I get it. It’s scary to learn a completely new product that you’re unfamiliar with and be expected to go out to your clients and pitch them another product that’s going to get their “doors-a-swingin’, and their registers-a-ringin’”. I’m here to tell you to come on in-the water is warm! When I first started pitching digital, I thought I was never going to...
If you offer digital advertising to your clients, then you know that sometimes it gets overwhelming with all the new and changing digital advertising options available. So here is a “If This, Then That” guide to what you should suggest to clients, based on what they are currently doing with their traditional advertising. “I do direct mail” If the advertiser...
Consumers are watching TV and listening to the radio and the adverting they are consuming while doing so, is having an impact on them: It is driving them straight online. Research shows that 74% of people go online for more information on products and services advertised on TV and Radio. We are not watching TV alone. We may be alone...
With the new year upon us it means brand new advertising budgets as well. Nielsen released their annual report where they survey marketers to find out how and where they are spending their advertising dollars, and what is planned for the upcoming year. Overall, 70% of marketers increased the amount of budget allocated to digital brand advertising in 2014, a...
2014 was a “banner” year for digital growth, both in advertising revenue and time spent with digital media. An eMarketer report estimates that the average US adult will have spent 5 hours and 46 minutes a day in 2014, with digital media. (Their definition of digital media includes online, mobile, and non-mobile connected devices including gaming and streaming devices.) It’s...
Technology is affecting customer behavior and the changes are opening and closing customer touch points with businesses. With businesses in markets across America, the advertising mix is changing, and with that advertising revenues are shifting from legacy media to all things digital. Yet I feel that many in the media sector don’t understand the velocity of the change and...
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