Most small businesses have a business Facebook Page but are you understanding the wealth of information you can get from Facebook about people who interact with your Page? This is our step-by-step guide to walk you through some of the most valuable information you might be interested in learning. Facebook calls their analytics “Insights” and you can access it right [...]
There are lots of ways to be a digital marketing guru so that your clients will look to you for advice and guidance. One is to be able to understand and explain Google Analytics reports, which we have a Google Analytics How-To Guide you should check out. Another is to be knowledgeable about your digital advertising products. In this post [...]
If you’re asking this on your way in to get a renewal, you’re already too late…. First, let’s look at some of the most common reasons renewals DON’T happen: 1. You didn’t hold a proper Customer Needs Analysis meeting because you don’t have access to the end client. 2. You assume what the client’s goals are without discussing it with [...]
You have heard the phrase, opposites attract. Well the same holds true for your media mix. Traditional media like radio and television work hand in hand with digital. Digital marketing can include tactics like SEO, online display or native and social media across all online devices. First, it is important to understand your audience and to realize there are many [...]
If you are in advertising and want to be a marketing guru for your clients, you need to have a basic understanding of Google Analytics. One way to learn it is through Google’s free online classes. It’s fairly straightforward, and you can go at your own pace. If you decide to do that – great, but in the meantime, what [...]
How does a small business access digital advertising Co-Op funds? The answer is, unfortunately, many don’t. Even though it is estimated that 43% of small businesses carry or represent products from national brands that offer Co-Op reimbursement for advertising, less than half those businesses use the funds they’ve earned. Why? Over half (52%) of local retailers from a study said [...]
Yes, but just because you can, doesn’t mean you should! Let’s start with what is dayparting? It is a tactic by which you schedule ads for certain times, that could mean either certain times of the day or certain days within the week, in the hopes of reaching prospects at the most opportune time of the day. Can you do [...]
Wondering how a business optimizes their website for voice search? According to a recent research report, 71% of respondents would rather use voice search for something they need than to physically type in their search question. Whether we are using voice search on our phones or smart speakers, it’s definitely growing in popularity. It’s estimated that by next year, half [...]
Want to know what medium do adults in the US use the most during an average day? Well, that depends on the time of day according to a new study by Nielsen. The folks at Marketing Charts put together a great graphic illustrating when people use which mediums the most. Highlights of the study are: Just over a third (34%) [...]
When developing your marketing strategy, it is important to make sure to identify your core audience. Targeting too broad, yields a lot of waste, narrowing in too thin, may exclude some ideal prospects. A happy medium of targeting is usually the best place to start. Targeting is critical. Ads relevant to your audience mean they are more likely to become [...]
What is a “landing page”? It’s the page of your website that people land on after clicking your ad. Should that be your home page? Maybe, but maybe not. Having the right info on a landing page DRAMATICALLY increases your conversions (getting people to take the next step). Here are some tips for what makes a great landing page: 1. [...]
Extremely. In fact, 78% of Internet users conduct research online and believe reviews are the most credible form of advertising. Online reviews are not only influencing consumers, they’re also influencing search engine results. In fact, Search experts believe that reviews account for about 7-13% of the local organic ranking factors considered by Google. Responding to positive reviews is just as [...]
The one thing you can and MUST do as a local business to improve your Search Engine Optimization (meaning – rank on the first page of results when someone searches Google for keywords related to your business) is to optimize your Google My Business listing. Not just claim it – but OPTIMIZE it. Your Google My Business listing is NOT [...]
As digital trends and products evolve, and marketers strive to understand online consumer behavior, a common question we get is how to accelerate the number of leads on a website. Making sure a website is SEO friendly, mobile-optimized, and well-designed is all extremely important, but one thing often over-looked is the ease of which to get information. That’s where Live [...]
When going into a digital client needs analysis meeting it can be hard to determine where to start. There are so many products and options to consider it can be daunting to everyone involved. To avoid overwhelming clients with all the different possibilities, it is helpful to do your homework and research first. Prepping for the meeting: Use K-meta.com and [...]
As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng. Breweries. Breweries are popping up all over the country. Their individual spin on some classic [...]
As the holidays are near, 2019 is shortly on the heels of a remarkable digital year. Are you or your clients prepared for 2019? Have all the proper media channels for 2018 been evaluated and considered? Digital spending was up 21.9% in 2018 and is forecasted to grow an additional 18% in 2019. Digital continues to climb, as consumer habits [...]
Video. Is it worth the investment to have a video created and include it in your digital marketing? The answer is yes. In almost every aspect of Digital Marketing, we have seen not only an increase in using video, but an increase in the interaction with digital ads created by businesses. (photo credit: Ad Week) According to SingleGrain: 70% of [...]
Digital Buyers are typically the link between advertiser and media partners. In the marketing world, there are many viable media outlets, however digital is on the constant rise. In 2019 it is projected that digital media will take up 55% of all ad spending. When engaging in digital it is important to make sure you find the best partner with [...]
My 14-year-old son refers to Facebook as “Snapchat for Old People” yet he still knows every time I post something on Facebook. Teenagers would like us to believe that Snapchat is life, but is that actually true, and more importantly does it matter for your advertising dollars? According to a 2018 Pew Research Center survey, today, roughly half (51%) of [...]