Who likes a good fortune? If a marketing crystal ball existed or even an advertising fortune cookie, it would tell you that 2024 is the year of digital! This may be a bold statement, but all indicators point to success! So hold on to your party hats because digital advertising is set to take the lead in 2024 with an...
With 2024 on the horizon, it's time to gear up and tap into a revenue stream that promises to be as dynamic as it is impactful. So, get ready to buckle up as we take you through the thrilling landscape of political digital advertising and how you can position yourself to capture its potential revenue surge. We've all witnessed the...
Hello my fellow digital enthusiasts! Today, I want to dive into a topic that's we get asked about from time to time – the importance of having a secure website, especially when it comes to digital advertising. As the world rapidly embraces the digital era, the virtual realm has become the battleground for businesses striving to gain an edge...
Are they listening? How did they know I was looking for patio furniture and I am interested in trying a new shaving cream gel? One may ask when you receive ads relevant to your thoughts and conversations. AI struts into the room and proclaims, “It was me!”. In the ever-evolving landscape of digital advertising, technology continues to redefine how brands...
TikTok has taken the world by storm with its unique blend of music, dance, and social media. The platform has become a go-to destination for young people seeking entertainment, information, and connections. With its massive user base and unprecedented reach, TikTok has become a prime platform for advertisers looking to target a younger audience. Having a teenager at home, it...
How often do you ask someone, “What’s a good show you are binge watching right now?” or “I need a good new show to watch?” Probably a lot nowadays. Over the past few years, the rise of OTT (Over-The-Top) services and streaming platforms has transformed the way we consume entertainment and media. With the proliferation of these services, advertisers...
A professional soccer team needed to boost Season tickets for their upcoming season as well as single game ticket sales throughout the year. Digital Strategy: Our client is a professional soccer team that hosts over 30 games a year at a stadium that holds 7900 attendees. Previous media strategies for ticket sales included traditional tactics like TV and Radio. With a...
ChatGPT is the new AI writing tool that is sweeping the Internet and potentially putting copywriters out to pasture and making non-writers look like geniuses. https://chrome.google.com/webstore/detail/chatgpt-for-google/jgjaeacdkonaoafenlfkkkmbaopkbilf What Is ChatGPT? ChatGPT is a large language model chatbot developed by OpenAI based on GPT-3.5. It has a remarkable ability to interact in conversational dialogue form and provide responses that can appear surprisingly human. Large language...
X (previously Twitter) safety is all the buzz right now and advertisers are jumping ship. Should you? X (previously Twitter) has historically been an advertising giant with over $4B in ad revenues last year. Top advertisers on Twitter have included big names like Anheuser-Busch, Apple, Capital One, CBS, Coca-Cola, Best Buy Co, Google, IBM, Mondelez, P&G, among others. Musk promised brand safety,...
In the age of digital, it is crazy to think that just a mere 30 years ago as it seems like yesterday, when the first website on the World Wide Web was launched there were hardly any online users. And now as 2022 is coming to a close and we enter 2023, Internet users have surpassed 5 billion users. In...
Ever want to be a mind reader? Be in a crowded room and read the thoughts and interests of those around you? Or even in a restaurant and wondering what the other guests are talking about or into? Now it is time to look into your digital crystal ball with Insight Reports. Is it mind reading…well no, but it...
Video is Hot Hot Hot and stats prove that it is in high demand by digital users. User-generated and professional videos increase brand engagement by 28%. Particularly millennials trust user-generated content and video twice as much. And 80% would rather watch a live video than read a blog. https://livestream.com/blog/62-must-know-stats-live-video-streaming Hopefully you keep reading this blog to learn more about how to create online...
When the pandemic hit in early 2020, I do not think anyone had any idea how it would impact our daily lives. Work environments changed, school dynamics changed and the world of 6 feet of separation changed every industry, especially the health care world. Common conversations in any household include words and phrases like “exposure”, “contract tracing”, “vaccines”, “is it a...
Move over Google Text Ads, PPC just got a lot more visual! Now introducing Google Image Extensions! Tada! What used to be a somewhat boring text ad on the Google Search Engine Results page, now when a user searches keywords related to a business, it can feature engaging images to really draw attention. Image extensions can help drive performance for advertisers,...
Facebook has made a whole slew of new updates. Lucky for you, Vici is giving you the latest and greatest information and how this can impact campaigns and Facebook moving forward. First things first, Facebook and connected entities like Instgram and WhatsApp, announced they will now be known as part of the Meta brand. What exactly does this mean? Meta or...
What’s the Buzz, tell me what’s happening!” All these words and phrases can make your head spin. We not only live in a world where things change daily, but we abbreviate and shorten everything. Take LOL. It does not mean “Love you Lots” it means “Laugh Out Loud”. How about “Ok” or “kk”? When texting “Okay”, “Ok”, “k” and “kk” all have...
Have you ever wanted to reach a specific type of person at a specific business? Or wanted to try and recruit a specific job title or person in a certain field? Well, now you can with LinkendIn ads. With more than 72% of full-time employees on LinkedIn and 4 out of 5 people on LinkedIn “drive business decisions” it is...
In a world of video there are so many terms out there. Video, OTT, Linear TV, Cable TV, Broadcast TV, CTV, ATV, Pre-roll and more! Hence the confusion. In a recent study done by Borrell Associates shows that more than 50% of small and medium-sized businesses DO NOT know what OTT is. That is a staggering number. Part of the confusion...
Our world is comprised of many types of people, from many walks of life and many different types of interests and lifestyles. Pretty cool right? You know what else is cool? Being able to reach ANY type of individual with digital. And now that we are in June, we all are surrounded by messages of Gay Pride Month and...
Google launched the next generation of Google Analytics late 2020, called Google Analytics 4 or GA4. So, what does all this mean and how it is different? Google’s “Universal Analytics” is the current version of the platform most companies use. Google Analytics has gone through various names and versions since 2012. It has been a viable tool for many businesses and...
Social Mirror ads look like your social media display or video posts but appear on other websites and apps, linking back to the social media platform and your website, and run across all devices using our targeting strategies. We are “mirroring” the EXACT look of your social post as an ad that runs on thousands of OTHER websites and apps,...
It has been almost a year since Covid-19 hit and it has turned our workdays heck…every day upside down. “Normal” workdays in the office and being on the go are a thing of the past. We are all doing our best to adapt and create new routines and are evolving daily as we go with the flow. By now,...
What do you call money that grows on trees? Marijuana. Sorry for my bluntness, that's just how I roll. In all seriousness, it is true. Cannabis, Mary Jane, Weed, CBD, Hemp, Edibles and the list goes on is GROWING! Less than two decades ago, cannabis - in all its forms - was illegal in all 50 states. Today, there is...
With the state of our world and everything going online business leads become more and more important daily. Most businesses would tell you however, getting consumers to do what we want them to do online, can be challenging. Think about it; we are busy humans. Now more than ever. We are working remotely, doing school remotely, shopping remotely, managing...
We are thrilled to announce we made the list two years in a row for Fastest Growing Company in North America on Deloitte’s 2020 Technology Fast 500™. Philadelphia PA, November 18, 2020 — Vici Media, headquartered in Philadelphia PA today announced it ranked 404 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life...
September is National Woman of Achievement Month and when I hear this I immediately want to proclaim, “I am woman hear me ROAR!”. I am proud to be a woman and I am very fortunate to have encountered some amazing women throughout my lifetime. These women have included powerful mentors, dedicated colleagues, thought leaders, working mothers and educators to...
Starting in March 2020 and continuing into June many businesses suffered considerable loss of revenue forcing businesses to close, make layoffs, or to restructure their business models. However, we’ve seen that some businesses were able to soar and pivoted successfully to weather the storm. This is a time where committed marketers can rise to the top. We have to pivot...
Times are tough. We get it. It has affected every person, every business and every business owner in a multitude of ways. It is important to remember it is an emotional time, but it also can be a time that as a seller and marketer you can still rise to the top. First and foremost, take off your seller...
So many listeners out there, but how much are we listening? Personally, I would say I spend 2-3 hours a day listening to some type of online audio. In our household alone we account for 7 hours a day, at least! The average user of online audio spends about 16 hours and 43 minutes a week! So, to answer the above question...
Do you watch YouTube? I bet you do. 73% of all adults in the US use YouTube. This makes it neck and neck with Facebook. With 2 billion people logged in each month, they are definitely a player in the digital world. It is projected YouTube will yield over 5.5 billion dollars in 2020, that nearly double just from...
Vici is excited to welcome the newest member of our team, Rachel Choi as a digital campaign coordinator. Rachel has a degree in Design & Merchandising from Drexel University and with her experience in buying, she knows how important it is to make sure that businesses are using digital marketing as a tool to help them grow daily in today’s...
Attributes 254% Revenue Growth to Stellar Digital Technology Run by Best-In-Class Philadelphia-Based Ad Buying TeamPhiladelphia PA, November 7, 2019 — Vici Media, headquartered in Philadelphia PA today announced it ranked 370 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year....
In a land not so far away known as the city of brotherly love, Philadelphia was the backdrop to the first-ever Vici Client Summit. It began as a meet and greet of our media and agency partners alongside the Vici digital operations and training team and founding partners. 47 companies were in attendance, plus 23 of the Vici Team...
It has been reported that digital ad spending is up by 18% year over year and will continue to rise. Why? Because it works! Some of the businesses that continue to soar in this space are retail, automotive and on the heels of these businesses are financial and travel. It is forecasted that in 2020, financial services digital spending will surpass...
To some AI sounds superficial or in many ways impossible. AI technology is super sophisticated and therefore can be very hard to comprehend. Therefore, many do not realize how powerful this strategy can be for businesses online. In its simplest form, AI is showing your display or video ads to people across all devices, using machine learning to target consumers based on who is engaging with...
Digital opportunities continue to boom and explode. It was forecasted in 2019 digital ad spending will rise by 17.6% to $333.25 billion. That means for the first time, digital will account for roughly half of the ad market. Some of the top digital trends on the rise are video marketing, artificial intelligence and chat boxes. Video Marketing is anticipated to climb...
PPC, Pay Per Click, Google AdWords and now Google Ads are all different names for paid text ads on google search returns. They generally appear at the top of your search reruns or at the bottom and in some instances in the first position in the “snack pack” returns (the listing under the map image). They can be an important...
First, what is a conversion? A conversion is an action you want consumers to do once they visit your website. You have done a great job getting their attention with a great digital advertisement to where they have either clicked or come to their website on their own. Now what do they do next? A few conversion examples include: Making a purchase on the...
Founded on April 1, 2014 who knew what a wild and fun ride it would turn into for these digital fools, uh… I mean founders Todd Schumacher, Leslye Schumacher, Gary Rozynek and Megan Malone. Their passion for the most comprehensive training for our markets and agencies paired with the most advanced digital solutions has made this team rise to the top in the digital...
Nearly 80% of US adults own a smartphone and we use them a lot. What used to be a device just to make calls has quickly migrated to a device to send text messages, map directions, make purchases, play games and even capture life’s most precious moments. Because technology is so sophisticated, and we do more on these devices, the...
You have heard the phrase, opposites attract. Well the same holds true for your media mix. Traditional media like radio and television work hand in hand with digital. Digital marketing can include tactics like SEO, online display or native and social media across all online devices. First, it is important to understand your audience and to realize there are many ways...
When developing your marketing strategy, it is important to make sure to identify your core audience. Targeting too broad, yields a lot of waste, narrowing in too thin, may exclude some ideal prospects. A happy medium of targeting is usually the best place to start. Targeting is critical. Ads relevant to your audience mean they are more likely to become your customers. Facebook...
As digital trends and products evolve, and marketers strive to understand online consumer behavior, a common question we get is how to accelerate the number of leads on a website. Making sure a website is SEO friendly, mobile-optimized, and well-designed is all extremely important, but one thing often over-looked is the ease of which to get information. That’s where...
As the holidays are near, 2019 is shortly on the heels of a remarkable digital year. Are you or your clients prepared for 2019? Have all the proper media channels for 2018 been evaluated and considered? Digital spending was up 21.9% in 2018 and is forecasted to grow an additional 18% in 2019. Digital continues to climb, as consumer habits...
Digital Buyers are typically the link between advertiser and media partners. In the marketing world, there are many viable media outlets, however digital is on the constant rise. In 2019 it is projected that digital media will take up 55% of all ad spending. When engaging in digital it is important to make sure you find the best partner with...
Vici is excited to welcome the newest member of our team, Andrew SHARPiro as a digital campaign coordinator. With a degree in marketing and sales and social media expertise, like his name he is as SHARP as they come. He is also tried and true Eagles fan and Philly lover at heart. Here is some more scoop on our latest...
Most people frown at the thought of thinking about the holiday season now and prefer to wait until after Halloween and Thanksgiving. It makes us cringe when we walk into a home decor or craft store and it is already filled with Christmas trees, lights and aisles of gift wrap and bows in September or even October. BUT, with the...
Facebook has launched a new feature called Info and Ads. This push from Facebook is another step towards their goal of digital transparency that they released late last year. To access this feature, go to Facebook and visit any business Facebook profile page from a computer. On the left-hand side navigation, underneath the profile image you will see many options like...
It is important to make sure to stand out to your clients. According to some recent sales statistics, it takes 8 cold call attempts to reach a prospect and once you get the interest of a prospect, it then takes 5 follow-up calls to take things to the next step. Fact is we live in a busy world and...
In today’s fast paced world video is climbing up the marketing ladder, and it is not just for the big dogs anymore, everyone is playing. 87% of online marketers are using video content and it continues to grow! Recent statistics show that one-third of online activity is spent watching video and half of all video content online is viewed...