Tag - political

Are You Investing in Digital this Political Season?

The “ber” months are approaching quickly and that means cooler weather, reasons to eat a lot of pie, and everyone’s favorite- political season. That’s right, political season is already ramping up and we are seeing and hearing ads for all sorts of political races from local ballots to nationwide races. This year, political ad spending is set to smash...

What Types of Businesses Are and Are Not Allowed to Digitally Advertise?

One of my favorite games to play when I was a kid was “Red Light, Green Light”. This is a game where one person is “it” and stands a good distance away from the other players with their back to rest of the group; this person is considered the traffic light. The other players stand in a line and...

Household IP Targeting: Direct Mail For The Internet

The mail arrives daily in the usual way, but the mail that makes it into my house depends solely on who brings the mail from the mailbox.  While everyone usually brings in the bills, the rest is dependent on who physically carries the mail from the box to the counter.  Currently I’m tossing anything from car dealerships (my husband...

How To Tap Into Local Political Campaign’s Digital Dollars!

According to Borrell Associates “Online political spending in 2016 across local, state, and national campaigns projected to hit $1 billion.”  That is a 500% increase since 2012.  Of that $1 Billion, 500 Million is expected to be spent on local elections.  In fact, the average town council race candidate will spend $47,000.  Politicians are absolutely allocating ad budgets for digital,...