In-Market Client Seminars

Our partner media markets and ad agencies can have a Vici Trainer present your digital capabilities to prospects and clients, either with an in-person Client Seminar or online.  There are many different seminars to choose from and you can have us do some or all.  It’s a great way to jump start your digital sales funnel!  Our client seminars include:

Social Mirror ads are taking the online digital advertising world by storm!  These are ads that look like social media posts but run across thousands of websites and apps with call-to-action buttons that include click-to-call, click-to-email, and click-for-directions.  They even come in OTT ads.  This seminar covers it all.

We go over the basics to Google Analytics 4 so that you will understand how to pull reports and look at information that is important to your company. Become a Google Analytics guru!

Learn the tips and tricks for maximizing your Business Page. When is the best time to post? How often? How to interpret your analytics and all the Facebook and Instagram ad types and the whole suite of Facebook advertising platforms including Messenger, Facebook Audience Network and Facebook Marketplace.

Learn all the features of mobile marketing including geo-fencing, behavioral/location/brand targeting, dynamically updated ads, weather triggered ads, geo-retargeting, geo-lookalike targeting, Address Targeting, Audience DNA, and visit tracking. If you’re new to mobile, or a mobile marketing enthusiast, there’s a topic in this webinar for you!

Ever wonder what your competitors are doing with digital advertising? We’ll show you some ways to find out what your competitors are doing online. We will also take an in-depth look in how to use some of the more advanced digital advertising products.

Trying to reach other businesses to use your product or services? Did you know you can target your ad to people with a specific job title or at a specific business? Got a job to fill? Learn about proven techniques to reach these types of audiences with digital advertising.

In this seminar we will cover all the new ways that local businesses can use video online to target the consumers they need to reach using the latest digital ad products including OTT. Video is no longer just TV and cable!

Learn about reaching people when they are streaming audio content (like music and podcasts), Over-The Top (OTT) video streaming on their Smart TVs, as well as all the ways to target people on their smart phones.  To compete in today’s world, you’ve got to be SMART!

What?  Is that possible?  Is it economical?  Yes, even if you don’t sell your products or services on Amazon we are able to place your ads on, Amazon owner properties like Fire TV, and on thousands of apps and websites Amazon has partnered with; all using the amazing Amazon targeting data it has about its users.  Learn how we can reach your prospective customers by targeting ads to what people search, view or purchase.

There are things local businesses can do on their own to increase their Search Engine Optimization and get ranked higher on Google search pages for keywords related to your business. Are you maximizing your Google Business Profile listing? And then there are things that we can help with like your website’s coding, in-bound and out-bound links, directory listings and optimizing for voice searches.

This seminar is for small businesses that want to learn about digital advertising options beyond Pay-Per-Click. We’ll give you an overview on a variety of products. You’ll learn about targeting strategies such as Retargeting, Behavioral Targeting, Keyword Targeting, and Artificial Intelligence and how they can be used to show your advertising to the right audience.

This seminar is for small businesses that want to learn about Search Engine Optimization and what you can do on your own and what you need SEO experts for to help you.

We have been tracking the impact of having our Vici Trainer do clients seminars in our market. Over our first 2 1/2 years with Vici, absolutely 50% of all the companies who see the presentation in action buy something from us in the following 12 months.

Gary FisherOwner - Equity Communications