Typically, when we double something, it’s a good thing. You can’t have a bad day if you get a double scoop ice cream cone, a double cheeseburger, or you double your salary. The same holds true when it comes to digital advertising. One hesitation with business owners that maybe aren’t familiar with digital advertising or have done it in the [...]
In a world of video there are so many terms out there. Video, OTT, Linear TV, Cable TV, Broadcast TV, CTV, ATV, Pre-roll and more! Hence the confusion. In a recent study done by Borrell Associates shows that more than 50% of small and medium-sized businesses DO NOT know what OTT is. That is a staggering number. Part of the [...]
Point Blank… Streaming services are here to stay. The percentage of people that subscribe to streaming services is increasing every year. This year is no different. As the traditional pay TV service percentage decreases, streaming takes the lead. As an awareness channel, has CTV/OTT hit critical mass in terms of audience scale? According to Media Post 76% of U.S. [...]
Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry. It seems like no matter [...]
If the terms “Ew, David” or “Carole Baskin” or “Strike First, Strike Hard, No Mercy”, mean anything to you, you have most likely watched Over The Top (OTT) programming. OTT is video programming that a user is watching through the Internet, instead of watching through traditional cable or broadcast. While this year has brought a lot of turmoil to consumers, [...]
Everything you read and hear in the news right now is all about the coronavirus and it is being compared to the 1918-1920 flu pandemic, so I wanted to take a look and see how far we have come in the technology world in the past 100 years: 1920: “Extra! Extra! Read All About It!” is what people would yell [...]
It’s tough out there right now. We get it. Every day we’re getting bombarded by emails and social media posts from businesses and how they are dealing with our current state of economy and the Corona Virus (COVID-19). With everything going on in our community it’s important for us to stay positive and stay focused as much as possible. As [...]
In the Disney movie “Up”, there is a dog named Dug that gets distracted easily every time he sees a squirrel. No matter what he is doing, if he sees a squirrel, he stops and tracks it. In today’s marketing and advertising world, we are all “Dug’s” that are bombarded with several squirrels a day. There are so many advertising [...]
‘Tis the season, but not the season you might think I’m talking about. It’s resolution season; the time of year where people reflect on the past year and come up with a, “New Year, New You” resolution. Some of the most common resolutions that people make are to lose weight, exercise, spend more time with family, get organized, etc.. Another [...]
Digital opportunities continue to boom and explode. It was forecasted in 2019 digital ad spending will rise by 17.6% to $333.25 billion. That means for the first time, digital will account for roughly half of the ad market. Some of the top digital trends on the rise are video marketing, artificial intelligence and chat boxes. Video Marketing is anticipated to [...]
“Do you want to cut the cord?” That’s a question that is most commonly asked in hospitals, but it’s also a question that’s on the rise in households. The way that people are consuming their favorite television shows is shifting gears, and people are now able to watch what they want, when they want. Some consumers no longer pay a [...]
With the rapid changes in digital video it’s hard to keep up with all the new terms for how video content and ads are delivered to consumers. As you are probably aware video ads are considered to be one of the premiere ways to reach consumers. Videos will represent 82% of the web traffic by 2021, and 64% of users [...]