Author - Allison Gibson

Vici’s Very Own – Women of Achievement

September is National Woman of Achievement Month and when I hear this I immediately want to proclaim, “I am woman hear me ROAR!”. I am proud to be a woman and I am very fortunate to have encountered some amazing women throughout my lifetime. These women have included powerful mentors, dedicated colleagues, thought leaders, working mothers and educators to...

Top Digital Advertising Business Categories During COVID-19

Starting in March 2020 and continuing into June many businesses suffered considerable loss of revenue forcing businesses to close, make layoffs, or to restructure their business models. However, we’ve seen that some businesses were able to soar and pivoted successfully to weather the storm. This is a time where committed marketers can rise to the top. We have to pivot...

Online Audio – What is it and is it HEAR to stay?

So many listeners out there, but how much are we listening? Personally, I would say I spend 2-3 hours a day listening to some type of online audio. In our household alone we account for 7 hours a day, at least! The average user of online audio spends about 16 hours and 43 minutes a week! So, to answer the above question...

Meet Rachel Choi. Master of languages, including digital.

Vici is excited to welcome the newest member of our team, Rachel Choi as a digital campaign coordinator.  Rachel has a degree in Design & Merchandising from Drexel University and with her experience in buying, she knows how important it is to make sure that businesses are using digital marketing as a tool to help them grow daily in today’s...

Vici Media Ranked Number 370 Fastest-Growing Company in North America on Deloitte’s 2019 Technology Fast 500™

Attributes 254% Revenue Growth to Stellar Digital Technology Run by Best-In-Class Philadelphia-Based Ad Buying TeamPhiladelphia PA, November 7, 2019 — Vici Media, headquartered in Philadelphia PA today announced it ranked 370 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year....

Vici Summit Unplugged

In a land not so far away known as the city of brotherly love, Philadelphia was the backdrop to the first-ever Vici Client Summit. It began as a meet and greet of our media and agency partners alongside the Vici digital operations and training team and founding partners. 47 companies were in attendance, plus 23 of the Vici Team...

Digital Spending is Still on the Rise. Are You In?

It has been reported that digital ad spending is up by 18% year over year and will continue to rise. Why? Because it works! Some of the businesses that continue to soar in this space are retail, automotive and on the heels of these businesses are financial and travel. It is forecasted that in 2020, financial services digital spending will surpass automotive. And mobile...

What Is Artificial Intelligence Targeting With Digital Ads?

To some AI sounds superficial or in many ways impossible. AI technology is super sophisticated and therefore can be very hard to comprehend. Therefore, many do not realize how powerful this strategy can be for businesses online. In its simplest form, AI is showing your display or video ads to people across all devices, using machine learning to target consumers based on who is engaging with...

Top Three Digital Trends of 2019

Digital opportunities continue to boom and explode. It was forecasted in 2019 digital ad spending will rise by 17.6% to $333.25 billion. That means for the first time, digital will account for roughly half of the ad market. Some of the top digital trends on the rise are video marketing, artificial intelligence and chat boxes. Video Marketing is anticipated to climb and climb....

Why your marketing plan should include more than just PPC.

PPC, Pay Per Click, Google AdWords and now Google Ads are all different names for paid text ads on google search returns. They generally appear at the top of your search reruns or at the bottom and in some instances in the first position in the “snack pack” returns (the listing under the map image). They can be an important...

What Are Good Conversions For My Client?

First, what is a conversion? A conversion is an action you want consumers to do once they visit your website. You have done a great job getting their attention with a great digital advertisement to where they have either clicked or come to their website on their own. Now what do they do next? A few conversion examples include: Making a purchase on the...

Who starts a company on April Fool’s Day anyways?

Founded on April 1, 2014 who knew what a wild and fun ride it would turn into for these digital fools, uh… I mean founders Todd Schumacher, Leslye Schumacher, Gary Rozynek and Megan Malone. Their passion for the most comprehensive training for our markets and agencies paired with the most advanced digital solutions has made this team rise to the top in the digital...

What is Mobile Conquesting?

Nearly 80% of US adults own a smartphone and we use them a lot. What used to be a device just to make calls has quickly migrated to a device to send text messages, map directions, make purchases, play games and even capture life’s most precious moments. Because technology is so sophisticated, and we do more on these devices, the...

Why do digital and traditional media work well together?

You have heard the phrase, opposites attract. Well the same holds true for your media mix. Traditional media like radio and television work hand in hand with digital. Digital marketing can include tactics like SEO, online display or native and social media across all online devices. First, it is important to understand your audience and to realize there are many ways...

How do I target a specific audience on Facebook? (Example)

When developing your marketing strategy, it is important to make sure to identify your core audience. Targeting too broad, yields a lot of waste, narrowing in too thin, may exclude some ideal prospects. A happy medium of targeting is usually the best place to start. Targeting is critical. Ads relevant to your audience mean they are more likely to become your customers. Facebook...

How Do I Boost Leads on My Website?

As digital trends and products evolve, and marketers strive to understand online consumer behavior, a common question we get is how to accelerate the number of leads on a website. Making sure a website is SEO friendly, mobile-optimized, and well-designed is all extremely important, but one thing often over-looked is the ease of which to get information. That’s where...

Digital media is on the rise for 2019, are you ready?

As the holidays are near, 2019 is shortly on the heels of a remarkable digital year. Are you or your clients prepared for 2019? Have all the proper media channels for 2018 been evaluated and considered? Digital spending was up 21.9% in 2018 and is forecasted to grow an additional 18% in 2019. Digital continues to climb, as consumer habits...

What is a digital buyer and why are they so important?

Digital Buyers are typically the link between advertiser and media partners. In the marketing world, there are many viable media outlets, however digital is on the constant rise. In 2019 it is projected that digital media will take up 55% of all ad spending. When engaging in digital it is important to make sure you find the best partner with...

Christmas In October?

Most people frown at the thought of thinking about the holiday season now and prefer to wait until after Halloween and Thanksgiving. It makes us cringe when we walk into a home decor or craft store and it is already filled with Christmas trees, lights and aisles of gift wrap and bows in September or even October. BUT, with the...

New Facebook Feature Great For Prospecting

Facebook has launched a new feature called Info and Ads. This push from Facebook is another step towards their goal of digital transparency that they released late last year. To access this feature, go to Facebook and visit any business Facebook profile page from a computer.  On the left-hand side navigation, underneath the profile image you will see many options like...

How To Do A Video Ad Campaign

In today’s fast paced world video is climbing up the marketing ladder, and it is not just for the big dogs anymore, everyone is playing. 87% of online marketers are using video content and it continues to grow! Recent statistics show that one-third of online activity is spent watching video and half of all video content online is viewed...