Tag - YouTube

Are You Taking Advantage of Video Ads? 2020 is the Year of Video

In the Disney movie “Up”, there is a dog named Dug that gets distracted easily every time he sees a squirrel. No matter what he is doing, if he sees a squirrel, he stops and tracks it. In today’s marketing and advertising world, we are all “Dug’s” that are bombarded with several squirrels a day. There are so many advertising messages thrown at...

Digital Advertising: A History Lesson

When you think of where digital marketing is in 2015, I'm amazed everyday at how quickly advancements are being made to deliver beautiful marketing to the sophisticated web users.  As web users we expect a lot.   We are more informed about our purchases being made online and offline.   We have means of communicating to other consumers to...

“How To…” Take Advantage of a New Digital Marketing Trend

Do you know how to survive a shipwreck?  What about tie a tie, change a tire, apply makeup, dance the Whip/Nae Nae, or cook the perfect poached egg?  You can  learn these skills and more through step-by-step instructional videos on YouTube.  And consumer's love these handy tutorials.  Google says that YouTube how-to video searches have increased 70% this year...