Tag - On-Site Visit Tracking

What are Scrolling Banner Ads?

Eat. Sleep. Scroll. We all do it. Whether you are mindlessly scrolling social media, scrolling through an article you’re reading, or vigorously scrolling to get to the bottom of a page to just get the darn recipe (this one drives me nuts!), it has just become second nature to scroll. While we are all used to that kind of scrolling,...

What Products Can Show How Many People Saw Your Ad and Went to Your Store?

Advertising methods have evolved significantly throughout history. In the early days of business, long before the digital age, companies used various strategies to promote their products and services. During the Middle Ages, local markets were common and town criers played a significant role in advertising. They would announce the arrival of merchants and their wares and shop signs had images...

OTT & On-Site Visit Tracking: Two Great Strategies Come Together

In my last blog OTT/Connected TV AND On-Site Visit Tracking has ARRIVED, I referenced the Jetsons and Saturday morning cartoons, which I know showed my age. If you are old enough to have experienced Saturday morning cartoons and the Jetsons, you may also recognize this next reference as well! During those Saturday morning cartoon marathons, we...

How Can Auto Dealers Use Advanced Digital Advertising?

Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry. It seems like no matter...