Andy Williams said it best when he said “it’s the most wonderful time of the year.” 2024 is now just a few weeks away and we have served over 1.9 billion impressions this year. Let’s take a look at the top 10 verticals for campaigns in 2023: • Health Care Services • Events/Concerts/Fireworks • Education • Automotive • Non-Profit/Arts • Family Services/Health Clubs • Financial-Banks-Credit Unions •...
You make one for the week, you make one for grocery shopping, you make one for going on vacation, and you even make one for the big guy in red to check over in December, and he does that twice. Lists. They have been around forever and are very helpful for making sure you don’t forget anything, and that...
Since the COVID-19 pandemic, we’ve seen a surge in spending for colleges and universities. At first, a lot of campuses started to promote their online classes. Since then, online classes are still a topic for discussion. But now, we also see an increase in the promotion of specific schools or programs at each college. From English as a Second Language...
The Starbucks Pumpkin Spice latte debuts today, August 30, 2022. Yes, there’s a feeling in the air with marketers, that October is right around the corner. That means pumpkin-spiced everything. Walks to raise money for Breast Cancer Awareness. A high volume of commercials from the politicians who are running for office. Fall is officially upon us, and advertisers have...
The “ber” months are approaching quickly and that means cooler weather, reasons to eat a lot of pie, and everyone’s favorite- political season. That’s right, political season is already ramping up and we are seeing and hearing ads for all sorts of political races from local ballots to nationwide races. This year, political ad spending is set to smash...
Everywhere you go, look, and turn, there are different types of advertisements for retail establishments. Just this morning I heard a Chick-fil-A ad on the radio for a new location opening just 6 miles from my house (I am in trouble), I also received a text message ad for a 20% off Bed, Bath, and Beyond coupon, and yesterday...
Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry. It seems like no...
I was at the grocery store the other day and as I was waiting to check out (six feet behind the person in front of me of course) I caught myself staring at the cashier. I was thinking that he looked familiar, but I could not put my finger on who it was or how I knew him. The...
With the COVID-19 pandemic we’ve seen a consumer shift like no other. With millions of people out of work or working from home, their behavior with devices while quarantined has dramatically changed. Advertisers need a way to target their customers when they are at home on their mobile devices. With our new Address Targeting product, we have that solution. Being...
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