When should you Geo-Target and when should you Geo-Fence and what is the difference?
There are several “geo” terms in digital advertising, and it can be complicated to determine which option is best for your campaign. With so many opportunities and choices it is important to understand the differences. First let’s define our “Geo” terms: Geo-Targeting (Geographic Targeting): all digital ads are geographically targeted meaning we serve ads to specific geographic areas like a city, zip codes, or...