Tag - Sales Strategy

How Do I Get Renewals From My Clients?

If you’re asking this on your way in to get a renewal, you’re already too late….

First, let’s look at some of the most common reasons renewals DON’T happen:

1. You didn’t hold a proper Customer Needs Analysis meeting because you don’t have access to the end client. 2. You assume what the client’s goals are without discussing it with them. 3. You...

Top 5 Ways Digital Sellers Blow the Sale

As a trainer of all things digital for Vici, I have the opportunity to travel all over the country and meet talented sales teams in television, radio, and print.  My job is to teach “traditional” media sellers to become well-rounded integrated marketers who combine both digital and traditional marketing techniques to accomplish the end client’s sales goals. A fascinating pattern I...