....