Starting in March 2020 and continuing into June many businesses suffered considerable loss of revenue forcing businesses to close, make layoffs, or to restructure their business models. However, we’ve seen that some businesses were able to soar and pivoted successfully to weather the storm. This is a time where committed marketers can rise to the top. We have to pivot [...]
Besides political dollars, there are other opportunities to find digital dollars within the government. This year, the biggest contributor of that is the US Census. The 2020 Census is the largest collection of statistical information on everyone living in the Unites States and is required by the U.S. Constitution. The reason why it’s such an important process is because the [...]
Everything you read and hear in the news right now is all about the coronavirus and it is being compared to the 1918-1920 flu pandemic, so I wanted to take a look and see how far we have come in the technology world in the past 100 years: 1920: “Extra! Extra! Read All About It!” is what people would yell [...]
Picture walking into a store with an intent to browse products and perhaps make a purchase, and no one greeted you, how would you feel? What if you had questions and needed answers and the staff just stared blankly back and ignored you, would you leave? I would. Now picture your website as your online presence, in essence your online [...]
There are many names for Pay-Per-Click (PPC) Ads you may have heard; Google Ads, AdWords, and even SEM (Search Engine Marketing). They all mean the same thing. When it comes down to it, Pay-Per-Click ads are text ads shown on the Google search engine results page when a user searches keywords related to your business. This can happen across any [...]
Historically when it comes to ad buying you have two giants fighting for business ad dollars: Google and Facebook. Globally, Google is the largest digital ad seller in the world in 2019, accounting for 31.1% of ad spending, or $103.73 billion. Facebook has cut the Google lead in half with $67.37 billion in net ad revenues. In 2019 Amazon netted [...]
I think it is safe to say that as consumers, we have pretty much grown accustomed to being served ads whenever we go on the internet whether we’re looking at the news, the weather, pop culture, playing games, or are using various apps. If digital ads are not going away, wouldn’t you rather be served ads for things you are [...]
COVID-19 continues to keep people at home. Businesses are closing operations, people are getting laid off or furloughed, and industries are learning to pivot their business models. This is also true for the automotive industry. There is now a lot of focus on their service departments, since this has been deemed essential. We have also seen a widespread shift in [...]
A few years ago, I was watching the Super Bowl and the most ridiculous commercial came on. It was a woman that was overly in love with her son and throughout the commercial she was being dragged in a laundry basket behind a car, played a two faced janitor at his school while he was eating lunch, popped up from [...]
Times are tough. We get it. It has affected every person, every business and every business owner in a multitude of ways. It is important to remember it is an emotional time, but it also can be a time that as a seller and marketer you can still rise to the top. First and foremost, take off your seller hat [...]
With the COVID-19 pandemic we’ve seen a consumer shift like no other. With millions of people out of work or working from home, their behavior with devices while quarantined has dramatically changed. Advertisers need a way to target their customers when they are at home on their mobile devices. With our new Address Targeting product, we have that solution. Being [...]
It’s tough out there right now. We get it. Every day we’re getting bombarded by emails and social media posts from businesses and how they are dealing with our current state of economy and the Corona Virus (COVID-19). With everything going on in our community it’s important for us to stay positive and stay focused as much as possible. As [...]
We, at Vici, have a lot of experience working remotely. We have your back on this and want to share our best tips and tools! Remember, no one will be able to interpret or present your capabilities better than you! Much like the Telephone game you may have played as a child, at best, the presentation gets distorted by someone [...]
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023) I became a mom for the first time in July of 2018. You get a lot of advice as an expecting parent like “sleep when the baby sleeps”, and “don’t be afraid to ask for help when you need”, and “make sure to take time for yourself”. [...]
According to the National Association of Realtors there are 1,384,166 total registered members for the month of January 2020. Why does this matter? They all need digital marketing. With numbers like that, you are bound to know an agent. Maybe multiple agents? Maybe one in your very own neighborhood or your family? You know who they are because they are [...]
In the Disney movie “Up”, there is a dog named Dug that gets distracted easily every time he sees a squirrel. No matter what he is doing, if he sees a squirrel, he stops and tracks it. In today’s marketing and advertising world, we are all “Dug’s” that are bombarded with several squirrels a day. There are so many advertising [...]
So many listeners out there, but how much are we listening? Personally, I would say I spend 2-3 hours a day listening to some type of online audio. In our household alone we account for 7 hours a day, at least! The average user of online audio spends about 16 hours and 43 minutes a week! So, to answer the [...]
Have you ever been out with friends or met someone new, and right off the bat they tell you that you look like someone or have a doppelgänger? It’s always interesting to hear what they say next because it can completely change the mood of the night. Maybe it is someone that you will take as a compliment, or maybe [...]
Are you down with OTT? You should be! Recent data shows more than half of all American adults are devouring over the top (OTT) content, and it is not a passing fad. Ask friends for advice on a new show to watch or ask co-workers what movies they recently caught. You are not going to hear them talking about traditional [...]
Blaze. Burn. Get baked. Ganja. Smoke bud. 4/20. Hash. Wake n’ Bake. There are definitely more terms that refer to cannabis than there are ways to advertise for it. In an industry that’s seen massive growth and expansion, there is constant uphill battles when it comes to finding out what’s a possibility and what’s not in the marketing world. It’s [...]
