Tag - instagram

Threads by Meta: A New Chapter in Social Media Storytelling

In the fast-paced world of social media, where trends come and go, one innovation is making waves and transforming the way we connect, share, and engage online - Threads by Meta. Threads, the brainchild of Meta, formerly known as Facebook, is an exciting new chapter in social media storytelling that has taken the digital landscape by storm. Let’s explore...

Are You Reaching Road Warriors This Summer?

When looking at the days of the week, my favorite day isn’t Saturday or Sunday, or even Friday; it’s Thursday. Thursday is when you’re close to the weekend and you have the whole weekend to look forward to, including a Friday night. May is my version of Thursday when it comes to months because we are getting so close...

How can I use Social Media Stories to promote my business?

Storytelling, one of society’s greatest tools in sharing the narrative that you want people to understand, has changed a lot since the days of fireside chats and Shakespearean stages.    If fact, stories in general have, in my opinion, been lost unless they are written in the pages of books. While the art of storytelling has reemerged over the last 6...

Are You Reaching Consumers While they are Using Apps?

How many times have you been trying to hang a picture on a wall and you want to see if it’s level, but you’re too lazy to go out to the garage or basement and get a level? Well, now you don’t have to because there’s an app for that! There is also an app that you can use...

How Can Auto Dealers Use Advanced Digital Advertising?

Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry. It seems like no...

What are Social Mirror Ads?

It can be difficult to decide which social media channels to advertise on. Are you good on Facebook and Instagram or do you need to be on TikTok and Snapchat as well? What about LinkedIn and Pinterest or is that spreading the budget and audience too thin? How do you do all the things? Enter Social Mirror Ads! (Click on...

How Are You Reaching Consumers Impacted by the Pandemic?

I was at the grocery store the other day and as I was waiting to check out (six feet behind the person in front of me of course) I caught myself staring at the cashier. I was thinking that he looked familiar, but I could not put my finger on who it was or how I knew him. The...

Top Digital Advertising Trends for 2020

Anywhere you look, you’re going to see trends for the new year, trends for the new decade, and all sorts of news about the “visionary” year of 2020.  Looking ahead, here are a few key things to watch out for as you plan and finalize your marketing budgets. Instagram Ads – We all know Instagram as Facebook’s little brother.  But,...

What Are Top Digital Advertising Industries For 2019? (Example)

As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng. Breweries. Breweries are popping up all over the country. Their individual spin on some classic...

Do Video Ads Work For Small Businesses?

Video.  Is it worth the investment to have a video created and include it in your digital marketing?  The answer is yes. In almost every aspect of Digital Marketing, we have seen not only an increase in using video, but an increase in the interaction with digital ads created by businesses. (photo credit: Ad Week) According to SingleGrain: 70% of consumers say...

IRS Contributes 3rd Party Income Data to Facebook (Example)

As we know, Facebook has been under scrutiny when it comes to their targeting capabilities and what they can/cannot do. Earlier this year, we learned that Facebook was removing many 3rd party categories from their targeting offerings and that they would take effect October 1st, 2018 (link here: https://vicimediainc.com/why-i-love-facebook-collection-ads/). This impacted many categories, including automotive, charitable donations, financial, job role,...

Digital Advertising continues to grow year over year!

  2017 saw record growth in Digital Advertising dollars throughout the United States.  According to the Interactive Advertising Bureau, those dollars are actually $40.1 BILLION.  And, that’s just for the first half of 2017. $40.1 billion represents a 23% increase over the same time period in 2016.  What can we take from that?  Businesses are spending money on digital advertising, and...

Warmer Weather = Digital Opportunity

Now is the time to market to consumers thinking about home repairs! The IAB’s Digital Influence on Home Improvement Plans analysis showed that 22% of consumers who were working on home improvement projects were influenced by ads on mobile, social media and desktop. That is a huge opportunity for advertisers looking to showcase how they might meet all the home improvement...

Facebook Still King Of All Media

What’s the #1 social network among people 18-29 years old? Instagram? Twitter? Nope, Facebook. The common misconception is that millennials – especially young millennials and Gen Z, no longer use Facebook. Actually, 88% of online users aged 18-29 use Facebook, making that demographic Facebook’s largest. And while Facebook’s percentage of older adults is growing, interestingly it is not coming...

Using Video on Facebook and Instagram

Facebook is consistently looking for better ways for advertisers to reach more of their users. Recently, this has led to substantial targeting changes and improvements to both Facebook and their image based counterpart, Instagram. One of the biggest changes, aside from the redesign of the iconic Instagram logo, has been the increase in features available with video advertising on...

Digital Video Ad Spend is Experiencing Major Growth

If you’re looking for a new trend that isn’t high-waisted shorts or man buns, look no further than digital video.  Recent studies have found that digital video spending is on the rise, and shows no signs of slowing down. It looks like this year’s digital and mobile video ad spend will be about 85% more than it was in...

Helpful Hints for Making Successful Carousel Ads

A carousel is no longer only found at carnivals and parks. Now, you see carousels all the time on your Facebook or Instagram News Feed (and may not even notice). Carousel ads are a rotating group of up to five images that allow you to show your consumers more of what you offer. They are shown as native ads...

Instagram Continues to Grow

If you want to target customers under the age of 35 in your next digital campaign, Instagram is the platform for you. Instagram is continuously growing, and with that growth, is becoming a major player in the mobile social media game. According to an article by eMarketer, this year 89.4 million people in the United States will be scrolling...

Facebook Adding “Holiday Shopping” Ad Targeting Category

Facebook has announced that starting on Thanksgiving and running through New Year's Day they will let advertisers target ads on Facebook and Instagram to people who publish posts related to the holidays. How will they do this? Facebook looks for holiday-related keywords in people’s posts, what they like, comment on and share. This means advertisers can zero in on people who are...

How To Use Facebook & Instagram Ads For Automotive Dealers

With all the new Facebook and Instagram ad targeting options for automotive dealers, you need a “cheat sheet” to remember all the available options!  We’ve been testing this platform for automotive dealerships with stellar results.  Here are the basics you should know if this is an important vertical for you, and you can print it out and use for...

Facebook Advertising… in a Nutshell!

If you haven’t already noticed, Facebook is everywhere and it’s not going away anytime soon. But that’s OK. With over 72% of online adults using the platform, the highest of any of its social counterparts, Facebook has become an advertising goldmine. It’s not every day that you find an advertising platform that can let you target individuals down to...

Instagram: Marketing’s Rising Star.

Instagram launched in October, 2010, as an easy way to upload and share photos with people who shared similar interests. Their app quickly became a staple for smart phone owners around the world, garnering over one million users in just two months. This early success did not go unnoticed either. Two years later, they joined Facebook as the sites premier...