Andy Williams said it best when he said “it’s the most wonderful time of the year.” 2024 is now just a few weeks away and we have served over 1.9 billion impressions this year. Let’s take a look at the top 10 verticals for campaigns in 2023: • Health Care Services • Events/Concerts/Fireworks • Education • Automotive • Non-Profit/Arts • Family Services/Health Clubs • Financial-Banks-Credit Unions •...
How are you doing with your New Year’s Resolution? Have you skipped the gym already? Have you polished off that bag of Cheetos all by yourself? Have you already thrown out your 40oz Stanley mug because carrying around 40oz of water turns out to be way more annoying than you thought? Or maybe you have changed out water for...
Let’s play a game where you guess what generation I am classified from clues that I give you. First clue is that I am in bed every night at 8:30pm. Second clue is that I don’t have a TikTok account. Third clue is that I have seen Engelbert Humperdinck live in concert…twice. From those three stats, you might say...
Being in sales can really make you relate to the life of a toddler in the sense that they are constantly told “no”. For example, when my three-year-old wants to wear shorts but it’s snowing outside, he hears “no”. When he refuses to eat his dinner but asks for ice cream before bed, he again hears “no”. When he...
There are very few cities in the world that never sleep. New York City and Las Vegas are the two here in the United States that come to mind. And while I’m based out of Las Vegas, I do have a bedtime and don’t operate 24 hours. What about you and your business, do you operate 24 hours a...
Yes, it CANnabis! Cannabis is a budding industry and is really starting to grow like a weed as more states start to legalize recreational use of marijuana. Support for legal marijuana is at an all-time high (no pun intended) of 68%, with the percent being even higher among 18 to 29 year old’s at 79%. With more and more...
All before 8:00 this morning, my mind was racing about making sure I remembered all of what I had to do today. Obviously I made a mental list, but who actually remembers what is on the list when the time comes when you need it? All before I had breakfast I had to remember to turn the pool on...
Picture walking into a store with an intent to browse products and perhaps make a purchase, and no one greeted you, how would you feel? What if you had questions and needed answers and the staff just stared blankly back and ignored you, would you leave? I would. Now picture your website as your online presence, in essence your online...
I am so passionate about conversions that when I talk about them, I have this image of Madonna signing “Con-ver-sions” into a microphone with her white gloves on, to the same tune and beat as “Like a Virgin”- Anyone else? No? Well, you should! Conversions can take a mediocre digital campaign and make it a stellar digital campaign. Why all the hype when...
Digital opportunities continue to boom and explode. It was forecasted in 2019 digital ad spending will rise by 17.6% to $333.25 billion. That means for the first time, digital will account for roughly half of the ad market. Some of the top digital trends on the rise are video marketing, artificial intelligence and chat boxes. Video Marketing is anticipated to climb...
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