Tag - online audio

What Products Can Show How Many People Saw Your Ad and Went to Your Store?

Advertising methods have evolved significantly throughout history. In the early days of business, long before the digital age, companies used various strategies to promote their products and services. During the Middle Ages, local markets were common and town criers played a significant role in advertising. They would announce the arrival of merchants and their wares and shop signs had images...

How Are You Overcoming Digital Objections?

Being in sales can really make you relate to the life of a toddler in the sense that they are constantly told “no”. For example, when my three-year-old wants to wear shorts but it’s snowing outside, he hears “no”. When he refuses to eat his dinner but asks for ice cream before bed, he again hears “no”. When he wants...

Are You Using Digital for Recruitment?

Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023) R-E-C-R-U-I-T- Find out how to do it dig-it-tal-ly! It seems like no matter where you’re going these days, you’re constantly seeing signs hanging in the windows or in the ground outside a business stating, “We’re Hiring” or “Apply Here” or “Join Our Team.”  I’ve seen it everywhere; the grocery...

Are Your Digital Ads Being Served on Legitimate Websites and Apps?

Typically, when we double something, it’s a good thing. You can’t have a bad day if you get a double scoop ice cream cone, a double cheeseburger, or you double your salary. The same holds true when it comes to digital advertising. One hesitation with business owners that maybe aren’t familiar with digital advertising or have done it in the...

Want Google To Feature Your Job Posting For Free On Search Results Pages?

I’m guessing the answer is yes? Have you noticed that Google has started featuring job listings in the organic section of the search engine results page when you put in keywords related to a job? For example, if you searched “digital media jobs Elmira NY” you could get a results page like this: The listings at the top aren’t paid search...

How Can Auto Dealers Use Advanced Digital Advertising?

Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry. It seems like no matter...

What are some unique ways to advertise during a down time?

It’s tough out there right now.  We get it.  Every day we’re getting bombarded by emails and social media posts from businesses and how they are dealing with our current state of economy and the Corona Virus (COVID-19).  With everything going on in our community it’s important for us to...