Tag - Native Ads

Should You Advertise During Your Slow Season?

How are you doing with your New Year’s Resolution? Have you skipped the gym already? Have you polished off that bag of Cheetos all by yourself? Have you already thrown out your 40oz Stanley mug because carrying around 40oz of water turns out to be way more annoying than you thought? Or maybe you have changed out water for...

Can Digital be Used for Marijuana Campaigns?

Yes, it CANnabis! Cannabis is a budding industry and is really starting to grow like a weed as more states start to legalize recreational use of marijuana. Support for legal marijuana is at an all-time high (no pun intended) of 68%, with the percent being even higher among 18 to 29 year old’s at 79%. With more and more...

What Digital Products work best for Banks and Credit Unions?

Banking.  So many choices to choose from.  Do you go with a private bank or credit union?  Or do you go with one of the big players with locations all over the country?  Now, there are even online banks.  How do you know where to go?   More importantly, how do they all differentiate themselves? If you’ve been online at any...

Are You Using Digital for Recruitment?

Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023) R-E-C-R-U-I-T- Find out how to do it dig-it-tal-ly! It seems like no matter where you’re going these days, you’re constantly seeing signs hanging in the windows or in the ground outside a business stating, “We’re Hiring” or “Apply Here” or “Join Our Team.”  I’ve seen it everywhere; the...

Are You Reaching Consumers While they are Using Apps?

How many times have you been trying to hang a picture on a wall and you want to see if it’s level, but you’re too lazy to go out to the garage or basement and get a level? Well, now you don’t have to because there’s an app for that! There is also an app that you can use...

Are You Taking Advantage of Digital Advertising for the Holidays?

It’s the most wonderful time of the year! Schools are back in session (somewhat), the nights and mornings are getting cooler, and the sun is setting earlier. Personally, I like to get every last bit out of summer that I can and consider summer to begin on Memorial Day weekend and go until midnight of the first day of...

What is a Lookalike Audience?

Have you ever been out with friends or met someone new, and right off the bat they tell you that you look like someone or have a doppelgänger? It’s always interesting to hear what they say next because it can completely change the mood of the night. Maybe it is someone that you will take as a compliment, or...

What Are Native Video Ads?

Alright, so a Native Ad walks into a bar and sees a Video Ad and says “hey there, video; you sure do make quite the impression” and 9 months later we have the newest addition to our digital toolbox- Native Video ads!  When we talk about Native ads, we explain that they match the look, feel, and visual context of whatever...

Why Do Native Ads Work?

I have always been told "You can't have your cake and eat it too."  What does that really mean and how is it relevant to native advertising?  The proverb's meaning is similar to the phrases "you can't have it both ways" and "you can't have the best of both worlds."  With native ads, you are!  You are able to...

Understanding Facebook’s News Feed Ads

In the last year Facebook has rolled out an amazing number of new products!  They now have several options to utilize to target potential customers with display or video ads based on demographics, interests, behaviors, or even a list of email addresses or phone numbers. While Right Hand Column ads have long been in place, we recommend using Right Column...