If you’re asking this on your way in to get a renewal, you’re already too late…. First, let’s look at some of the most common reasons renewals DON’T happen: 1. You didn’t hold a proper Customer Needs Analysis meeting because you don’t have access to the end client. 2. You assume what the client’s goals are without discussing it with them. 3. You...
Google Analytics is a terrific platform for understanding more about how visitors use your website. However, keep in mind that it is not tracking data the same way that log servers track clicks. Click data is based on ad server logs from the ad exchange(s). Analytics data (such as Google Analytics), is based on cookies or page loads. HOW GOOGLE ANALYTICS...
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