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10 Jun, 19

Is Facebook Listening In On Me Through My Phone?

By |2024-07-25T16:56:34+00:00June 10, 2019|Categories: behavioral targeting, Digital Marketing, Facebook|Tags: , |

How many of us have felt like Facebook is listening to our phone conversations? I swear I just mentioned these new Kendra Scott earrings to my friend and now I’m seeing them in my newsfeed? Disturbing! Right? Or is it just effective? It is absolutely unnerving. You feel like you just mentioned to a friend, or even just thought about [...]

4 Jun, 19

Are Your Marketing Efforts Reaching Consumers That Cut the Cord?

By |2024-08-01T02:43:06+00:00June 4, 2019|Categories: OTT/CTV, Videos|Tags: , , , , |

“Do you want to cut the cord?” That’s a question that is most commonly asked in hospitals, but it’s also a question that’s on the rise in households. The way that people are consuming their favorite television shows is shifting gears, and people are now able to watch what they want, when they want. Some consumers no longer pay a [...]

22 May, 19

Why your marketing plan should include more than just PPC.

By |2024-09-18T16:45:26+00:00May 22, 2019|Categories: Digital Marketing|

PPC, Pay-Per-Click, Google AdWords and now Google Ads are all different names for paid text ads on google search returns. They generally appear at the top of your search reruns or at the bottom and in some instances in the first position in the “snack pack” returns (the listing under the map image). They can be an important part of [...]

20 May, 19

Voice Search is Here: Is Your Business Ready for It?

By |2024-08-01T02:43:05+00:00May 20, 2019|Categories: Content Marketing, Digital Marketing, Digital Media, Google, Google Analytics, Landing Pages, Optimization, SEO, Small business strategy|Tags: , , , , |

When Apple’s Siri first came out back in 2011 the technology was a novelty.  It was cool to test out and sometimes provided informative results, but often the results were laughable.  Not many people predicted voice search would become a major digital trend of the future.  Voice search is defined as a speech recognition technology that allows users to search [...]

3 May, 19

Digital is Not Scary: How to Help Traditional Sellers Wrap Their Heads Around Digital

By |2023-06-08T14:15:56+00:00May 3, 2019|Categories: Digital Marketing|Tags: , , , , |

I get it. It’s scary to learn a completely new product that you’re unfamiliar with and be expected to go out to your clients and pitch them another product that’s going to get their “doors-a-swingin’, and their registers-a-ringin’”. I’m here to tell you to come on in-the water is warm! When I first started pitching digital, I thought I was [...]

2 May, 19

What social platform is gaining popularity?

By |2024-08-01T02:43:05+00:00May 2, 2019|Categories: Digital Marketing, Facebook, Instagram|

Instagram. According to latest research, people are embracing Instagram and its popularity is growing. So who is using it the most? Starting at the top we have an overall number of 37% of US adults (beating out Pinterest, LinkedIn, Snapchat and Twitter). The strongest numbers for Instagram are in the 18-24 range, however, it is important to note that we [...]

23 Apr, 19

What is OTT, CTV, vMVPD, SVOD and all the rest of those new digital video terms?

By |2024-08-01T02:43:04+00:00April 23, 2019|Categories: OTT/CTV, Videos|Tags: , , , , , |

With the rapid changes in digital video it’s hard to keep up with all the new terms for how video content and ads are delivered to consumers. As you are probably aware video ads are considered to be one of the premiere ways to reach consumers. Videos will represent 82% of the web traffic by 2021, and 64% of users [...]

18 Apr, 19

What Are Good Conversions For My Client?

By |2024-07-25T16:55:54+00:00April 18, 2019|Categories: Digital Marketing|Tags: , , |

First, what is a conversion? A conversion is an action you want consumers to do once they visit your website. You have done a great job getting their attention with a great digital advertisement to where they have either clicked or come to their website on their own. Now what do they do next? A few conversion examples include: Making [...]

1 Apr, 19

Who starts a company on April Fool’s Day anyways?

By |2023-06-08T14:16:00+00:00April 1, 2019|Categories: Digital Marketing|Tags: , , , |

Founded on April 1, 2014 who knew what a wild and fun ride it would turn into for these digital fools, uh… I mean founders Todd Schumacher, Leslye Schumacher, Gary Rozynek and Megan Malone. Their passion for the most comprehensive training for our markets and agencies paired with the most advanced digital solutions has made this team rise to the [...]

29 Mar, 19

When should you Geo-Target and when should you Geo-Fence and what is the difference?

By |2024-07-29T20:05:23+00:00March 29, 2019|Categories: Digital Marketing, Geo-fencing, Geo-targeting, mobile conquesting, Native Ads|Tags: , , , |

There are several “geo” terms in digital advertising, and it can be complicated to determine which option is best for your campaign. With so many opportunities and choices it is important to understand the differences. First let’s define our “Geo” terms: Geo-Targeting (Geographic Targeting):  all digital ads are geographically targeted meaning we serve ads to specific geographic areas like a [...]

26 Mar, 19

Do Credit Unions Utilize Digital Advertising?

By |2024-08-01T02:43:04+00:00March 26, 2019|Categories: branding, Budgeting, Conversions, Digital Marketing, Digital Media, Facebook, Geo-fencing, Geo-targeting, marketing to moms, Mobile, mobile conquesting, Online marketing, Retargeting, sales, Sales Strategy, Small business strategy, Website|Tags: , , , , , |

In short, the answer is yes!  But, to get a good look at what works and what doesn’t, let’s take a deeper dive into how much they are spending, and what they are spending that money on. According to TheFinancialBrand.com, Credit Unions spend between $9.92 – $14.83 per member on advertising.  Now, that number can vary depending on the size [...]

19 Mar, 19

What is Mobile Conquesting™?

By |2024-07-25T16:29:29+00:00March 19, 2019|Categories: Digital Marketing|Tags: , , , , , |

Nearly 80% of US adults own a smartphone and we use them a lot. What used to be a device just to make calls has quickly migrated to a device to send text messages, map directions, make purchases, play games and even capture life’s most precious moments. Because technology is so sophisticated, and we do more on these devices, the [...]

6 Mar, 19

Should You Be Using Video Ads In Your Digital Marketing?

By |2024-08-01T02:43:03+00:00March 6, 2019|Categories: Digital Marketing, Videos|Tags: , , , , |

Ummm, yah, you should. 80% of Internet users can remember a video ad that they have seen in the last 30 days. But it should be good video. More info on that below. But first, some stats to convince you why video ads are where it’s at for getting amazing return on your advertising investment. 90% of consumers claim a [...]

1 Mar, 19

Social Media: When should you DIY and when should you enlist a digital expert?

By |2024-07-25T16:54:23+00:00March 1, 2019|Categories: Digital Marketing, Facebook|Tags: , , , , |

There are absolutely times in life it is more cost effective to “Do it yourself.”  Before I take on a DIY project, I try to consider if I have three T’s, meaning do I have the tools, the training and the time. If all signs point to yes, I go for it! All three must be in place and it [...]

1 Mar, 19

How-To-Guide On Understanding Your Facebook Insights And Analytics

By |2024-07-25T16:24:13+00:00March 1, 2019|Categories: Digital Marketing, Facebook|Tags: , , , , |

Most small businesses have a business Facebook Page but are you understanding the wealth of information you can get from Facebook about people who interact with your Page? This is our step-by-step guide to walk you through some of the most valuable information you might be interested in learning. Facebook calls their analytics “Insights” and you can access it right [...]

25 Feb, 19

A How-To Guide For SEO: What A Business Can Do, What A Digital Provider Can Do.

By |2024-07-25T16:23:36+00:00February 25, 2019|Categories: Digital Marketing, Reputation Management, SEO|Tags: , , , , , |

There are lots of ways to be a digital marketing guru so that your clients will look to you for advice and guidance. One is to be able to understand and explain Google Analytics reports, which we have a Google Analytics How-To Guide you should check out. Another is to be knowledgeable about your digital advertising products. In this post [...]

25 Feb, 19

How Do I Get Renewals From My Clients?

By |2024-07-25T16:23:36+00:00February 25, 2019|Categories: branding, client needs analysis, Conversions, Desktop Advertising, Digital Marketing, Digital Media, Digital sales funnel, Online marketing, Small business strategy, Website|Tags: , , , , , , , |

If you’re asking this on your way in to get a renewal, you’re already too late…. First, let’s look at some of the most common reasons renewals DON’T happen: 1. You didn’t hold a proper Customer Needs Analysis meeting because you don’t have access to the end client. 2. You assume what the client’s goals are without discussing it with [...]

18 Feb, 19

Why do digital and traditional media work well together?

By |2024-07-25T16:23:31+00:00February 18, 2019|Categories: Digital Marketing, Digital Media, Online marketing|Tags: , , , |

You have heard the phrase, opposites attract. Well the same holds true for your media mix. Traditional media like radio and television work hand in hand with digital. Digital marketing can include tactics like SEO, online display or native and social media across all online devices. First, it is important to understand your audience and to realize there are many [...]

18 Feb, 19

Google Analytics Guide: How To Understand Reports & Explain To Your Clients

By |2024-09-18T16:45:49+00:00February 18, 2019|Categories: Digital Marketing, Google Analytics|Tags: , , , |

If you are in advertising and want to be a marketing guru for your clients, you need to have a basic understanding of Google Analytics. One way to learn it is through Google’s free online classes. It’s fairly straightforward, and you can go at your own pace. If you decide to do that – great, but in the meantime, what [...]

10 Feb, 19

Understanding Digital Co-Op Advertising And Terms

By |2024-08-01T02:43:03+00:00February 10, 2019|Categories: Co-Op Advertising, Digital Marketing|Tags: , |

How does a small business access digital advertising Co-Op funds? The answer is, unfortunately, many don’t. Even though it is estimated that 43% of small businesses carry or represent products from national brands that offer Co-Op reimbursement for advertising, less than half those businesses use the funds they’ve earned. Why? Over half (52%) of local retailers from a study said [...]

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