Looking at the entire landscape of digital advertising, there is a plethora of digital products out there. Here at Vici, we have a wheel that we introduce businesses to that incorporates 14 top level products, with lots of elements within each product. In 2022, we saw two products take the lead in usage from our partners. Those two products are...
Since the COVID-19 pandemic, we’ve seen a surge in spending for colleges and universities. At first, a lot of campuses started to promote their online classes. Since then, online classes are still a topic for discussion. But now, we also see an increase in the promotion of specific schools or programs at each college. From English as a Second Language...
As the holidays come into view on the calendar, so do the budget meetings, review meetings, and strategy planning for the upcoming year. A question that we get asked quite often is “How much should I invest into digital advertising next year?” This is a great question, as we are seeing an increase in digital advertising spend throughout the United...
As technology advances, so does the need for creativity. When you can advance both at the same time, that puts you ahead of your competition. That is what we do. We always Beta Test new and innovative technologies to keep our clients on the cutting edge. We want you to have everything that is new and shiny, and an...
Turkey Trots, Macy Day Parade, Black Friday, Menorahs, Hanukkah, Santa Claus, Tree Lightings, and New Year’s! Throw in a few other days like Columbus Day and Veterans Day and you have a whole lot of celebrating being done over the months of October – December. For ideas on Halloween, make sure you read this blog. It’s true. No matter how hard...
The Starbucks Pumpkin Spice latte debuts today, August 30, 2022. Yes, there’s a feeling in the air with marketers, that October is right around the corner. That means pumpkin-spiced everything. Walks to raise money for Breast Cancer Awareness. A high volume of commercials from the politicians who are running for office. Fall is officially upon us, and advertisers have...
Your Google Business Profile allows business owners to have more control over the information which Google displays about businesses when it populates Search results pages and Google Maps. This used to be called Google My Business but has since been renamed. If you’ve ever been to Google and searched for a business name directly, you’ve probably come across something that...
There are very few cities in the world that never sleep. New York City and Las Vegas are the two here in the United States that come to mind. And while I’m based out of Las Vegas, I do have a bedtime and don’t operate 24 hours. What about you and your business, do you operate 24 hours a...
Banking. So many choices to choose from. Do you go with a private bank or credit union? Or do you go with one of the big players with locations all over the country? Now, there are even online banks. How do you know where to go? More importantly, how do they all differentiate themselves? If you’ve been online at any...
The votes were out and now they’re in! No matter what party you represent, your goal is to win the election. Digital Advertising is capable of aiding in your soon to be victory. In fact, in 2020, online spending captured 22% of political ad budgets. http://www.biakelsey.com/u-s-local-advertising-revenue-exceed-161b-2020-according-bia-advisory-services-forecast/ As this number continues to grow annually, it’s important to understand the ins and outs...
Storytelling, one of society’s greatest tools in sharing the narrative that you want people to understand, has changed a lot since the days of fireside chats and Shakespearean stages. If fact, stories in general have, in my opinion, been lost unless they are written in the pages of books. While the art of storytelling has reemerged over the last 6...
Whether you’re a business owner looking for the right product to carry your message to potential customers, or a salesperson looking to help a local business, it’s always nice to see success stories to help solidify your choice in your marketing efforts. There are so many different industries out there. Last year, here are the top 15 verticals that we...
I’m leaving on a jet plane, don’t know when I’ll be back again. (Did you just reread that so you can sing it?) OK, I’m not currently taking a trip, though that sounds amazing right now, but a lot of people are. It’s no wonder that people who were homebound for a majority of 2020, had a lot of time...
Google My Business is an online dashboard that allows business owners to have more control over the information (officially called your “Business Profile”) which Google displays about businesses when it populates Search results pages and Google maps. For example: Google My Business Profiles are used to populate Google Maps, as well as the “Snack Pack” Local Listings. Why is it important to...
If you’ve been looking to buy a home recently, or bought one, you’ve probably overpaid, just like I did earlier this year. If you’ve sold a house this year, you probably made a great return on your initial investment. The real estate market is on FIRE right now across the country, making it the perfect industry to talk to...
Events are back! As mask mandates are lifting across the country more and more events are getting planned every day. From 4th of July celebrations to concerts and festivals, we’re seeing a huge uptick and revival of this category. Shows on the Las Vegas Strip are back, as are sporting events like NHL Playoffs, Major League Baseball, and the...
Point Blank… Streaming services are here to stay. The percentage of people that subscribe to streaming services is increasing every year. This year is no different. As the traditional pay TV service percentage decreases, streaming takes the lead. As an awareness channel, has CTV/OTT hit critical mass in terms of audience scale? According to Media Post 76% of U.S. Households have...
With the United States being the largest market for digital advertising, and the place where many global advertising standards are created, according to BeOp CEO, more and more tech companies are looking to the United States to see where the future of digital advertising is headed. One of the top contenders, as to where digital advertising will head, is Contextual...
Can Co-Op be used for Digital Advertising? Yes. Yes. Yes! If someone told you that you were ignoring a $42 billion opportunity, wouldn’t you want to find out how to get access to that opportunity? According to Marketing Land total co-op available each year stands at $70 billion. And, as of right now, only 20% of that is used for digital advertising. ...
2020 has come to end. How can we possibly know what to expect to happen in 2021?! I’m no psychic and don’t claim to be. But, I did attend a webinar that Borrell Associates hosted last month, and here are some of my key takeaways from their study. Retail sales in 2020 have out performed the last 4 years. Now, that...
There are so many digital terms floating around water coolers and company meetings. One of those terms is “Google My Business Listing.” Has this term come up in conversation around your marketing team? Your executive team? If the answer is no, then pay attention. This is going to be a great tool to help your company. If the answer...
Oh Quaren-tree, Oh Quaran-tree… what will this holiday season be? Pivot left. Pivot right. How many more times can we pivot this year? For some of us, we have already been pioneers in curbside pickup and same day delivery. While we do not know exactly what holiday shopping is going to look like this year, we can be sure that...
In order to understand Cross Platform Advertising, it’s important to first understand its foundation, Mobile Conquesting™, one of our most popular products. It’s also one of the more advanced and sophisticated products we offer. With Mobile Conquesting™, targeting people on their mobile devices (smart phones and tablets), we have the ability to target people by online behaviors and offline behaviors....
Let’s face it…people love their smart phones. Really! And…they can’t really live without them. What would consumers give up instead of their smartphones? Here’s what the Boston Consulting Group found in their survey. We have our phones attached to us at all times, in some form. Whether it’s in your purse, in your pocket, in your bag, or, in most...
At Vici Media, we are all about knowledge. Our team is constantly training and learning and we do the same for our partners. Whether you’re a media company or an ad agency, you can be sure that we’ll continue to help educate you on everything digital advertising. On a day-to-day basis, one of the methods of updating our partners is...
Besides political dollars, there are other opportunities to find digital dollars within the government. This year, the biggest contributor of that is the US Census. The 2020 Census is the largest collection of statistical information on everyone living in the Unites States and is required by the U.S. Constitution. The reason why it’s such an important process is because...
There are many names for Pay-Per-Click (PPC) Ads you may have heard; Google Ads, AdWords, and even SEM (Search Engine Marketing). They all mean the same thing. When it comes down to it, Pay-Per-Click ads are text ads shown on the Google search engine results page when a user searches keywords related to your business. This can happen across...
COVID-19 continues to keep people at home. Businesses are closing operations, people are getting laid off or furloughed, and industries are learning to pivot their business models. This is also true for the automotive industry. There is now a lot of focus on their service departments, since this has been deemed essential. We have also seen a widespread shift...
It’s tough out there right now. We get it. Every day we’re getting bombarded by emails and social media posts from businesses and how they are dealing with our current state of economy and the Corona Virus (COVID-19). With everything going on in our community it’s important for us to stay positive and stay focused as much as possible. ...
Blaze. Burn. Get baked. Ganja. Smoke bud. 4/20. Hash. Wake n’ Bake. There are definitely more terms that refer to cannabis than there are ways to advertise for it. In an industry that’s seen massive growth and expansion, there is constant uphill battles when it comes to finding out what’s a possibility and what’s not in the marketing world. It’s not easy to uncover...
Anywhere you look, you’re going to see trends for the new year, trends for the new decade, and all sorts of news about the “visionary” year of 2020. Looking ahead, here are a few key things to watch out for as you plan and finalize your marketing budgets. Instagram Ads – We all know Instagram as Facebook’s little brother. But,...
With Advertisers increasing their digital video advertising budgets an average of 25% , it may be tough to decipher which video products they’re using as part of their marketing mix. For instance, in Mobile video alone in 2018, brands spent over $30 billion in mobile video alone. So how do you know if what you’re doing is going to...
With 465 commercial casinos throughout the United States, according to Statista , there’s bound to be one near you, and maybe in your market. As we’ve seen for years, Casinos market heavily. It’s not about whether or not they have marketing dollars, but how can you secure your share of those dollars digitally? What products are good for them? There...
Election season is basically upon us, and we know that every election year, there are so many changes within the economy. What businesses are going to spend what, and where are they going to spend it? Before we look at 2020, let’s take a quick look at how 2019 digital ad spending will most likely end. Here’s a quick chart...
There’s a lot to know about Digital. In fact, there’s a TON of information out there. However, it doesn’t need to be complicated. What is Digital Advertising? This is when you buy advertising space across websites, mobile apps, and even social media platforms, like Facebook and Instagram, where audiences are targeted with the help of specific information about their online...
According to a survey by BIA’s Local Advertising Forecast, the professional service industries will spend $2.5 Billion on mobile ads in 2019. These industries include law firms and legal businesses along with engineering, architects and computer/technology services. These are the industries that will spend the most. Other industries within this vertical include accounting (CPAs), advertising agencies, photography services, and...
When Apple’s Siri first came out back in 2011 the technology was a novelty. It was cool to test out and sometimes provided informative results, but often the results were laughable. Not many people predicted voice search would become a major digital trend of the future. Voice search is defined as a speech recognition technology that allows users to search by saying...
In short, the answer is yes! But, to get a good look at what works and what doesn’t, let’s take a deeper dive into how much they are spending, and what they are spending that money on. According to TheFinancialBrand.com, Credit Unions spend between $9.92 – $14.83 per member on advertising. Now, that number can vary depending on the size of the Credit...
If you’re asking this on your way in to get a renewal, you’re already too late…. First, let’s look at some of the most common reasons renewals DON’T happen: 1. You didn’t hold a proper Customer Needs Analysis meeting because you don’t have access to the end client. 2. You assume what the client’s goals are without discussing it with them. 3. You...
Want to know what medium do adults in the US use the most during an average day? Well, that depends on the time of day according to a new study by Nielsen. The folks at Marketing Charts put together a great graphic illustrating when people use which mediums the most. Highlights of the study are: Just over a third (34%)...
As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng. Breweries. Breweries are popping up all over the country. Their individual spin on some classic...
Video. Is it worth the investment to have a video created and include it in your digital marketing? The answer is yes. In almost every aspect of Digital Marketing, we have seen not only an increase in using video, but an increase in the interaction with digital ads created by businesses. (photo credit: Ad Week) According to SingleGrain: 70% of consumers say...
Earlier this year, eMarketer, Marketing-Interactive, and CNBC all predicted that digital ad spend would surpass 50% of advertising dollars in the U.S. Turns out they were right. Currently, according to MAGNA, digital ad spend in the U.S. will surpass 51%, 51.5% to be exact. That equates to about $160 billion dollars! That’s a lot of money! Leading the digital ad spend...
As we know, Facebook has been under scrutiny when it comes to their targeting capabilities and what they can/cannot do. Earlier this year, we learned that Facebook was removing many 3rd party categories from their targeting offerings and that they would take effect October 1st, 2018 (link here: http://vicimediainc.com/why-i-love-facebook-collection-ads/). This impacted many categories, including automotive, charitable donations, financial, job role,...
They’re making a list and checking it twice. But, it’s not to see who’s naughty or nice. Parents are checking to make sure that a car is now on their Back-to-School list. According to Nielsen Scarborough 22% of households with a child in college are also planning on buying a new or used car during the upcoming year. What does...
Digital Advertising is great, we all agree and that’s why you’re reading this. To begin your campaign with ease, we want you to have access to any and all tools that can make your job easier. We sometimes have limitations as to how we can target (i.e. radius, zip code, city, state, country), there are times when businesses want to...
Many companies are increasing their usage of email marketing. One of those industries increasing email marketing is nonprofits, who last year increased their email communication by just over 11%. Now whether those emails were for fundraising, brand building, strengthening relationships or just improving communications, there’s a value to it. Speaking to the fans of your business, or organization, is...
According to the English Dictionary, “Keeping up with the Joneses” means to always want to own the same things as your friends or neighbors, because you are worried about seeming less important socially than they are. Does this happen in the advertising world? You bet! In fact, that’s what some advertisers are banking on. Meet geo-retargeting look-a-like. This product targets...
2017 saw record growth in Digital Advertising dollars throughout the United States. According to the Interactive Advertising Bureau, those dollars are actually $40.1 BILLION. And, that’s just for the first half of 2017. $40.1 billion represents a 23% increase over the same time period in 2016. What can we take from that? Businesses are spending money on digital advertising, and...
“You can’t buy a good reputation; you must earn it.” These are words from the famous Harvey Mackay. It’s never been truer than now, when your online reputation can make or break your business. With 92% of consumers hesitating to buy a product or service from someone that doesn’t have any reviews, and 88% of consumers trusting online reviews, what...
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