Are you flying blind with your digital campaigns? No you are not! The magic lies within the monthly review! Let's unravel the ultimate question of, "Is it working?" Well first before we determine that, we need to know what are we measuring to determine success and make that the focus of a campaign reporting review. Let’s break down some highlights [...]
Ready, set action! This always makes me think of the game growing up, “Red Light, Green Light!”. You hurry up and go when you hear “Green light” headed to base and run and then hear “red light”, and you pump your brakes, and hope the caller does not see you move. And in the world of fastest growing type of [...]
Grab your virtual surfboards because we're about to ride the waves of cookie-tracking technology. Chrome, our trusty browser companion, is gearing up for the next big move in its quest for online privacy. What's the buzz, you ask? Well, it's all about saying farewell to those sneaky third-party cookies that have been trailing us across the web. On January 4, [...]
In the ever-evolving landscape of healthcare, staying connected is not just a choice but a necessity. With the surge in digital platforms, healthcare professionals are increasingly finding their professional audience on LinkedIn. As a healthcare marketer, understanding and leveraging the power of LinkedIn tools and advertising solutions has become imperative to connect with and convert this highly targeted audience. With [...]
Who likes a good fortune? If a marketing crystal ball existed or even an advertising fortune cookie, it would tell you that 2024 is the year of digital! This may be a bold statement, but all indicators point to success! So hold on to your party hats because digital advertising is set to take the lead in 2024 with an [...]
With 2024 on the horizon, it's time to gear up and tap into a revenue stream that promises to be as dynamic as it is impactful. So, get ready to buckle up as we take you through the thrilling landscape of political digital advertising and how you can position yourself to capture its potential revenue surge. We've all witnessed the [...]
Hello my fellow digital enthusiasts! Today, I want to dive into a topic that's we get asked about from time to time – the importance of having a secure website, especially when it comes to digital advertising. As the world rapidly embraces the digital era, the virtual realm has become the battleground for businesses striving to gain an edge over [...]
Are they listening? How did they know I was looking for patio furniture and I am interested in trying a new shaving cream gel? One may ask when you receive ads relevant to your thoughts and conversations. AI struts into the room and proclaims, “It was me!”. In the ever-evolving landscape of digital advertising, technology continues to redefine how brands [...]
TikTok has taken the world by storm with its unique blend of music, dance, and social media. The platform has become a go-to destination for young people seeking entertainment, information, and connections. With its massive user base and unprecedented reach, TikTok has become a prime platform for advertisers looking to target a younger audience. Having a teenager at home, it [...]
How often do you ask someone, “What’s a good show you are binge watching right now?” or “I need a good new show to watch?” Probably a lot nowadays. Over the past few years, the rise of OTT (Over-The-Top) services and streaming platforms has transformed the way we consume entertainment and media. With the proliferation of these services, advertisers have [...]
A professional soccer team needed to boost Season tickets for their upcoming season as well as single game ticket sales throughout the year. Digital Strategy: Our client is a professional soccer team that hosts over 30 games a year at a stadium that holds 7900 attendees. Previous media strategies for ticket sales included traditional tactics like TV and Radio. With [...]
ChatGPT is the new AI writing tool that is sweeping the Internet and potentially putting copywriters out to pasture and making non-writers look like geniuses. https://chrome.google.com/webstore/detail/chatgpt-for-google/jgjaeacdkonaoafenlfkkkmbaopkbilf What Is ChatGPT? ChatGPT is a large language model chatbot developed by OpenAI based on GPT-3.5. It has a remarkable ability to interact in conversational dialogue form and provide [...]
X (previously Twitter) safety is all the buzz right now and advertisers are jumping ship. Should you? X (previously Twitter) has historically been an advertising giant with over $4B in ad revenues last year. Top advertisers on Twitter have included big names like Anheuser-Busch, Apple, Capital One, CBS, Coca-Cola, Best Buy Co, Google, IBM, Mondelez, P&G, among others. Musk promised [...]
In the age of digital, it is crazy to think that just a mere 30 years ago as it seems like yesterday, when the first website on the World Wide Web was launched there were hardly any online users. And now as 2022 is coming to a close and we enter 2023, Internet users have surpassed 5 billion users. In [...]
Ever want to be a mind reader? Be in a crowded room and read the thoughts and interests of those around you? Or even in a restaurant and wondering what the other guests are talking about or into? Now it is time to look into your digital crystal ball with Insight Reports. Is it mind reading…well no, but it is [...]
Video is Hot Hot Hot and stats prove that it is in high demand by digital users. User-generated and professional videos increase brand engagement by 28%. Particularly millennials trust user-generated content and video twice as much. And 80% would rather watch a live video than read a blog. https://livestream.com/blog/62-must-know-stats-live-video-streaming Hopefully you keep reading this blog to learn more about how [...]
When the pandemic hit in early 2020, I do not think anyone had any idea how it would impact our daily lives. Work environments changed, school dynamics changed and the world of 6 feet of separation changed every industry, especially the health care world. Common conversations in any household include words and phrases like “exposure”, “contract tracing”, “vaccines”, “is it a [...]
Move over Google Text Ads, PPC just got a lot more visual! Now introducing Google Image Extensions! Tada! What used to be a somewhat boring text ad on the Google Search Engine Results page, now when a user searches keywords related to a business, it can feature engaging images to really draw attention. Image [...]
Facebook has made a whole slew of new updates. Lucky for you, Vici is giving you the latest and greatest information and how this can impact campaigns and Facebook moving forward. First things first, Facebook and connected entities like Instgram and WhatsApp, announced they will now be known as part of the Meta brand. What exactly [...]
What’s the Buzz, tell me what’s happening!” All these words and phrases can make your head spin. We not only live in a world where things change daily, but we abbreviate and shorten everything. Take LOL. It does not mean “Love you Lots” it means “Laugh Out Loud”. How about “Ok” or “kk”? When texting “Okay”, [...]