Tag - artificial intelligence

What is a Xiaomi Mi Box?

We’ve all been there. You’re in a social setting where you don’t really know anyone, but it’s a social setting, so you’re supposed to be…social. For some, this comes very easy and for others, it causes panic. In these situations, there are a couple staples you can use to start that awkward small talk, like asking where you’re from or...

Google Launches Generative AI Ads in Search: A Game-Changer for Digital Advertising

Are they listening? How did they know I was looking for patio furniture and I am interested in trying a new shaving cream gel? One may ask when you receive ads relevant to your thoughts and conversations. AI struts into the room and proclaims, “It was me!”. In the ever-evolving landscape of digital advertising, technology continues to redefine how brands engage...

Are You Reaching Road Warriors This Summer?

When looking at the days of the week, my favorite day isn’t Saturday or Sunday, or even Friday; it’s Thursday. Thursday is when you’re close to the weekend and you have the whole weekend to look forward to, including a Friday night. May is my version of Thursday when it comes to months because we are getting so close to...

Are You Using a List to Target Consumers?

You make one for the week, you make one for grocery shopping, you make one for going on vacation, and you even make one for the big guy in red to check over in December, and he does that twice. Lists. They have been around forever and are very helpful for making sure you don’t forget anything, and that you...

Are You Investing in Digital this Political Season?

The “ber” months are approaching quickly and that means cooler weather, reasons to eat a lot of pie, and everyone’s favorite- political season. That’s right, political season is already ramping up and we are seeing and hearing ads for all sorts of political races from local ballots to nationwide races. This year, political ad spending is set to smash records...

Do You Know How to Speak Digital?

It’s one of my favorite episodes of Friends; The One Where Everybody Finds Out. Monica and Chandler are dating, and Joey is the only one that knows but Rachel and Phoebe eventually find out, except Monica and Chandler don’t know that they know. “They don’t know that we know they know we know.” Sometimes this is how it can feel when...

Are You Using the Latest, Most Innovative Digital Products?

Mirror Mirror on the wall; what is one of the most innovative digital products of them all? If you guessed Social Mirror™ ads, you nailed it! This is a product that we launched back in November of 2020 and in less than a year it has gained enough popularity to become the second most used digital...

Want Google To Feature Your Job Posting For Free On Search Results Pages?

I’m guessing the answer is yes? Have you noticed that Google has started featuring job listings in the organic section of the search engine results page when you put in keywords related to a job? For example, if you searched “digital media jobs Elmira NY” you could get a results page like this: The listings at the top aren’t paid search...

How Can Auto Dealers Use Advanced Digital Advertising?

Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry. It seems like no matter...

Is OTT Part of Your Marketing Mix?

If the terms “Ew, David” or “Carole Baskin” or “Strike First, Strike Hard, No Mercy”, mean anything to you, you have most likely watched Over The Top (OTT) programming. OTT is video programming that a user is watching through the Internet, instead of watching through traditional cable or broadcast. While this year has brought a lot of turmoil to consumers, business...

Are You Taking Advantage of Digital Advertising for the Holidays?

It’s the most wonderful time of the year! Schools are back in session (somewhat), the nights and mornings are getting cooler, and the sun is setting earlier. Personally, I like to get every last bit out of summer that I can and consider summer to begin on Memorial Day weekend and go until midnight of the first day of Fall,...

Top Digital Advertising Trends for 2020

Anywhere you look, you’re going to see trends for the new year, trends for the new decade, and all sorts of news about the “visionary” year of 2020.  Looking ahead, here are a few key things to watch out for as you plan and finalize your marketing budgets. Instagram Ads – We all know Instagram as Facebook’s little brother.  But, Facebook’s...

Facebook Event: AI in Action

On Halloween Eve I stepped into the Los Angeles Facebook offices for an agency event called “AI in Action” a training focused on how using Artificial Intelligence (AI) within the Facebook platform can help enhance the overall performance of campaigns.  Their office was highly secure (three checkpoints with a government ID to get in) but once inside I was greeted...

What Is Artificial Intelligence Targeting With Digital Ads?

To some AI sounds superficial or in many ways impossible. AI technology is super sophisticated and therefore can be very hard to comprehend. Therefore, many do not realize how powerful this strategy can be for businesses online. In its simplest form, AI is showing your display or video ads to people across all devices, using machine learning to target consumers based on who is engaging with the...