As the holidays come into view on the calendar, so do the budget meetings, review meetings, and strategy planning for the upcoming year. A question that we get asked quite often is “How much should I invest into digital advertising next year?” This is a great question, as we are seeing an increase in digital advertising spend throughout the United...
Video is Hot Hot Hot and stats prove that it is in high demand by digital users. User-generated and professional videos increase brand engagement by 28%. Particularly millennials trust user-generated content and video twice as much. And 80% would rather watch a live video than read a blog. https://livestream.com/blog/62-must-know-stats-live-video-streaming Hopefully you keep reading this blog to learn more about how to create online...
Video ads keeping getting more popular with advertisers and brands are seeing the value. 85% of brands use video marketing in 2020, which is up from 63% in 2017. According to the iab, nearly 3 in 4 buyers are planning to increase their digital video ad spend in the next 12 months, and nearly two-thirds of digital budgets are allocated...
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