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1 Aug, 19

Do Your Potential Customers Think Digital Advertising is Creepy?

By |2024-07-25T16:55:54+00:00August 1, 2019|Categories: Digital Marketing, Digital Media|Tags: , , , , , , , |

Even when we’re adults and out on our own, we still call our moms for everything, especially when we don’t feel well. Just last night I called my mom to tell her I had a sore throat and a headache. She gave the typical mom answer and said “gargle with warm salt water and go to bed early and get [...]

23 Jul, 19

8 Things To Know About Digital Advertising

By |2024-08-01T02:43:07+00:00July 23, 2019|Categories: Digital Marketing|Tags: |

There’s a lot to know about Digital.  In fact, there’s a TON of information out there.   However, it doesn’t need to be complicated. What is Digital Advertising?  This is when you buy advertising space across websites, mobile apps, and even social media platforms, like Facebook and Instagram, where audiences are targeted with the help of specific information about their online [...]

18 Jul, 19

Can I do digital advertising for Cannabis, Marijuana or CBD Oil campaigns?

By |2024-07-25T16:56:34+00:00July 18, 2019|Categories: behavioral targeting, Cannabis Marketing, Digital Marketing, Live Chat, Native Ads, OTT/CTV|

Let’s be blunt. Trying to run digital campaigns for Cannabis businesses around all the restrictions and limited targeting categories has been a bit of a drag in the past. There are now a wealth of targeting options available that we offer, including Native Ads, Display Ads and Video Ads . Do you want to reach people who are marijuana legalization [...]

15 Jul, 19

What Is Artificial Intelligence Targeting With Digital Ads?

By |2024-08-01T02:43:06+00:00July 15, 2019|Categories: Digital Marketing|Tags: , , |

To some AI sounds superficial or in many ways impossible. AI technology is super sophisticated and therefore can be very hard to comprehend. Therefore, many do not realize how powerful this strategy can be for businesses online. In its simplest form, AI is showing your display or video ads to people across all devices, using machine learning to target consumers [...]

1 Jul, 19

Mobile Conquesting™, Geo-Fencing, Geo-Targeting, How Targeted Can I Get With My Ads ?

By |2024-07-25T16:47:04+00:00July 1, 2019|Categories: mobile conquesting|Tags: , , , , , , , , , , , |

When you explain to a business owner that they could put a virtual fence around their competitors’ locations and target people while at that location, their eyes light up and they start seeing dollar signs. “You mean that I can show MY ad to people while they are AT my competition?” Why yes, Mr./Ms. Business Owner, you can! Enter the [...]

27 Jun, 19

Top Three Digital Trends of 2019

By |2024-08-01T02:43:06+00:00June 27, 2019|Categories: Digital Marketing|Tags: , , , , |

Digital opportunities continue to boom and explode. It was forecasted in 2019 digital ad spending will rise by 17.6% to $333.25 billion. That means for the first time, digital will account for roughly half of the ad market. Some of the top digital trends on the rise are video marketing, artificial intelligence and chat boxes. Video Marketing is anticipated to [...]

19 Jun, 19

What techniques are most popular for Professional Services?

By |2024-08-01T02:43:06+00:00June 19, 2019|Categories: behavioral targeting, Conversions, Desktop Advertising, Digital Marketing, Digital Media, Facebook, Geo-fencing, Geo-targeting, Mobile, mobile conquesting, Native Ads, Online marketing, Retargeting, Small business strategy|

According to a survey by BIA’s Local Advertising Forecast, the professional service industries will spend $2.5 Billion on mobile ads in 2019.  These industries include law firms and legal businesses along with engineering, architects and computer/technology services.  These are the industries that will spend the most. Other industries within this vertical include accounting (CPAs), advertising agencies, photography services, and more. [...]

10 Jun, 19

Is Facebook Listening In On Me Through My Phone?

By |2024-07-25T16:56:34+00:00June 10, 2019|Categories: behavioral targeting, Digital Marketing, Facebook|Tags: , |

How many of us have felt like Facebook is listening to our phone conversations? I swear I just mentioned these new Kendra Scott earrings to my friend and now I’m seeing them in my newsfeed? Disturbing! Right? Or is it just effective? It is absolutely unnerving. You feel like you just mentioned to a friend, or even just thought about [...]

4 Jun, 19

Are Your Marketing Efforts Reaching Consumers That Cut the Cord?

By |2024-08-01T02:43:06+00:00June 4, 2019|Categories: OTT/CTV, Videos|Tags: , , , , |

“Do you want to cut the cord?” That’s a question that is most commonly asked in hospitals, but it’s also a question that’s on the rise in households. The way that people are consuming their favorite television shows is shifting gears, and people are now able to watch what they want, when they want. Some consumers no longer pay a [...]

22 May, 19

Why your marketing plan should include more than just PPC.

By |2024-09-18T16:45:26+00:00May 22, 2019|Categories: Digital Marketing|

PPC, Pay-Per-Click, Google AdWords and now Google Ads are all different names for paid text ads on google search returns. They generally appear at the top of your search reruns or at the bottom and in some instances in the first position in the “snack pack” returns (the listing under the map image). They can be an important part of [...]

20 May, 19

Voice Search is Here: Is Your Business Ready for It?

By |2024-08-01T02:43:05+00:00May 20, 2019|Categories: Content Marketing, Digital Marketing, Digital Media, Google, Google Analytics, Landing Pages, Optimization, SEO, Small business strategy|Tags: , , , , |

When Apple’s Siri first came out back in 2011 the technology was a novelty.  It was cool to test out and sometimes provided informative results, but often the results were laughable.  Not many people predicted voice search would become a major digital trend of the future.  Voice search is defined as a speech recognition technology that allows users to search [...]

3 May, 19

Digital is Not Scary: How to Help Traditional Sellers Wrap Their Heads Around Digital

By |2023-06-08T14:15:56+00:00May 3, 2019|Categories: Digital Marketing|Tags: , , , , |

I get it. It’s scary to learn a completely new product that you’re unfamiliar with and be expected to go out to your clients and pitch them another product that’s going to get their “doors-a-swingin’, and their registers-a-ringin’”. I’m here to tell you to come on in-the water is warm! When I first started pitching digital, I thought I was [...]

2 May, 19

What social platform is gaining popularity?

By |2024-08-01T02:43:05+00:00May 2, 2019|Categories: Digital Marketing, Facebook, Instagram|

Instagram. According to latest research, people are embracing Instagram and its popularity is growing. So who is using it the most? Starting at the top we have an overall number of 37% of US adults (beating out Pinterest, LinkedIn, Snapchat and Twitter). The strongest numbers for Instagram are in the 18-24 range, however, it is important to note that we [...]

23 Apr, 19

What is OTT, CTV, vMVPD, SVOD and all the rest of those new digital video terms?

By |2024-08-01T02:43:04+00:00April 23, 2019|Categories: OTT/CTV, Videos|Tags: , , , , , |

With the rapid changes in digital video it’s hard to keep up with all the new terms for how video content and ads are delivered to consumers. As you are probably aware video ads are considered to be one of the premiere ways to reach consumers. Videos will represent 82% of the web traffic by 2021, and 64% of users [...]

18 Apr, 19

What Are Good Conversions For My Client?

By |2024-07-25T16:55:54+00:00April 18, 2019|Categories: Digital Marketing|Tags: , , |

First, what is a conversion? A conversion is an action you want consumers to do once they visit your website. You have done a great job getting their attention with a great digital advertisement to where they have either clicked or come to their website on their own. Now what do they do next? A few conversion examples include: Making [...]

1 Apr, 19

Who starts a company on April Fool’s Day anyways?

By |2023-06-08T14:16:00+00:00April 1, 2019|Categories: Digital Marketing|Tags: , , , |

Founded on April 1, 2014 who knew what a wild and fun ride it would turn into for these digital fools, uh… I mean founders Todd Schumacher, Leslye Schumacher, Gary Rozynek and Megan Malone. Their passion for the most comprehensive training for our markets and agencies paired with the most advanced digital solutions has made this team rise to the [...]

29 Mar, 19

When should you Geo-Target and when should you Geo-Fence and what is the difference?

By |2024-07-29T20:05:23+00:00March 29, 2019|Categories: Digital Marketing, Geo-fencing, Geo-targeting, mobile conquesting, Native Ads|Tags: , , , |

There are several “geo” terms in digital advertising, and it can be complicated to determine which option is best for your campaign. With so many opportunities and choices it is important to understand the differences. First let’s define our “Geo” terms: Geo-Targeting (Geographic Targeting):  all digital ads are geographically targeted meaning we serve ads to specific geographic areas like a [...]

26 Mar, 19

Do Credit Unions Utilize Digital Advertising?

By |2024-08-01T02:43:04+00:00March 26, 2019|Categories: branding, Budgeting, Conversions, Digital Marketing, Digital Media, Facebook, Geo-fencing, Geo-targeting, marketing to moms, Mobile, mobile conquesting, Online marketing, Retargeting, sales, Sales Strategy, Small business strategy, Website|Tags: , , , , , |

In short, the answer is yes!  But, to get a good look at what works and what doesn’t, let’s take a deeper dive into how much they are spending, and what they are spending that money on. According to TheFinancialBrand.com, Credit Unions spend between $9.92 – $14.83 per member on advertising.  Now, that number can vary depending on the size [...]

19 Mar, 19

What is Mobile Conquesting™?

By |2024-07-25T16:29:29+00:00March 19, 2019|Categories: Digital Marketing|Tags: , , , , , |

Nearly 80% of US adults own a smartphone and we use them a lot. What used to be a device just to make calls has quickly migrated to a device to send text messages, map directions, make purchases, play games and even capture life’s most precious moments. Because technology is so sophisticated, and we do more on these devices, the [...]

6 Mar, 19

Should You Be Using Video Ads In Your Digital Marketing?

By |2024-08-01T02:43:03+00:00March 6, 2019|Categories: Digital Marketing, Videos|Tags: , , , , |

Ummm, yah, you should. 80% of Internet users can remember a video ad that they have seen in the last 30 days. But it should be good video. More info on that below. But first, some stats to convince you why video ads are where it’s at for getting amazing return on your advertising investment. 90% of consumers claim a [...]

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