Tag - display

Are Your Digital Ads Being Served on Legitimate Websites and Apps?

Typically, when we double something, it’s a good thing. You can’t have a bad day if you get a double scoop ice cream cone, a double cheeseburger, or you double your salary. The same holds true when it comes to digital advertising. One hesitation with business owners that maybe aren’t familiar with digital advertising or have done it in...

What Is Keyword Targeting? (No, it’s not PPC!)

Did you know that almost half of searches do NOT start with a search engine, but rather on a specific website where people are looking for information?  This means that simply doing paid search ads isn’t enough for local businesses to break through with their advertising.  In 2016 it is projected that display advertising will surpass paid search ads...